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  • The Unexpected Joy of Street Photography with the Sigma BF

    The Unexpected Joy of Street Photography with the Sigma BF


    Sigma BF + 35mm F2 DG | Contemporary

    I recently took to the bustling streets of New York City with Sigma’s revolutionary new BF camera, putting this innovative device through its paces in one of the world’s most iconic and photogenic urban environments. The Sigma BF, with its philosophy of “Radical Simplicity,” proved to be an intriguing tool for capturing the essence of New York’s vibrant street life.

    The compact and simple Sigma BF enables you to react to a split-second moment.

    The Sigma BF: A New Era of Simplicity

    The Sigma BF, launched in February 2025, represents a paradigm shift in camera design. With its sleek unibody aluminum construction and minimalist interface, the BF stands out as a testament to Sigma’s commitment to simplicity and style.

    Stylish yet understated, the Sigma BF camera is a beautiful piece of equipment.

    Unibody Construction: A Solid Foundation

    The Sigma BF’s unibody construction immediately caught my attention. Carved from a single aluminum block over seven hours, the camera boasts unprecedented rigidity and durability. This seamless, all-metal body harmonized perfectly with the attached I series lenses, providing a reliable and comfortable weight that I found ideal for long days of street photography.

    From right to left, solid aluminum block to final BF camera body.

    Single Finger Operation: Streamlined Shooting

    One of Sigma BF’s standout features is its emphasis on single-finger operation, which was designed to offer the easiest and simplest user interface for daily use. I appreciated this streamlined approach, allowing me to focus more on capturing fleeting moments rather than fiddling with complex controls.

    Just a few controls are required, and the most common operations are handled with the thumb wheel alone.

    Dual Layer Menu System: Intuitive Control

    The Sigma BF’s dual-layer menu system impressed me with its intuitive design. All essential settings are organized into two screens: the Main Menu and the Optional Menu. This configuration allowed me to quickly access critical shooting parameters without diving into convoluted menu structures.

    The Sigma BF was designed to be easy to use, even on a busy NYC street (pictured, my friend and Sigma CEO Kazuto Yamaki)

    Street Photography Performance

    The Sigma BF’s 24.6MP full-frame, backside-illuminated CMOS sensor delivered excellent image quality, particularly considering street photography’s challenging lighting conditions. The camera’s wide dynamic range and native ISO sensitivity of 100-102400 proved valuable in capturing the nuances of New York’s diverse urban scenes.

    The hybrid phase detection and contrast detection autofocus system ensured quick and accurate focusing, crucial for my style of capturing spontaneous moments. The ability to shoot continuously at up to 8 fps allowed me to easily capture fast-moving subjects.

    Sigma BF + 35mm F2 DG | Contemporary
    Sigma BF + 35mm F2 DG | Contemporary
    Sigma BF + 35mm F2 DG | Contemporary

    Aesthetic Appeal and Practicality

    The Sigma BF’s striking design didn’t go unnoticed on the streets of New York. I noticed numerous curious glances and pointed fingers from passersby, intrigued by the camera’s unique appearance. However, the Sigma BF proved to be more than just a pretty face, offering practical features like 230GB of internal storage, eliminating the need for memory cards, and providing ample space for a full day of shooting.

    Sigma BF + 35mm F2 DG | Contemporary

    Color Profiles and Creative Options

    I was particularly impressed with the Sigma BF’s color profiles, including the new “Calm” and “Rich” modes. These options allowed me to experiment with different looks, from muted and low-contrast to vibrant and dramatic, directly in-camera. Monochrome mode, with its various toning options, also proved to be a valuable tool for creating striking black-and-white street images.

    My favorite color mode is “Teal & Orange” which yields a nostalgic feel.
    I believe that black and white is the “color” of street photography, so the easily-accessible Monochrome mode was especially useful.
    “Rich” mode provides saturated colors, ideal for photographing in a city with diverse cultures.

    Final thoughts on the Sigma BF

    This camera’s unique philosophy of “Radical Simplicity” resonated with my approach to street photography. The camera’s intuitive operation, distinctive visual style, and seamless integration with modern lifestyles made it an excellent companion for capturing the essence of New York City’s streets.

    The Sigma BF and the accompanying I series lenses (35mm F2 & 50mm F2) also turned out to be excellent low-light performers.

    I found that the purposeful limitations of the Sigma BF encouraged creativity, leading me to focus on composition and timing rather than relying on complex features. As a tool for the discerning street photographer who values simplicity and style, the Sigma BF proved to be a compelling option in my hand.



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  • Food/Drink Product Photography For A Holiday Campaign – A Photo Editor


    By Andrew Souders, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

    Concept: Product Photography for a Holiday Campaign in collaboration with a celebrity
    Licensing: Publicity and Collateral use of 4 still photos and 1 animated GIF for 1 year
    Photographer: Still Life/Product and Food/Drink specialist
    Client: Sparkling beverage brand

    Summary

    I recently worked with a photographer to develop an estimate for a holiday-themed product photoshoot for a well-known beverage brand’s collaboration with a high-profile celebrity. The project involved creating still life images of a holiday table centerpiece featuring the client’s product alongside the celebrity’s co-branded food item. We considered the various creative needs, including product shots and lifestyle setups where hands would interact with the product.

    The deliverables included up to four high-resolution still photos and one animated GIF intended for digital PR, social media, and the client’s website, with a one-year global license. The shots were primarily designed for web use, however, there was also the possibility of some print use.

    Fees

    The client provided a shot list outlining key visuals and requested Publicity and Collateral licensing for one year of global use. The creative and licensing fee was set at $5,500 for producing the still images and animated GIF, which we felt was in line with the single shoot day and somewhat limited use. Additionally, we added a pre-production day to help with coordination, studio setup, and creative planning, at a cost of $750.

    Crew

    Though the project’s production requirements were relatively simple, we decided to include the photographer’s preferred assistant to ensure everything ran smoothly. This covered the assistant’s day rates for both the prep/set build day and the shoot day, with a rate of $500 per day, bringing the total to $1,000 for two days.

    Styling

    The creative brief emphasized the importance of some festive styling for the tablescape, which would serve as the backdrop for the products. The photographer took on the basic prop styling, and we included $250 for 5 hours of prop sourcing and $800 to purchase props and décor items. We also brought in a food stylist for two days to ensure the products looked their best on camera. The food stylist was responsible for sourcing supplemental ingredients and food items to complement the products, so we budgeted $2,000 for two days of prep and styling work.

    Casting and Talent

    The brief called for a hand model to interact with the products in several shots, so we budgeted $360 for the hand model’s session, which included a $300 half-day rate and a 20% agency fee. The model’s usage fee for one year of global publicity and collateral use was budgeted at $1,200.

    Locations

    The photographer had a local studio they worked with regularly, so we included one rental day for the set build and one for the shoot. The studio rental was budgeted at $500 per day, bringing the total to $1,000 for both days.

    Equipment

    While the photographer was able to provide most of the necessary gear, we included a supplemental budget of $750 for any extra equipment rentals and their kit of cameras, lenses, lighting, grip, and a workstation.

    Meals

    We allocated $300 to provide light meals for the crew on the shoot day, ensuring everyone had breakfast and lunch.

    Miscellaneous

    We included a $250 budget for miscellaneous expenses to cover any potential additional costs, such as parking and mileage.

    Post-production

    For post-production, we allocated $600 for retouching four images, with each image receiving up to one hour of work at $150 per image. Additionally, we allocated $500 for editing a 15-30-second animated GIF to complement the still images.

    Results

    The photographer was awarded the project, and the shoot is slated to commence before the holidays!

    Follow our Consultants @wonderful_at_work.





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  • British Wildlife Photography Awards 2025 Winners Announced

    British Wildlife Photography Awards 2025 Winners Announced


    Winner, Black & White: “Guillemot Kingdom” by Mark Kirkland

     

    The winners of the British Wildlife Photography Awards 2025 have been announced, and Simon Withyman took the overall win with a delightful capture of a fox patrolling the city center of the southern English city of Bristol. The shot, which was one of more than 13,000 other entries, also won the Urban Wildlife category.

    But, of course, there were winning images in other categories that underwater shooters will find particularly interesting. Two underwater images stood out in the Black & White category, for instance: category winner by DPG Photographer of the Week Mark Kirkland and a Highly Commended shot by regular DPG contributor Henley Spiers. In the Coast & Marine category, it was another DPG Photographer of the Week, Nick More, who took the category win. It was great to see underwater shots being recognized in other categories, too, including Habitat and Urban Wildlife.

    To see all the winning images, head over to the British Wildlife Photography Awards website.

     

    Highly Commended, Black & White, “Underwater Flight” by Henley Spiers

     

    Winner, Coast & Marine, “Blue Shark” by Nicholas More

     

    Highly Commended, Coast & Marine, “Crab Ride” by Kirsty Andrews

     

    Runner-up, Habitat, “Hunter, Hunted” by Sandra Stalker

     

    Highly Commended, Habitat, “Catshark” by Henley Spiers

     

    Highly Commended, Urban Wildlife, “Urban Rainbow” by Paul Colley

     





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  • What Is Product Photography? Types & Meaning

    What Is Product Photography? Types & Meaning


    Product photography is always evolving, and it’s getting tougher to keep up with the latest trends. Your product images are doing more than showcasing an item—they’re selling it. High-quality product photography helps shoppers visualize, trust, and ultimately buy your products.

    Below, look at the definition of product photography, as well as best practices and examples to inspire your own.

    What is product photography?

    Product photography is the art of capturing images of goods for sale. These images are used in ecommerce stores, ads, packaging, and catalogs to highlight product features and inspire confidence in buyers.

    Also known as commercial product photography, it includes everything from simple white background shots to stylized lifestyle images. The goal is to help potential buyers understand, desire, and trust your product—visually.

    Hand holding Maui Moisture Bamboo Fibers Shampoo bottle with greenery and a second bottle in the background

    While traditional product photography uses cameras, some brands also use 3D renderings that mimic real photos. These can be effective, though purists argue that only real-camera images count as true product photography.

    Comprehensive Cranium Care, a brand of “hair” products for bald people, outsources its 3D renders.

    Types of product photography

    Product photography is a type of object photography and a type of advertising photography, but you can get even more granular:

    White background

    White background photos are the ones you see on ecommerce marketplaces like Amazon, AliExpress, and eBay. They may have individual product photos or white background shots that feature multiple images. This is arguably the most common product photo type you’ll see.

    Composite image showcasing white background product photography: a rustic wooden chair, a silver candy bar packaging mockup, and brown leather high-heeled boots—demonstrating clean, ecommerce-ready visuals commonly used on marketplaces like Amazon and eBay.

    360-degree

    360-degree photography captures a product from every angle, letting shoppers rotate and view it interactively—almost like holding it in their hands. These image sets are often stitched together with special software to create a seamless, scrollable experience on ecommerce sites.

    This is what professional photographer Eric of CiReC 360° specializes in. He relies heavily on Path for outsourced photo edits because each “image” is actually a series of several images, and the edits must be perfect across all shots. 

    Blue winter jacket with yellow accents shown in 360-degree product photography setup with editing software

    Lifestyle shots

    Lifestyle shots are photos that feature people using the product in a real-world setting. These tell a story and help shoppers imagine themselves with your product.

    Close-up of Youth To The People superfood serum bottle placed on a desk with accessories.

    Contextual

    Contextual photos are similar to lifestyle photography, but they may not feature people. These show the product in its natural environment (e.g., barstools in a kitchen, a yoga mat in a studio).

    Bright and modern kitchen interior with white cabinets and wood accents.

    Scale shots

    Scale shots are product photos that give a frame of reference so people can envision how big the products are. While product specs and dimensions are descriptive, sometimes shoppers need an image to see how big or small it is in comparison to common objects.

    Hands holding a white teacup with Art Deco gold accents on a matching saucer, highlighting product detail.

    Detail

    Detailed product shots are close-ups that highlight materials, textures, or small design elements. They’re crucial for luxury, beauty, apparel, or any product where touch and feel are important.

    Composite image of detailed product photography featuring close-up shots: a blue Nike sneaker highlighting fabric and stitching, a flat lay of handcrafted leather cardholders with visible textures and seams, and a brass fish-shaped keychain on a leather bag—showcasing material quality and intricate design elements for luxury and fashion products.

    Group

    Group product shots feature multiple items. Typically, these products are related in some way. You might bundle them together as a promotion, or feature the same item in different products. 

    Group product shot featuring three folded socks with blank labels beside open cardboard packaging, and a lineup of five artisanal soap bars on a marble surface—illustrating bundle photography for retail, ecommerce, or promotional product listings.

    Flat lay

    Flat lay photos are taken from a bird’s eye view. The bird’s-eye view photos show products arranged on a flat surface. These are perfect for social media and allow for creative storytelling through layout.

    Flat lay image combining beige high-heeled shoes arranged on a white background and a minimalist workspace setup with a white keyboard, notebook, pen, and Apple mouse on a soft pink backdrop—ideal for ecommerce, fashion, and lifestyle branding.

    Packaging

    Packaging product photos are the images that go on the box, bag, label, or whatever packaging holds your merchandise. These photos are important because they appeal to in-person shoppers. It’s especially important to consider this if the packaging hides the product, which you commonly see with food and beauty items. 

    Side-by-side product packaging photo featuring a close-up of Ben & Jerry’s Salted Caramel Almond ice cream container with condensation, and multiple berry-themed boxes of Pireti Berry White eye serum on a pink background—ideal for showcasing food and beauty packaging design for ecommerce.

    User-generated

    User-generated content (UGC) includes product photos taken by anyone other than your brand or employees. These photos are typically shared on social media, so you can repost or feature the content on your own website as a form of social proof. UGC product photography isn’t ideal as your main photo, but it’s a great complement to your product pages.

    Skincare brand Topicals has a carousel of UGC photos at the bottom of its website. It shows authenticity and social proof of its products.

    Before and after images of acne scar reduction using Topicals Faded Serum, showing visible skin improvement.

    How do you take product photos?

    While the art of product photography requires much more than a single article (there are courses listed below!), the high level process is as follows:

    1. Plan the shoot

    Define your shot list, goals, locations, and props. Know what you’re capturing and why.

    2. Set up your space

    Use natural light when possible or invest in lighting kits and reflectors. Use a white backdrop for standard product shots.

    3. Stabilize your camera

    Use a tripod for sharp, consistent angles—especially for ecommerce listings.

    4. Shoot multiple angles

    Show your product from the front, back, side, top, and bottom. Include close-ups and contextual shots where applicable.

    5. Edit your photos

    Adjust lighting, color balance, and crop. Remove backgrounds or retouch imperfections. If you’re not a pro editor, outsource this step.

    What equipment do you need for product photography?

    For product photography, all you really need is a smartphone camera. But for high-quality shots that convert shoppers, you’ll want a dSLR or mirrorless camera and 50 mm lens as the bare minimum. 

    Here’s a general overview: 

    Beginner (DIY at home):

    • Smartphone with high-res camera
    • Natural lighting near a window
    • White poster board or sweep background
    • Free editing tools (Snapseed, Lightroom Mobile)

    Intermediate:

    • DSLR or mirrorless camera (50mm lens recommended)
    • Tripod and remote shutter
    • Lightbox or softbox lighting kit
    • Reflectors and diffusers

    Pro-level / studio setup:

    • Macro or tilt-shift lenses
    • Studio lighting with modifiers
    • Professional backdrops or sweep tables
    • Grip gear (c-stands, clamps)
    • Pro editing software (Photoshop, Capture One)

    Tips and best practices for better ecommerce photos

    While your product photos should reflect your unique brand and appeal to your specific target audience, there are a few universal truths and best practices:

    Get the gear

    While smartphone photos may work for social posts or email, you want high-quality photos for main product pages. Invest in a high-quality camera and lens or hire a professional who has their own equipment to shoot your photos for you.

    Choose your background wisely

    Some ecommerce marketplaces require plain white backgrounds, and if you’re shooting for other channels you have more leeway. Whatever the background, it should reflect the aesthetic you’re after while keeping the focus on the product.

    Think about the context

    Consider the context for your products and for your shoppers. It’s important to show the product in use, using models and contextual backgrounds and props. But it’s also important to consider the context in which your shoppers are viewing the photos. If they’re on mobile (they likely are), offer zoomed-in shots and closeups of important product features.

    Maximize your investment

    Shoot with repurposing in mind. Professional product photos are a significant investment, and you want to make the most of it. Think about using your product photos on more than just ecommerce pages, but also in digital marketing and ad campaigns, on social media, in emails, and for labeling or packaging.

    Leverage symmetry for a premium feel

    Symmetry isn’t just pleasing to the eye—it can instantly elevate the perceived value of your product. For items with naturally balanced design elements (like cosmetics, shoes, tech, or jewelry), a symmetrical composition reinforces order, precision, and quality. Center the product, align key features, and shoot head-on for maximum effect. When used intentionally, symmetry creates a polished, editorial-style aesthetic that feels high-end and trustworthy.

    Remember the details

    It’s always important to edit your photos afterwards, no matter how great the original shot is. You may have to fix imperfections that have the potential to distract potential buyers and negatively impact conversions.

    Outsource the tedious bits

    Lots of photo edits, like background removal and color changes, are so detail-oriented and time-consuming. It can take an entire day just to edit a small batch of photos. If you find your time is bogged down with post-processing, consider outsourcing the edits. Be wary of any providers that use automation and AI, as they run the risk of imperfections the human eye won’t miss.

    Enjoy it

    At the end of the day, it’s important to have fun. Even though you have constraints on what you can do with the images, you can still get creative with it. Use outsourcing and other ways to take some of the stress out of your day to day so you can find your passion and get back to the work you love. 

    Enlist your dedicated virtual photo-editing team of designers who complete every edit by hand

    Enlist your dedicated virtual photo-editing team of designers who complete every edit by hand

    3 product photography examples

    Looking for some inspiration from real-world brands with compelling product photos that can inspire your own visuals? Here are three examples:

    1. Grounded Plants

    Three artificial indoor plants: banana leaf, fiddle leaf fig, and monstera in black pots on a gray background.

    The Grounded Plants brand has such a distinct look and feel, and the product photos are a continuation of that. The backgrounds are plain so not distracting but interesting enough to fit with its overall aesthetic. Plus, variety breaks up the monotony of a single hue.

    2. Otherland

    Assorted Otherland candles in various designs and colors, perfect for creating a cozy ambiance.

    Candle brand Otherland has a creative touch to its product photo backgrounds. It stages shots of its candles with fun props and backgrounds to evoke different moods for each candle.

    3. SOKO

    Close-up of model showcasing statement rings, threader earrings, and layered necklace from a luxury jewelry collection.

    SOKO sells jewelry that was handcrafted with sustainable materials in Nairobi, Kenya, so the magic is in the details. And the details aren’t lost when it comes to its product photos. The perfect mix of white background, detailed, and lifestyle shots, SOKO’s photos are as beautiful as the designs themselves.

    Product photography courses

    There are tons of product photography courses out there—ranging from beginners to advanced, and many specializing in specific niches.

    Here are some product photography courses worth checking out:

    • Product Photography for Ecommerce, Shopify Academy (free): Learn how to take product photos to sell online, including white background shots, home studio setup, and step-by-step process to outsourcing. 
    • Product Photography at Home, Craftsy ($29.99): Professional photographer and small-business owner Jessica Marquez leads the course. You’ll learn how to create tabletop setups for product shoots, including lighting, backgrounds, working with models, and post-production.
    • Shoot Products Like a Pro, Phil Stills (£197): 13 short modules take you through everything from lighting and studio setup to white backgrounds and cut-outs. You can try the first two modules for free.
    • Mobile Product Photography Class, Weebly (free): This product photography course shows you how to capture shots with your smartphone. The course is from 2017, so while some of the tactics may be outdated, a lot of the principles still apply.
    • Still Life Photography, UCLA Extension (?): Learn lighting and camera techniques, food and product photography, and basic Photoshop edits. This course is only available at certain times, so check back for enrollment information and updates.
    • Rachel Kimberley, virtual: This professional photographer has various photography courses on her website, including courses for flat lays, makers, lifestyle, and product styling. 

    13 product photography statistics

    Below are some recent product photography statistics, studies, and surveys to keep your finger on the pulse:

    1. The ecommerce photography market is worth $1 billion

    Globally, the ecommerce product photography market is estimated to be worth $1 billion in 2024. It’s predicted to grow to $2 billion by 2033, with an annual growth rate of about 8%.

    2. People process images in just 13 milliseconds

    One MIT University study found that the human brain can process images after viewing them for just 13 milliseconds. That means they can process a product image just as quickly. Your product photos play a huge role in the first impression, so it’s important they’re high-quality.

    3. People can recall 2,000+ images with 90% accuracy

    One 2013 study showed people 2,560 photographs for a period of just 1 second. After viewing all the images, they tested the participants’ memory recognition. The participants were able to recall more than 2,000 images with at least 90% accuracy, even after a period of three days.

    4. On a scale of 1 to 10 for difficulty, marketers rate producing visual content a 7

    In one survey from Venngage, marketers were given the option to rank the difficulty of consistently producing visual brand content, with 1 being the least difficult and 10 being the most difficult. On average, marketers ranked this task a 7. 

    5. Nearly half of marketers put 20–50% of their budget into visual content creation

    In that same Venngage survey, marketers were asked about their marketing budgets. Nearly half (45.7%) said they put anywhere between 20% and 50% of their budget towards creating visual content. This is likely to increase—there was a 9.5% increase in marketers planning to put at least half of their budget towards visual content production by the end of 2024.

    6. The photo printing market is worth more than $15 billion

    Globally, the photo printing and merchandise market is worth more than $15 billion. It’s forecasted to grow at a CAGR of more than 5%. By 2027, it’s estimated to be worth more than $20 billion.

    The following list shows the most-ordered printed photo products in 2023, from most to least:

    • Prints
    • Frames for wall decor
    • Frames for table/desk
    • Mugs
    • Photo Cards
    • Calendar
    • Clock
    • Albums
    • Puzzle
    • Notebooks
    • Canvas, banners, and signs

    8. 9 camera companies dominate the global market

    The Global Digital Cameras Market Recent Trends, In-depth Analysis, Size and Forecast To 2027 notes nine top camera companies in the world:

    • Canon
    • Nikon
    • Sony
    • Pentax
    • Olympus
    • Fujifilm
    • Casio
    • Panasonic
    • Samsung

    9. 53% of businesses want to try AI image generators

    AI product photography and editing is a trending topic. While the technology is far from perfect, more than half of businesses would like to experiment with using AI image generators, according to a survey from Semrush.

    10. Ice Cream Castles shortened their photo-editing workflow from 7 days to 1 day

    Children’s clothing brand Ice Cream Castles used to take an entire week to edit product photos before they were ready to use them. This took too much time they could’ve spent growing and improving the business—doing the things they love. They started outsourcing their edits and shortened photo edit turnaround time from 7 days to just 1 day. 

    Comparison chart showing reduced photo editing time and cost, from 37 hours to 6 hours and under $1 per image.

    11. Formkraft took 5 days to shoot photos for their new website

    Photography Prodoto shot product images for Formkraft’s new website that sells a range of merchandise and consumables. The shoot took five days and shot initial concepts for 18 Master Category images and four additional website banner images. It takes time to get high-quality shots!

    12. Medalia paintings convert at 17% when they feature artist photos

    A/B testing tool VWO’s customer Medalia sells Cuban and Haitian art online. They ran an experiment to see if featuring artist photos as well as product photos would boost conversions. It did. Products that featured artists converted 17.2% of the time compared to 8.8% without.

    13. More than half of photographers start out as hobbyists

    According to one survey, slightly more than 50% of photographers get their start with photography as a hobby. 

    Infographic by Aftershoot showing how photographers began their careers, with over 50% starting as a childhood hobby and others citing creative studies, career transitions, or life events.

    Now it’s time to edit your product photography

    You don’t have to do it all yourself. Outsourcing your edits can help you launch faster, stay consistent, and focus on the big picture.

    Path gives you a team of expert retouchers who complete every photo edit by hand—no AI, no cut corners. Just pixel-perfect images that convert.

    Wish you could just hand this over to a pro? Surprise, you can.

    Simple pricing for stress-free, pixel-perfect photo edits tailored to your needs.

    Product photography FAQs

    What is needed for product photography?

    • Camera
    • Lenses
    • Lighting
    • Tripod
    • Background
    • Reflectors and diffusers
    • Editing software
    • Props

    What is the meaning of product photography?

    Product photography is a subcategory of commercial photography that focuses on capturing high-quality images of products for marketing and promotional purposes. The images are used in advertisements, websites, catalogs, and other marketing materials to showcase the product in the best possible light.

    What is the idea of product photography?

    The idea of product photography is to give potential buyers a full impression of a product. In ecommerce, it essentially replaces the in-person product experience a shopper would have in-store.

    What is the role of product photography?

    The role of product photography is to help shoppers better understand the products they intend to purchase. It should showcase the product, build trust, enhance the brand image, boost sales, and ultimately reduce returns.

    What is object photography?

    Object photography is when you take a photo of an inanimate item. As such, product photography is technically a form of object photography—unless the product is living, like a succulent. In object photography, items are typically non-moving, or still.



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  • Issue 143 of Underwater Photography Magazine Available

    Issue 143 of Underwater Photography Magazine Available



    The latest edition of Underwater Photography magazine—Issue 143—is now available as a free download.

    The issue begins with a handy roundup of industry news and the latest imaging equipment. New gear highlights include the Nauticam housing for the Panasonic Lumix S1RII, Nauticam’s UltraBright Monitors, and the AOI Aura Light System multicolor light. We’re also excited to see Byron Conroy’s review of the new Nauticam Midrange Focus Optimizer (MFO-1)—an intriguing gadget that we hope to have a good play with ourselves one day!

    In other features, Peter Rowlands chats to veteran shooter and Ikelike Ambassador David Fleetham, the Backscatter team expounds the joys of fluoro using their new excitation filter for the Hybrid Flash, Lars Stenholt Kirkegaard goes on a fascinating nudibranch safari at Gulen Dive Resort in Norway, and Colin Munro recounts his search for the planet’s second-largest fish—the basking shark—off the west coast of Scotland and Southwest England.

    Getting your free copy of the latest issue of Underwater Photography magazine is a breeze: Simply sign up with your email to get access. If you’ve already signed up (and you’re logged in), you can download your copy directly here.  

     

     





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  • Nairobi Destination Wedding Photography :: Kenyan East African

    Nairobi Destination Wedding Photography :: Kenyan East African


    Nairobi Destination Wedding Photography :: Kenyan East African

    Alice and Khalil had a truly magical wedding at the Kempinski Villa Rosa Nairobi, Windsor Golf Hotel And Country Club, And Nairobi Serena Hotel, luxurious and elegant hotels in Nairobi City County, Kenya. The couple was surrounded by their closest family and friends as they exchanged vows in a beautiful outdoor ceremony overlooking the man-made lake at Windsor Golf Hotel And Country Club.

    The ceremony was absolutely stunning, with beautiful flowers provided by the talented team at Mosaic Events Decor Wedding Planner. The flowers added pops of color and texture to the ceremony space, creating a romantic and whimsical atmosphere.

    One of the standout details of the day was the couple’s unique and custom-built stunning wedding stage, which was adorned with delicate floral arrangements and draped with flowing fabric. It was the perfect backdrop for the couple’s exchange of vows.

    After the ceremony, the couple and their guests celebrated with a reception that was filled with delicious food, flowing champagne, and plenty of dancing. The reception was beautifully decorated with more outstanding flowers from Mosaic Events, including colorful centerpieces and cascading bouquets.

    The couple’s love and joy were palpable throughout the day, and it was truly a pleasure to capture their special moments in beautiful Nairobi Serena wedding photos. Thanks to the outstanding planning and attention to detail by Mosaic Events, Alice and Khalil had a wedding day that was truly a one-of-a-kind and unforgettable event, and to Crowne it, We had grand stunning fireworks from Jays‘ Pyrotechnics. Mc Bedan King Dj Joe Mfalme Makeup Artist By Makeup By Ruthie Lesus Executive Car Lesus Executive Concierge Kayamba Africa

     





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  • The 10 Must-See Banff National Park Photography Spots

    The 10 Must-See Banff National Park Photography Spots


    Being the country’s first national park and UNESCO World Heritage Site, Banff has a lot in store for visitors. Rocky alpine peaks, azure glacial lakes, a picture-perfect mountain town and village, and picturesque drives- you won’t run out of things to see in the area.

    With so many spots to admire, it’s not enough to just visit the park. You have to take home the best Banff National Park photos after your adventure to immortalize the experience.

    So, let us start with a cheat sheet on capturing the park’s beauty, particularly its mountains and lakes. 

    Niv Rozenberg

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    1. Two Jack Lake

    Two Jack Lake is just 15-minute away from Banff’s town center. Though this lake is not painted with shades of blue, it is still one of Banff’s must-visits. The lake itself is a reflection of what is up above. You will see clouds like feathers floating on the water and be in awe of how the lake changes with the season or weather.

    The best time to take a photo in Two Jack Lake is during sunrise and sunset when vibrant colors are at their peak. To capture these photos without being in a hurry, especially in the morning, you can get a Banff campsite at Two Jack Lake. You may get a cotton candy sky at the peak of Mountain Rundle.

    2. Lake Louise

    Lake Louise is one of the famous spots, which is 61 kilometers away from the town of Banff. This place is jampacked with everything— from the Victoria Glacier, colossal mountain background, down to activities like skiing and hiking. The combination of blue and purple skies beaded with sparkling stars makes it feel like this spot is the closest you can get to outer space. 

    The months of June through September are ideal for taking photos here. You will be able to see the colors of the area and the thawed lake. If you like a snowy landscape, visit December and March. The most lovely time to explore the lake is from sunrise to midday.

    John Lee

    3. Peyto Lake

    Forty kilometers north of Lake Louise, photographers’ favorite spot, Peyto Lake, is another breathtaking area in Banff National Park. It takes around 10 minutes to trek uphill to the Peyto Lake Lookout. Take note that the viewing platform can get crowded during midsummer. 

    To avoid getting people-filled photos, arrive in Peyto Lake early in the morning or during the evening of mid-November. Sunsets here are the best and can occur as late as 10 p.m. Another best time to have your camera ready is right after the first snowfall when the place is covered with ivory white ice as the blue lake glitters.

    Tip: The place’s name is pronounced as /peya-to/ not /pey-to/.

    4. Bow Lake

    If you are searching for a place where you and your family can take a family-friendly hike, then we recommend you visit Bow Lake. From June through September is the finest season to see Bow Lake in Banff. 

    As the lake melts, spring arrives around mid-year and is a fantastic time. The combination of numerous wildflowers and a brilliant blue lake will give you a photocard-worthy snap! In the winter, Bow Lake offers a terrific photo stop along the highway, with an excellent bridge that makes for picture-perfect images.

    Chong Wei

     Walk close to the small footbridges at the water’s edge, and you will get a glimpse of the stunning lake popping against the snow-covered mountain and orange-blue gradient background. It is better to plan your visit to see a sunset to achieve these for your photos. Also, we suggest you park near the Num Ti Jah lodge.

    5. Vermilion Lakes

    The Vermillion Lakes is one of the spots where the sun is its most refined. Its last light of the day, sunrise, and golden hour are the must-see moments in this place. It is better to score a space on one of the docks to have the best vantage point.

    Kevin Noble

    Another Instagrammable click you can get from Vermilion is when you opt for kayaking or canoeing. Try to angle the camera behind you (better if you have a companion to take the photo), grab the paddle, and look at the landscape in front of you. 

    Not only will you capture a beautiful combination of land and waterscapes but also you may capture the wildlife in the area, particularly muskrats, bald eagles, and beavers.

    6. Lake Minnewanka

    Lisa Bourgeault

    Lake Minnewanka, located near Two Jack Lake, has been used by First Nations Communities for 10,000 years. The lake is 142 meters deep and 21km long, making it one of the largest lakes in Alberta, Canada and the Canadian Rockies. It even provides Banff with hydroelectric power.

    Lake Minnewanka is unlike other lakes having their respective signature image spot. It’s a great spot to see and take a picture of the Aurora Borealis because it faces north. Just a pro tip: you need to roam around the place to acquire the best shot.

    But, the exciting part is you get to experience a photographic adventure. During winter, you can take a photo on top of the lake ice skating as it freezes. Yet, summer is also a lovely season to visit.

    7. Tunnel Mountain

    Steve Payne

    How could Banff’s tiniest mountain provide so many magnificent vistas of the valley and panoramas of the town? Upon standing on Tunnel Mountain, you will have a vantage point of Mount Rundle and Banff Springs golf course. Do not forget to take a photo of the view in landscape mode to cover, including the clouds hugging the mountain peaks.

    Along your hike to the top, do not forget to take a few snaps of the wildflowers along the trail and the trail itself. Remember to look up and capture the gnarly old trees on Tunnel Mountain.

    Fun Fact: Did you know Tunnel Mountain has no tunnel? When a projected path for the Canadian Pacific Railway was to be blasted in 1882, the moniker Tunnel Mountain was given. A cheaper alternative route was built around the mountain, but the title Tunnel Mountain stuck.

    8. Sulphur Mountain

    Sonya Brady

    Sulphur Mountain will give you some views you have never seen before. With six stunning mountain ranges and the sweep of the Bow Valley in front of you, your visit will undoubtedly be beautiful.

    On top of the Sulphur Mountain gondola, you can take pictures of Banff’s exemplary mountaintop sunsets. Aside from the view, you can also enjoy taking pictures of your scrumptious meal at the top of Sulphur Mountain. It is also lovely to give your Banff national park album a hint of vibrancy from the food. Do not forget to take pictures of the state-of-the-art Above Banff interpretive center.

    9. Castle Mountain

    Peter Law

    Castle Mountain is hard to miss, especially when traveling to the Bow Valley Parkway. The mountain certainly lives up to its name, with its castle-like peaks and characteristics. For the past 30 years, Castle Mountain has been referred to as Mount Eisenhower.

    This location is excellently photographed at any time of year. I believe the angle there is excellent when you depart at Castle Junction. When driving from Banff, a highway rest stop right after passing the Redearth turn-off can provide some foreground mountain aspects for beautiful shots.

    10. The Three Sisters

    Igor Kyryliuk

    After a blizzard left a heavy veil of snow on the northern face of all three summits, Albert Rogers named them the Three Nuns in 1883. However, George Dawson renamed them the Three Sisters in 1886, known as Big Sister, Middle Sister, and Little Sister, respectively.

    The Three Sisters may be seen from practically anywhere in Canmore. There are, however, specific locations where they are best photographed. The Canmore bridge, located near the public boat launch, is the first. You might be able to photograph some deer crossing the river if you’re lucky.

    The second vantage point is along the bike route that connects Canmore’s downtown with the Three Sisters Mountain Village. Another location is in Policemen’s Creek, known for being the photographer’s favorite.

    Plan your stay in Banff

    Braden Jarvis

    Planning your trip well is one significant variable to having the best Banff National park pictures. Having everything organized, especially your accommodation, will prevent you from making rushed visits to every spot. Also, take note of the following:

    • Banff is open year-round.
    • Summer is best for hiking, mountain biking, photography, and paddling.
    • Some mountain landscapes turn more beautiful in winter as the snow veils over their peaks.
    • Do not forget food and wildlife in your list of picture-worthy ideas aside from mountains and lakes.

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  • Safari Park Hotel Casino :: Kenya Wedding Photography Love-story

    Safari Park Hotel Casino :: Kenya Wedding Photography Love-story


    Safari Park Hotel Casino :: Kenya Wedding Photography Love-story

    Safari Park Hotel and Casino’s website says it is “the perfect setting for your perfect day”, and this was certainly true as Ibrahim & Esther’s wedding day arrived. The wedding was a joining of two very close families, and we were happy to be there to share in their joy. We had such a great time with this sweet couple who take such good care of each other. Congratulations to this great pair. We know lots of good things are in your future! We wish them both the happily ever after they deserve!

    Safari Park Hotel Casino :: Kenya Wedding Photography Love-story

    • “The great marriages are partnerships. It can’t be a great marriage without being a partnership.” – Helen Mirren
    • “In terms of my marriage, you know, falling in love with my husband was by far the best thing that’s ever happened to me.” – Caroline Kennedy
    • “My husband has made me laugh. Wiped my tears. Hugged me tight. Watched me succeed. Seen me fail. Kept me strong. My husband is a promise that I will have a friend forever.” – Unknown
    • “Husband and wife relationships are like the relationship of Tom and Jerry. Though they are teasing and fighting, but can’t live without each other.” – Unknown
    • “My husband is my best friend, my greatest support, my biggest comfort, my strongest motivation, my truest smile, my deepest love, my favorite, my forever. He has me. Entirely.” – Unknown
    • “A husband and wife may disagree on many things but they must absolutely agree on this: to never, ever give up.” – Unknown
    • “There is no such cozy combination as man and wife.” – Menander





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  • The Best Photography Locations in Senja Island

    The Best Photography Locations in Senja Island


    You may not have heard of Norway’s second largest island, Senja Island. This underrated must-visit travel destination spans 600 square miles of land area. It is situated above the Arctic Circle and is home to ragged mountains and fishing villages.

    With a population of fewer than 8,000 people along the eastern coast, the Senja municipality will most probably be excluded from your list of must-see places in Arctic Norway. There aren’t many tour groups covering this area. You can say that this island with its friendly southern coast is yet to be discovered. 

    If you are planning to explore the area, check out these photography locations in Senja Island you should definitely visit as a photographer.

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    Senja National Scenic Route

    Senja National Scenic Route
    Aleksander Englund

    What better way to appreciate a new place is by seeing and experiencing it through a road trip? Visiting Senja Island and capturing amazing pictures is possible by taking a trip along Senja National Scenic Route or the National Tourist Route.

    There are 18 different routes that are portions of highways and railways. When taking this route you can take amazing pictures of Senja’s outer coastline. You should definitely watch out for the stunning views, picnic-worthy spots, and spectacular beaches that are picturesque.

    Tungeneset Viewpoint

    Kamchatka

    Traveling through the National Scenic Route, you can witness two picture-worthy viewpoints of Senja Island. One of which is the Tungeneset Viewpoint. Tungeneset is considered a photographer’s haven, and it’s considered Senja’s most photographed site.

    Here in the Tungeneset rest area, you can take snaps of the jagged Oksen Peaks or the Okshorn Peaks. You can also take snaps of the cliffs and the small pools on the rocky surfaces.

    You can also enjoy walking along the rocky edges and taking amazing pictures of the mountain that meets the sea. If you are lucky and it is low tide, you can take pictures of rock cauldrons that are filled with seawater.

    If you happen to visit Tungeneset Viewpoint during poor weather, you can still enjoy the famous Oksen Peaks and take amazing pictures. A tourist-friendly wooden walkway makes it easier for tourists to appreciate and marvel at the amazing view of so many mountains and the open sea.

    Bergsbotn Platform

    Inger Eriksen

    The other must-see site along the National Tourist Route is the Bergsbotn Platform. This platform is 44 meters long. Here you can capture the beauty of Bergsfjord town and its surroundings.

    If you like the thrill of heights, the view from the top is truly worth it to capture through your camera. The platform is made of wood but the view remains unbothered because the sides are made of see-through material.

    Ersfjord Beach

    Inger Eriksen

    Senja is home to the open sea and an enjoyable coastal stretch. The Ersfjordstranda Northern Norway hides several sandy beaches for both Norwegian hikers and foreign tourists. If you are looking for a white sand beach, you can get your treat by checking out Ersfjord Beach or Ersfjordstranda Beach.

    You can easily find photographers spending a lot of their time on this Arctic beach because of its clear skies, spectacular view, and chilling water. The Ersfjord Beach is a great spot for sightseeing, walking, relaxing, and having a photography break approximately halfway along your trip.

    Beach at Bøvær

    Claudio Beduschi

    The beach at Bøvær is another one of Senja’s must-see sights. Though, the road leading to Bøvær Beach can be extremely terrifying, narrow, and winding. But, reaching the spot can make the trip worthwhile because of the spectacular scenery.

    Bøvær is one of Senja’s amazing beaches. As a photographer, you can enjoy taking pictures of the beach’s long shoreline, as well as the white and sandy beach.

    After taking gorgeous pictures of Bøvær Beach, you can rest and relax at the Crow Caste. The Crow Castle or Kråkeslottet is a renovated wooden fisherman’s house located beside the lighthouse. You can enjoy and take pictures of the cultural programs while you are at it.

    Husøy at Fishing Sites

    Ernest Kung

    Husøy or “house island”  is Senja’s active fishing community. It is a small island found at the heart of Øyfjord. There is not much to do in this fishing village, but there is so much to see. You should get your camera ready when you plan to visit the picturesque fishing village, Husøy. 

    It doesn’t matter when you plan to visit Husøy because this small fishing village looks fantastic all year round. If you are planning to roam the site, be mindful that most stores close during mid-day which is an influence of the Spanish armada in 1588.

    With its remote location, you may think that this site is a living museum. However, it is home to a number of residents who make this village alive and beautiful.

    Red Cabins in Gryllefjord

    Perszing1982

    If you are looking for dramatic shots, you should visit Gryllefjord village. The fjord and the open ocean can give your pictures a dramatic feel. The red cabins in the fishing village Gryllefjord are found along the Norwegian coastline and are certainly a feast to behold.

    In the summertime, if you are considering a more extensive tour of Northern Norway, you should take a car ferry. A car ferry links Gryllefjord with the Andes at the northernmost tip of the Vesterålen archipelago.

    Sea Eagle Safari

    Jiri Hrebicek

    Aside from taking gorgeous scenic pictures, you may also be interested in taking pictures of wildlife while you are visiting Senja, Norway. You can join fishing trips by riding a small boat towards Hekkingen Island. This is the sure way you can capture amazing pictures of white-tailed sea eagles in action.

    Ånderdalen National Park in Senja’s Southern Coast

    Matze Friedrich

    If you fancy taking pictures of the outdoors with primeval forest and Norwegian coastal landscape, you will enjoy Anderdalen National Park. This wonderful place is 134 square kilometers in area. 

    The national park is accessible to hikers and bikers. Fishing is a fun activity during the summer. During wintertime, you can enjoy dog sledding and ski touring. 

    This small national park is home to different animals like the moose, reindeer, and red fox. You can take pictures of the amazing landscape, luscious forest filled with trees as old as 600 years old, and forest animals.

    Town of Finnsnes

    You can easily reach Senja, Norway by passing through Finnsnes. This town is found on the mainland. Shops, accommodations, and restaurants abound here. If you want to take pictures showing the busy side of Senja, you should stop over at the town of Finnsnes.

    If you are feeling nostalgic and you want to taste a bit of Senja history, you can visit the Lenvik Church which was built in 1130 in Bjorelvnes. Its architectural design and simplicity can make an amazing photographic composition.

    Hamn I Senja

    Lars Almeroth

    Hamn I Senja is a sheltered port in Senja, Norway. This place used to be a trading post and an old nickel mine. It is positioned south of Sugarloaf Mountain and the Atlantic Ocean to the west.

    You can capture amazing pictures of 98 islets of Bergsfjord that are clustered together up north of Hamn I Senja. The view is simply breathtaking and worth capturing through your camera’s lenses.

    Northern Lights and The Midnight Sun in Senja, Norway

    Winter is a great time to visit Senja, Norway. Seeing and taking pictures of the northern lights is a non-negotiable when visiting Northern Norway. The island of Senja experiences polar nights during winter which makes it the best place to chase some northern lights.

    Polar night can be experienced from the end of November until mid-January. Aside from witnessing the northern lights, it is also fun to go husky sledding and take amazing pictures with the white scenery and adorable huskies.

    Now, if you want to experience the midnight sun for once in your life, you should consider a visit around the months of May and July. It is when the sun never sets and Senja is also breathtaking during this time. 
    Hiking is a fun activity that you can do while still seeing the sun shine bright at any time of the day. While you are at it, you should bring your camera with you. If you spot an amazing landscape or intriguing wildlife, take that picture!

    Backdrop

    Activities and Photography in Senja, Norway

    There is no doubt that Senja, Norway has several spectacular views and must-experience adventures to keep its tourists entertained and enchanted. Aside from the view, Senja, Norway also offers amazing activities that any tourist would like to participate in.

    Senja challenging hikes are coupled with rewarding views on this small island. There are so many hikable mountains on the island. One of them is the Sukkertoppen Mountain which is a challenging and popular hike route for many.

    Nick Fox

    If you are looking for a gentler hike, then you may want to consider Husfjellet mountain. It is easy to climb and you can enjoy a fantastic view while you are on top. You can bring out your camera and take pictures of the spectacular view.

    Aside from hiking, you may also travel around the island on a bicycle. As a cyclist, you can take advantage of the Norwegian coastline. The route forms part of the European Cycle Route 1. Cycling on the road gives you a more advantageous way of taking excellent pictures. You can easily go to remote areas that offer equally picturesque villages.

    On Visiting Senja Island

    Dodi Sandradi

    Senja is famous among Norwegian tourists because of its gorgeous oceans and beaches, rugged mountain ranges, biking and hiking trails, and must-see fishing villages. This is Arctic Norway which is nestled between Tromsø Islands, Vesterålen Islands, and Lofoten Islands.

    As a photographer, you want to be able to manage your own time and enjoy the island at your own convenience. Thus, going around the island in your own car is best. Rentable cars are a good option. Bring your camera and gear so you won’t regret taking a trip to Senja, Norway.

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  • Backscatter Introduces Excitation Filters for Fluorescence Photography and Video

    Backscatter Introduces Excitation Filters for Fluorescence Photography and Video


    Backscatter is getting into the fluroresence photography and video game with the latest accessories for its Hybrid Flash and Macro Video 4300—the new Backscatter Hybrid Flash Fluorescence Excitation Filter and Backscatter Video Light Fluorescence Excitation Filter, respectively. The former attaches to the HF-1 using the diffuser bayonet mounting system, while the latter snaps onto the front of the MW-4300 the same way as Backscatter’s color filter holder, and both filters are carefully tuned to excite fluorescence optimally. (The latter is also compatible with the Backscatter Mini Flash, but since fluorescence is a weak effect, Backcatter says you’ll get more vibrant images by making use of the power of the Hybrid Flash instead.)

    The new blue excitation filters for the Hybrid Flash and Macro Video 4300 are used in conjunction with suitable yellow “barrier” filters that attach to ports, lenses, and filter mounting systems. The barrier filter removes the blue light in your image or video, ensuring your camera records only the colorful fluorescence that is left behind. Backscatter offers threaded barrier filters in various sizes (52mm, 55mm, 67mm) as well as a barrier filter for the company’s FLIP filter system for GoPro. Also available is the Backscatter Fluorescence Yellow Barrier Filter Dive Mask, which allows you to find suitably fluorescing subjects.

    To give you a better idea of the amazing results you can achieve with the new excitation filters, Backscatter has prepared a must-read article, “The Backscatter Underwater Fluorescence Strobe & Lighting System,” which tells you more about the fluroresence phenomenon, gives you recommended settings to get the best results, and, of course, offers lots of inspiring fluoro images to get your creative juices flowing. Available now, the Backscatter Hybrid Flash Fluorescence Excitation Filter and Backscatter Video Light Fluorescence Excitation Filter are each priced at $200. The barrier filters cost between $20 and $50.

     

    Left: Backscatter Hybrid Flash with Fluorescence Excitation Filter.

    Right: Backscatter Macro Wide 4300 with Fluorescence Excitation Filter

     

    Left: Fluorescence Excitation Filter for Backscatter Hybrid Flash.

    Right: Fluorescence Excitation Filter for Backscatter Macro Wide 4300

     

    Left: Threaded Fluorescence Barrier Filter (52mm, 55mm, 67mm).

    Right: FLIP Fluorescence Barrier Filter for GoPro

     


    When purchasing underwater photography equipment like the products mentioned in this article, please support DPG by supporting our retail partner—Backscatter.com.





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