Concept: Portraiture and Still Life Images for Cosmetics Brand Licensing: Unlimited use of all images captured for one year Photographer: Beauty and Still Life specialist Client: Cosmetics brand
Summary
I recently worked with a photographer to help them develop an estimate for a campaign promoting a cosmetic brand’s new product. The brand wanted still life images as well as images of the product in use by professional talent in a studio setting. The creative brief called for a mix of minimal setups against a white background, along with a few scenarios that involved prop styling and set design.
Fees
The client initially presented a shot list that included eight main shots. One of the shots was identified as a key visual while the others were considered supplemental. Although they requested unlimited use of all images, they were willing to limit the duration to one year.
I felt the key visual was worth $5,000, images 2-3 were worth $2,500 each, and the others worth $1,000, totaling $15,000. I had wanted to include an additional few thousand dollars as a creative fee. We understood, however, that we might be pushing the limits on the fee as it was. Ultimately, my goal was to keep the bottom line in check and stay under $50k total.
The agency, surprisingly, asked us to include a licensing option specifically for 110% of the one-year rate to include a pre-negotiated rate for a second year. In most cases, when pre-negotiating a duration extension, I’m accustomed to a request for a reduced rate compared to the original fee. I clarified this request on a call with the agency art producer. Sure enough, they explained that they’d be willing to pay 110% for an additional year, so I included that cost for the licensing and for the talent.
In addition, the client requested we present a firm bid, rather than an estimate. I noted this at the top of the document. In this scenario, the photographer keeps any unused funds if the cost of the production is less than anticipated. This also means, however, that they would need to cover any overages if expenses were higher than anticipated. Overall, we were very confident in these fees/expenses based on the working relationships with the specific crew members, styling team, casting director, talent agents, and locations we anticipated working with.
Crew
Although the production was rather straightforward, we included a strong team to help quickly execute the vision. To that end, we added a producer, first assistant, second assistant, digital tech, and production assistant, all at rates appropriate for the specific market.
Styling
The creative brief definitively called for a prop stylist to create a few background elements and manage the products. The photographer already had a local stylist they wanted to work with. We included rates we received from them, which included their prep, shoot and wrap time. There was a need for very minor wardrobe styling, and this prop stylist was able to take on both roles. Separately, we detailed the anticipated prop and wardrobe costs, along with their kit fees and miscellaneous expenses potentially incurred in the process of acquiring all of the necessary items. We included a hair/makeup stylist and, as there were a few shots that involved close-ups of the talent’s hands holding the products, we also included a manicurist.
Casting and Talent
I included a rate received from a casting agent to help us find one subject based on the talent specs provided by the agency. The agency planned to pay the talent directly, but I discussed an appropriate talent fee with the agency producer. I noted this in the line item without having that line item impact our bottom line since the billings would go through the agency.
Locations
We included $2,500, which would allow us to afford a generously sized studio in this particular market.
Equipment
We included appropriate rates for the rentals the photographer would need in order to execute the creative vision. In addition, we also included fees for the digitech’s workstation as well as production supplies to make everyone comfortable on set.
Meals
I based this on $80 per person for 19 people, which included breakfast and lunch.
Misc.
I added $500 to cover any unforeseen expenses. We also noted a fee for insurance, which the agency specifically asked that we include. I often calculate insurance fees based on 1-2% of the bottom line.
Post-production
We just included a fee for the photographer to perform an initial edit of the photos and help make selects because the agency would handle retouching. As a separate fee, we included a line for hard drives, delivery, and archiving.
Results
The photographer won the project. Shortly after, however, the shoot was postponed, and then quickly brought back to life with an increased scope that included two talent. This increased the shot list in addition to production expenses. As a result, we increased the creative/licensing fees by 50%, added a producer pre-production day to handle the changes, increased wardrobe, added another manicurist, added a hair/makeup stylist assistant, and increased casting and talent. We also were asked to include some extra equipment to help facilitate remote viewing by a few clients who would be unable to attend the shoot in person. Here is the final estimate, which was approved:
Remaining Native is a feature-length documentary which just had its world premiere at SXSW Film & TV Festival, where it was recognized with both the Special Jury Award and Audience Award for a documentary feature. Sigma is a sponsor of the film, which was shot exclusively on Sigma lenses, including Cine Primes, as well as Art, Sports and Contemporary lenses. We conducted the following interview via videoconference after its debut. The following interview has been edited for brevity, clarity and flow, and has been approved for release by all involved parties.
Introducing Paige Bethmann and her filmmaking journey
Paige Bethmann is a Haudenosaunee woman and first-time feature filmmaker. Originally from upstate New York, she relocated to Reno, Nevada to make Remaining Native where she currently resides. Paige has worked in non-fiction television for various digital and broadcast networks such as ESPN, PBS, Vox Media, YouTube Originals, USA, and NBC for over 10 years. Paige was recently named one of DOC NYC’s 40 under 40 Documentary filmmakers to watch and has been supported and recognized by the Sundance Edit & Story Lab (2023), The New America Fellowship (2024), and The DocLands DocPitch (2023) – just to name a few. She is a graduate of Ithaca College, with a bachelor’s degree in Film, Television, and Radio from the Park School of Communications.
Bethmann during the filming of Remaining Native
Sigma:
Congratulations on your directorial debut, Remaining Native which has already gone on to win two major awards at SXSW – the Audience Choice Award AND the Documentary Feature Special Jury Award after several years in the making. Shortly, it will also go on to screen at the Salem Film Festival in MA at the end of March and the Riverrun Film Festival in NC, plus a few other selections we can’t quite announce but are equally prestigious. How does this all feel?
Bethmann:
It’s really surreal.
This project has been a long time in the making, and it’s been four years of trying to figure out how to tackle something as profound and big as Indian boarding schools—but in a way that is through the eyes of a 17-year-old kid and stays true to his family and his story.
A lot of time and care has gone into this, and it feels amazing to have accomplished what we set out to do and to have everyone come together at SXSW. We had a crew of around 30 people come out to Austin to be there and support us, and it just felt magical to feel the responses from the audience—to have so many people connect with the film.
We also hosted a 5K run alongside Nike and had over 600 people sign up. So, you know, you don’t even have to be interested in the topic of the film to connect with it—if you’re a runner or interested in sports, there’s another way in.
We’re just excited to finally share it, to connect with so many different audience members, and to be validated—not just by the awards, which are nice, but also by the community we’ve been building along the way.
Scenes from Remaining Native
Sigma:
You quote your grandmother in the pitch deck of this film who told you, “Stories are spoken. Words fall off the tongue and onto the land to seep into the dirt. These stories root down and grow back sprouting as living beings to be cared for and harvested as memories to be passed down again and again…”
These are such resonant, evocative words and after watching and reflecting on Remaining Native, feel so appropriate both narratively and visually, taking place in the desert of America’s west. One of the most significant themes in the film deals with generational legacy, and visually, the land, the setting itself, plays a crucial role in that story. Did you find that any particular Sigma lenses helped capture the vastness of the desert landscapes, or conversely provided more intimacy in moments of reflection and storytelling?
Bethmann:
Yeah, I mean, great question. You know, the land plays essentially a character in the film, and it deserves the same sort of weight and craft as the rest of the characters. I think what we wanted to make sure of was that we were able to capture it in a way that was as dynamic and beautiful as the landscape itself.
The Sigma Cine lenses—we shot a lot on the prime lenses, a lot on the 24mm for those wide shots, and the 35mm to make sure we were able to capture the scope of the land and to have it just be profound.
Scenes from Remaining Native
You know, our stories are held by the land. Like you quoted my Grandmother—those stories weren’t written down in books. They really are passed down through an oral tradition, and the place in which our stories are told is so important. So to be out there in the desert and to actually understand that we were walking on a memory of his great-grandfather and all of his (Ku’s) ancestors—we wanted to make sure we were paying respect to that place.
To be able to shoot really wide on those lenses—and then we actually went out again for a third year of the Remembrance Run and shot purely just texture. So we were actually using a lot more of the close 85mm lenses. We were trying to get really close to things like dirt and dust, looking for the sun flares, looking for texture. For example, the pine nuts—we had a shot in there of the crystallizing of the pine nuts, which are a traditional food of the Paiute people. We wanted to make sure we were able to get as many details as possible.
Scene from Remaining Native
Also, we were shooting on some of the photo lenses as well. We shot a lot on the Sigma 100-400mm F5-6.3 DG DN OS | Contemporary, which came in handy when it came to these long, wide shots that were, you know, compressed—to be able to get the vastness of the desert and see how hot it was. I’m sure you saw the heat waves happening in the background of a lot of these shots.
And also, keeping up with a runner—it’s very difficult to film running because you’re constantly chasing after them. We had to get really creative in how we wanted to shoot Ku, because he’s also so graceful as he runs. He’s so beautiful when he runs, and it’s hard to show the effort sometimes—to show how hard he’s actually working.
So, to be able to do that on the lenses, true to what was happening in real life—what we were seeing was a pure reflection in the lenses. We were able to capture his effort, to be right up close with him, as well as do things creatively—like filming shadows on the land and filming a silhouette shot of running alongside your ancestor.
So yeah, it was fun to play with such a wide range of lenses to be able to do all of it.
Scenes from Remaining Native
Sigma:
Continuing on this theme, as we’ve touched on briefly, the film beautifully uses the land as a character, and one striking example is a shot right around an hour into the film, where the vast foothills and meandering road create a powerful sense of scale—especially heat distortion blurred runners in the background. Can you talk about your approach to capturing the landscape in a way that connects past and present, particularly in relation to Ku’s great-grandfather’s journey?
Bethmann:
And I’m so glad you brought up that shot, because even when I watch it, I’m struck by it. When we were first selecting scenes to showcase the vastness of the desert, I remember looking at that shot and not even noticing the runner in the background at first. My editor had to point it out to me. The heat waves were so intense, and then suddenly, I saw him, and I thought, “Wow, that’s incredible.”
Scene from Remaining Native
Seeing that on the big screen in a theatrical setting is just breathtaking. The sound design plays a huge role too—the desert is so quiet, yet layered with sounds. You hear the runners breathing in the distance, the crunch of footsteps. That immersion really brings the scene to life.
The scale of it all is overwhelming. You go from these close, intimate shots of the land to these vast, sweeping views, and it’s a stark reminder of the enormity of the landscape. It’s also heartbreaking in a way—watching adults push through this grueling run is intense, but imagining it through the eyes of a child is almost unimaginable.
Cultural identity and representation
Sigma:
Let’s talk a little more about your other works while we’re on the topic of gear. To date, you have shot 4 mini documentaries for Running Strong for American Indian Youth, an organization that’s been working since 1986 and it sounds like you leaned on your great experience using Sigma Cine lenses for Remaining Native – i.e. you looked to Sigma glass again. Did these prior experiences influence your decision to use any specific Sigma lenses again for these projects?
Bethmann:
Yeah. Well, for one of the documentaries that we shot with Devyn Kazhe, which follows her journey as an adaptive athlete—you know, we shot on the Sigma FF Classic Primes, and those just blew me away. They are so beautiful. Stunning.
Sigma: They do have a lot of character.
Bethmann: Oh my gosh, so much character.
Devyn and I wanted to approach the story in a different way. Because it’s a short film, it’s told through her voice—almost like her poetry. I mean, she’s a very poetic speaker. She tells stories about her recovery and healing in a way that allowed us to craft more space in how we set up the shots, a lot more than we did in Remaining Native, which covered two years of literally chasing a teenager around—who’s a runner.
Scenes from a film featuring Devyn Kazhe, by Paige Bethmann, shot with Sigma Cine Classic lenses.
With Devyn’s film, we were able to bring a lot more intention. To say, you know, let’s set this shot up—and reset it again, get the tights and the wides, and slow things down a little bit, knowing that the lenses were going to play such a role in the artistic vision of the film. We really wanted it to feel warm and dreamy, and those lenses helped us achieve that.
With the other films, we mostly used the Art lenses that we have—so a lot of the 24-70mm, having more range. Those were also pretty fast shoots. They were very quick, so we wanted to be able to transition lenses incredibly fast and not miss moments while resetting a shot.
We also shot on different cameras. Remaining Native was shot mostly on the ALEXA and the FX9, whereas these shorts were shot with a much smaller FX3. We wanted that because a lot of the kids in the film weren’t used to being around production sets, and we didn’t want to feel so intrusive with a huge crew. So, it was just myself and Zack holding the camera, making it feel intimate, and not making people nervous by constantly switching gears, resetting, and reshooting—which can make people clam up.
The approach was a little different. Mostly, we spent a lot of time on the land, shooting on the 35mm and the 24mm, as well as the 85mm for more intimate close-ups.
Behind the scenes from Remaining Native
I want to share one more story because it was very fun. Zack and I were out filming in Montana for one of the mini docs, and we were on the longest lens we had—I think it was the 100-400mm—but we were just kind of panning across, and then suddenly, I saw a swish of a tail, and there was a pack of wild horses right there. They were drinking water, and it was so cool to come across things like that, hidden in the landscape. Sometimes you don’t see it when you’re far away or distant from the land but having that closeness with a tight lens like that… it was magical to stumble across.
We had a team of about six people shooting the run because covering 50 miles is incredibly challenging. We had to spread out, position ourselves strategically, and communicate via walkies to capture everything. I believe this particular shot was filmed by either Shai or Adam Conti. We each had assigned locations, and we were stationed along the route to get different angles. I wish I could take credit for it!
Sigma:
Those are truly unexpected pieces of magic that make producing documentaries so exciting. And it leads me to the next question, which is a perfect segue. Shooting docs is often guerrilla filmmaking at its finest—low budgets, small crews, and shooting in real locations with or without permits—particularly for independent projects. You prepare and budget as best you can to try and predict what you’ll need in terms of focal lengths, speeds, even format—spherical / anamorphic—but often (and speaking from experience) this can change rapidly depending on opportunities that present themselves. Were there any Sigma lenses that stood out from the rest that the production leaned on more than the others in this regard? Any surprises?
Bethmann:
That’s a great question. Like you said, everything is extremely unpredictable. I would say that we took a lot of learnings from having to film over the course of two or three years.
I think one thing we used a lot that cinematographers sometimes, you know, scoff at is the idea of needing to use autofocus so much. You know, they spend time on craft and want to control everything. But when you’re trying to follow someone as quick as Ku, needing to be able to catch him using autofocus was something we relied so heavily on, especially with the Sigma photo lenses, to do that efficiently.
Behind the scenes from Remaining Native
So that was surprising—and not surprising—because as much as the craft is so important, it’s about capturing the story in the best way you can. That could be with a small camera that you just powered on quickly so you could catch a moment, or, you know, you could spend time waiting for the ALEXA to wake up for 30 seconds before you’re able to use it.
Figuring out what we needed at certain times—we had to adapt over the course of filming. As much as we loved using such an amazing camera like the ALEXA Mini, when you’re in the desert and must charge all the batteries, set up, and predict those things, it’s not always the best run-and-gun type of camera. So being able to adapt and interchange different lenses was good.
But primarily, we stuck to some of the Cine prime lenses, knowing that we were going to get exactly what we needed in those moments. Because we were spending so much time in the community—we weren’t just there for a quick interview or shoot. We were spending time with and without the camera. A lot of the time without the camera certainly helped us think about how we approached filming a scene—or even not knowing it was a scene until the edit.
You know, there are so many things we shot, like the fishing scene. We were actually fishing for the majority of that scene in the film, and then we picked up the camera for a little bit just to show what was going on. So it was nice to be able to take our time.
And then, Zack, didn’t we also have access to the 24… what was it? The really wide lens? Which one was that?
I was just going to add one thing, too, about something surprising—the PL mount of the cine lenses. We didn’t have PL for the whole shoot; we had different times when we had PL versus—other mounts. Having the PL was nice because we could adapt it to either our Sony mirrorless cameras, or if we had access to an ALEXA, we could mix and match as we saw fit. And those Sigma PL lenses are super light, too. But overall, an amazing thing about the Sigma lenses, across the Cine and the still lines, is the consistency between lenses.
Scene from Remaining Native
Sigma:
As expansively thematic as Remaining Native is about legacy, trauma, and the Native American experience, at its core, Remaining Native is rooted by a young runner. As such, the film features a lot of dynamic and physically intense moments, particularly during the running scenes and track meets. Tell us about the collaboration and challenges with your co-DP Shai Ben-Dor here. Was there a synergy between you two in terms of visual storytelling and the use of specific Sigma lenses to capture his craft on-the-fly? And tell us a bit about pre-production…
Bethmann:
We didn’t really have pre-production.
We got permission to go out and film once we decided that we wanted to try to capture the story, and then we were just kind of out there…doing it.
But the thing is, my cinematographer, Shai (DP Shai Ben-Dor) —you know, we had a relationship beforehand. We went to college together, and I had worked with him several times before. We had a shorthand with one another, and I think Shai is someone who is, well, he’s a runner. That was a no-brainer. He ran cross-country, so he was willing to get right up close with Ku. I trusted his decisions in wanting to really capture the more visceral aspects of the cinematography—to make it feel like running. He was the perfect fit to do that.
We were also using an electric skateboard. I can’t skateboard, but he used one to track Ku around. When Ku was on the track or the road, Shai was literally shooting on the skateboard, holding the control, pulling focus, and operating the camera at the same time. It was very impressive.
I think there was a lot of synergy and trust. I knew that if he was going to fall off the skateboard, the camera would be protected—he’d sacrifice himself first. Those things were really important, and I think we both had skills that complemented each other.
I wasn’t planning on shooting at all when I first started the doc because I didn’t particularly have a background in filming, other than small videos I would make myself. But Shai noticed that the people in the film—Ku’s family and community members—reacted very differently to me holding a camera than to him. He was the one who empowered me to say, “Here, pick up this camera. Why don’t you shoot?”
Scenes from Remaining Native
Because I was able to access more intimate moments with the family that he couldn’t, that gave me more confidence, and I started learning along the way—starting to make more decisions on how I wanted to shoot something. Shai’s cinematography has a lot of energy, whereas I’m a little more contemplative. I want to sit there, hold a shot longer, and focus on details—on landscapes and sitting in a moment—versus chasing the moment.
I think we actually had a great dynamic. He taught me so much—same as Zack. Zack really played the role of assistant camera, was flying the drone, and was in there doing all the sound. We all had to have a solid team dynamic to make it happen.
Impact and future work
Sigma:
Speaking of introspective moments and the difference between your approach to a scene compared to Shai’s… There’s an incredibly special, incredibly vulnerable sequence in the film on the eve of the race where Ku and other tribal members share stories about their familial ties to the Stewart Indian School and other boarding school experiences. As the stories unfold, day quickly slips into night, but the visual quality remains so striking and crisp. Can you tell us more about that sequence and how shooting in low light affected the approach? Did the high-speed capabilities of the Sigma lenses, for example, help capture those intimate moments as night fell, and were there any challenges shooting into the night that the lenses helped you overcome?
Scene from Remaining Native
Bethmann:
I think for the circle—when we first went to film the run, that circle moment was so powerful. By the second run, which is what’s featured in the film, we had a better idea of what to expect and anticipate.
The first year we tried to film it, no one was mic’ed, and we were completely unprepared—especially for the changing light. This time, we were able to plan better. We actually had three cameras running simultaneously, shooting on Sony FX9s, which handled low light much better.
We also stopped down to T2 in order to capture everything. And because the community was familiar with us—we had been filming with them for the past two years—they knew we were there and were comfortable with our crew. That allowed us to be more front and center for some of the close-up shots without being invasive. We didn’t want to take away from the healing happening in front of us, so we tried to stay in the background as much as possible. For that scene, we primarily used prime lenses.
Kiszka: We used little lanterns. That’s where all the artificial light was coming from—just lanterns.
Bethmann: The hardest part of the scene was the transition of light. It made editing difficult, but we ultimately let the scene play out in real time in the edit. The biggest challenge, though, was the audio.
Out of nowhere, these crickets appeared, and they were so loud. But it was also quite powerful to see people gathering intentionally—not because there was a fire to keep warm, but simply to be together.
I remember asking, “Where are they even coming from?” And when we worked with our sound designer, his first pass included a fire crackling sound. I had to tell him, “Actually, there was no fire there.” It was illegal to have one in northern Nevada during fire season. It was really about finding a different way to bring that sense of presence and gathering into the scene.
Behind the scenes from Remaining Native
Sigma:
Having your first feature film premiere at a major festival, let alone receiving awards, is a dream for most filmmakers. Can you tell us about your, and the Remaining Native team’s, overall experience at SXSW, in terms of the reaction to the film as well as the overall spirit of the festival?
Bethmann:
Yeah, we were excited to be at SXSW — not just because it’s a large festival with a big platform that would help launch our film, but because it’s Austin, Texas. A place historically responsible for much of the erasure of Indigenous people.
Bringing a Native presence there, along with the collaborations and partnerships we formed for the premiere, made it truly special. Before coming to South By, we reached out to the Austin Powwow Committee, and they came out to support our 5K run and attended the screenings. They were able to talk about what it means to be Indigenous in Austin on a platform like that. We also partnered with the Indigenous Cultures Institute and the UT Indigenous program. Having them as on-the-ground support helped us feel welcomed at the festival, ensuring we were using our platform to speak on real issues happening in that space. The film became a tool for education and a way to share Ku’s story—what it means to be a Native American teenager today.
Austin also has a huge running community, and being in a place where runners were excited to join us and attend the screenings was incredible. Each screening had a different energy—one had a strong runner presence, where the audience laughed at insider jokes about split times and reacted to Ku’s speed. Another had more Indigenous audience members, who connected deeply to their own family histories and stories. Hearing people share about their families was incredibly moving and powerful.
It was also significant for Ku himself. He’s grown so much since we started filming, and watching the film captured such a pivotal time in his life—his transition to college. Now that he’s about to be a senior, the film offers a space for him to reflect on that year. Seeing so many people come up to him, tell him how inspiring he is, and offer their support was deeply meaningful.
We were also grateful for the festival’s partnership. They were incredibly accommodating—when we asked for tickets to share with the community or help with promotions, they stepped up. We also had our own photographer with us to document everything, which was fun. And using the Sigma BF, we were able to capture our premiere in a special way, continuing our connection with the Sigma family.
Scenes from Remaining Native
Sigma:
It obviously seems as though you’ve had a positive experience working with Sigma lenses. And now seeing the continued success of Remaining Native on a festival tour, do you see them playing a part in any of your upcoming projects? What’s next on the horizon for you, Paige?
Bethmann:
If Sigma continues their partnership with me, then of course! I would absolutely love to continue that because I think what we achieved with this film was making it as beautiful as possible. Too often, Indigenous stories are shot in a way that focuses on trauma, what some call “tragedy porn.” I wanted to ensure we captured a lived-in experience—one that highlights the beauty in the lives of the people in the film. While the film acknowledges the historical struggles of Native people, its focus is not on tragedy. Ku’s family is incredibly supportive, with strong, healthy relationships—not just with each other, but with the land. We wanted to bring that to light, showing the beauty, hope, and resilience in Indigenous communities.
Knowing we could visually reflect that beauty was powerful. Even while working on Devyn’s film, we were able to be more intentional—thoughtful in composition, capturing details, and slowing down the visual flow. Moving forward, I can see myself taking that approach even further, focusing even more on intimate details.
Right now, especially in today’s world, Indigenous stories hold solutions—solutions for health, for relationships with the land. They help answer questions like: What does a healthy river look like? What does a thriving community look like? How do we return to the ways our ancestors cared for the earth? I want my work to bring these stories forward in a cinematic and deeply immersive way—something that allows people to connect with aspects of the world they might walk past every day without noticing.
Scene from Remaining Native
One idea I have is a film about maple syrup. I’d love to shoot it in a way that’s rich, slow, and immersive because maple syrup is part of our (Haudenosaunee) creation story. The process behind it is all about hard work—distilling something to perfection over time. To do that, you have to slow down and be patient. As a filmmaker, I want my craft to mirror that experience—to put in the same level of dedication, patience, and care to bring out the essence of the story.
Beyond filmmaking, we also have plans for community screenings. Impact is a huge part of our work—not just in how we share the film after its release but in how we make films. I truly appreciate having ongoing partnerships, like the one with Sigma, because cameras can be tools for storytelling and education. Ku himself became interested in filmmaking through this process. At one point, after being followed by cameras for so long, we handed him one and said, “Here, try it.” He started shooting his own footage and got really excited about it.
Encouraging younger storytellers to explore this technology—to experiment with it, get familiar, and create something of their own—is just as powerful as the finished film itself. That community-driven approach has been central to this whole process.
We have big plans for this film, and this is just the beginning.
Sigma:
Now that the film is out and Ku is beginning to see its impact—the stories being told around it, the conversations it’s sparking—does he feel like he’s growing into his name? Has he shared any reflections on that with you?
Bethmann:
Yeah, it’s funny because at the Q&A at South by, someone asked Ku that exact question. He said, “Maybe I’ve put a dent in it,” but he still doesn’t feel like he’s fully achieved his name. He knows there’s a lot more work to do, and he’s ready to put in that effort. Hopefully, one day he’ll feel like he’s lived up to it. That mindset is so reflective of who he is—not just as an athlete but as a person. He’s ambitious, determined, and humble, yet fiercely competitive and always striving for more. That relentless drive is what pushes him forward.
Ku’s father, Delmar Stevens, says Kutoven is a Paiute word that translates to “bring light from the darkness.”
“When you look at that name, and the responsibility that comes with it, it’s big,” Delmar Stevens said. “But I see Ku is up for that. He has been doing that already.” (this is a scene in the film and also referenced here:
Thank you so much. Paige, do you have any closing thoughts and can you tell us where can people go to watch Remaining Native, as well as the rest of your work?
Bethmann:
We’re really proud of the result, and it’s exciting to see what we were able to accomplish, especially given how expensive high-quality camera packages can be. Having support from partners made a huge difference, allowing us to achieve the level of quality we envisioned. It was truly a team effort, and we’re grateful to everyone who believed in the project. And thankfully, the lenses held up—even after all that time in the desert!
On our website we have been posting our screenings and there’s going to be more posted up there if anyone wants to buy the film, they can do that. And hopefully the film will get sold and distributed to be able to be seen widely.
Learn more about Remaining Native and find screenings
Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Building Estimates service on the Consulting Services page of our website.
Concept: Executive Headshots and Environmental Portraits Licensing: Perpetual Publicity and Collateral use of 7 images Photographer: Portrait and Lifestyle Specialist Client: National Grocery Store Chain
Summary
I recently collaborated with a photographer to develop an estimate for a corporate portraiture photoshoot for a US-based grocery retailer. The project’s goal was to capture the authenticity, approachability, and leadership of the company’s Chairman/CEO and President/Vice-CEO.
We planned for the shoot to take place in a single day at a store location in the Southwestern US. The client would plan to coordinate the schedule to minimize disruption to store operations and, at the same time, allow the photographer to accomplish everything they needed to.
Deliverables included 4 high-resolution headshots and 3 environmental portraits, all licensed for perpetual publicity and collateral use. They intended for these visuals to enhance the company’s marketing materials, reinforce its brand ethos, and connect with its customer base on a more personal level.
Fees
The client’s brief outlined a need for Publicity and Collateral use for the imagery, which informed the pricing structure. We determined that perpetual usage rights were appropriate for this particular project.
Perpetual usage relates to the duration the client can use the images. Perpetual usage means the client can use the images indefinitely. But, the usage is still confined to the agreed-upon media (in this case, publicity and collateral).
Unlimited usage, on the other hand, implies no restrictions on the type of media placement, often making it broader usage for things like paid advertising.
Why Perpetual Usage?
Leadership portraits don’t stay relevant forever. Executives update their photos every few years, so setting a time limit on usage would likely expire after the images are already outdated.
It simplifies things for both the client and the photographer. No need to track expiration dates or negotiate renewals for images that won’t be used long-term anyway.
It encourages repeat business. Even with perpetual rights, occasional leadership changes (just in the age and look of the person, or who’s in the actual role itself) mean new photos will be needed. Making the process easy builds goodwill and increases the chance they’ll return to the same photographer.
The intended use is long-term but not commercial. Since these images are for PR and internal branding (not paid advertising), perpetual licensing makes sense — it’s a one-time cost for the client, with not much downside for the photographer.
The creative and licensing fee was set at $3,500, a rate reflecting the project’s somewhat smaller scope balanced with the longevity of the usage rights. We also included a tech/scout day, priced at $500, to allow the photographer to familiarize themselves with the location and refine logistical details.
Crew
We included a first assistant at $500/day, with an added 25% payroll fee, bringing the total to $625 for the shoot day. Given the shoot needs, the inclusion of the photographer’s trusted first assistant to handle equipment setup, lighting adjustments, and management of digital workflows was of great importance.
Styling
We allocated $875 for a men’s groomer/hair and makeup stylist to be present on shoot day. This role would also include light wardrobe adjustments, providing the professional polish necessary for high-quality headshots and portraits.
Equipment
We allocated a conservative budget of $250 to cover any supplemental equipment needs. The photographer owned most of the required equipment, but additional backdrops were necessary to achieve the desired aesthetic for the headshots.
Misc.
To cover incidental costs such as meals, parking, and mileage, we included a budget of $200. We noted these expenses were to be billed at cost to provide flexibility while maintaining transparency.
Post-Production
We budgeted $300 for the initial edit and client review, hosted on a web gallery. We allocated an additional $700 for retouching seven selected images, priced at $100 per image to include up to one hour of retouching work each. This process ensured each image met the client’s expectations and upheld the brand’s standards.
Results
The photographer was awarded the project, and the shoot was scheduled to take place within the following weeks!
May 8th is David Attenborough’s 99th birthday, and in his new documentary, Ocean, he’s marking the occasion with a veritable call to arms. “If we save the sea, we save our world,” says Sir David.
Over the last seven decades, the beloved English presenter has made many films focused on our marine world, but this latest one is something different. Of course, there’s awe-inspiring cinematography aplenty, as you’d expect, but this time, the camera shows us the full extent of the tragedy occurring on the high seas today: The colorful reefs teeming with fish abruptly give way to vast deserts of broken, gray, lifeless coral—the aftermath of dragging huge nets along the ocean floor, killing everything in their path.
“When I first saw the sea as a young boy, it was thought of as a vast wilderness to be tamed and mastered for the benefit of humanity,” says Attenborough in Ocean. “But now, as I approach the end of my life, we know the opposite is true.” Elsewhere, he admits: “After living for nearly 100 years on this planet, I now understand the most important place on Earth is not on land, but at sea.”
While Sir David may have been criticized in the past for not doing enough to sound the alarm regarding the destruction of the natural world, in this documentary he doesn’t mince his words as he explains all the shocking ways we are harming our seas—with a particular emphasis on the blanket destruction caused by bottom trawling. Not only is he enraged that this practice is legal, but he’s also incensed by the fact that it is actively encouraged by governments through subsidies. “Three billion people rely on our ocean for food,” he points out in Ocean. “But ships sent by a few wealthy nations are starving coastal communities of the food source they have relied on for millennia. This is modern colonialism at sea.”
Ultimately, though, Sir David is still hopeful. What he calls the “most remarkable discovery of all”—that the ocean can “recover faster than we had ever imagined”—has kept him from despair. He remembers a time, as a young man, when large-scale commercial whaling had all but wiped out our ocean’s largest inhabitants, but how—against all odds—a global powers bowed to public pressure and worked together to save the whales by enacting a moratorium on commercial whaling. In Ocean, he shows us places where conservation measures have been effective and marine life is thriving, and he’s optimistic about the global commitment to protect 30 percent of the world’s ocean by 2030, established at the 2022 UN Ocean Conference.
At 99, Attenborough’s mellifluous voice is still strong: “It is my great hope that we all come to see the ocean, not as a dark and distant place with little relevance to our lives on land, but as the lifeblood of our home,” he says.
Ocean is in cinemas from May 8th, and will stream on Disney+ on June 8th—UN World Oceans Day.
SeaLife Shipping Red, Magenta and Yellow Filters for SportDiver Smartphone Housings
Alongside the release of the SportDiver S, SeaLife has announced a trio of color filters that can be used with all models of the underwater smartphone housing, including the original model and the “Ultra” model as well as the new “S” model. The original red filter—which ships with the SportDiver Ultra but not with the SportDiver S—is joined by a new magenta color-correcting filter for green water applications and a yellow barrier filter for fluorescence imaging. Each filter comes with a lanyard.
Priced at $20 each, the red, magenta and yellow are available from Backscatter and other good retailers.
When purchasing underwater photography equipment like the products mentioned in this article, please support DPG by supporting our retail partner—Backscatter.com.
PRESS RELEASE
SeaLife Offers Color-Correcting Filters for Popular SportDiver Smartphone Housings
MOORESTOWN, NJ – SeaLife, the maker of the SportDiver Underwater Smartphone Housings for iPhone and Android smartphones, has added color correcting filters to their accessory assortment including the original Red color filter for most diving applications; a new Magenta color-correcting filter for green water; and a Yellow filter is available for Fluorescence and UV Imaging, and certain blue water applications.
The filters are designed to restore and correct for color-loss underwater, especially in the red color spectrum. They’re made of an optical acrylic that uses proprietary color pigments. The filters are most effective at depths of 10ft/3m to 60ft/18m and are easily attachable and removeable to the SportDiver optical lens frame while underwater. The filters fit all SeaLife SportDiver models, including the original SportDiver, SportDiver Ultra and the new SportDiver S.
The color filters may be used with or without external underwater lights, depending on the shooting distance and water conditions. The filter also serves as a protective cover for the SportDiver’s optical glass port.
A lanyard is included for attaching the filter to the housing to prevent loss.
Item
Description
US Retail
SL40007
SportDiver Red Color Filter – for most Blue water applications
$20
SL40003
SportDiver Magenta Color Filter – for Green water
$20
SL40005
SportDiver Yellow Color Filter – for UV, Fluoro Lights, Blue water
Welcome to the Light Stalking weekly community wrap-up!
If you’ve been following these words for the last couple of weeks, you might have noticed the strong duality between light and time when attempting to capture the essence of movement. Curiously enough, the upcoming set, which always matches our current contests, spins around another classic of photographic practice; storytelling in a single frame!
But what makes such storytelling differ from the regular one? Personally, I see storytelling as the attempt of transmitting a broad story with the aid of visual and written information. However, when thinking about a single frame —capable of telling a story all by itself— things tricky quite fast.
However, I’ve witnessed a tendency towards thinking that these sorts of images are products of a single serendipitous shot. And to be honest, I blame this a bit on all the hype surrounding the oddly translated title from HCB‘s famous book “The Decisive Moment”. Originally titled in French as Images à la sauvette, which most closely translates to “images on the sly” or “hastily taken images”, this book has sort of aided the false belief that great photographs are those perfectly captured just once on silicon or film.
This way of thinking builds up the idea that if you don’t capture something perfectly on camera, you are doing it wrong. Or at least I thought of great iconic photographs as that, until I had the life-changing opportunity of coming across contact sheets; that’s when I knew we only get to see the decisive shot from the perspective of the editing board, not the author of the frame.
For today’s wrap-up, we’ve picked a fine selection of single storytelling frames shared on this week’s challenge. So, without more horsing around, let’s dive into what our talented community shared with us!
Photo of the Week
And speaking of sly, if you ever feel the need of illustrating how technology blends with photographic skills to capture sharp images on the run, this one can do a great job! Nocturnal street imagery, is both gorgeous and challenging; and of course, is better enjoyed with fast tools like the ones used on this magnificent — and full manual capture at ISO 1250, 1/400s, ƒ3.5:
copyright – davidc
A day in sales!
Congrats David, the light on this shot is just exquisite and the notorious expression of the subject makes it unique; thanks for sharing such a high quality photograph with us!
Weekly Photography Challenge Digest
Thanks again to Diane and Dahlia for pushing our creative boundaries one step forward every week!
copyright – Robert Applecopyright – Michaelcopyright – Wendy Pcopyright – Pat Garrettcopyright – Pat Garrettcopyright – davidccopyright – Timothy S. Allencopyright – Wendy Pcopyright – Patrickcopyright – Patrickcopyright – Patrickcopyright – Frogdailycopyright – Robert Applecopyright – Tershacopyright – Tersha
To contribute, check out the original challenge post!
A Highlight on the Latest Activity at our Community
Rob shared this fantastic non-ai generated image, ergo a stunning photograph!
copyright – Rob Eyers
Patrick shared this simple yet effective example of some basic composition understanding:
copyright – Patrick
Diane shared a familiar phenomena to all of us light stalkers:
copyright – Tersha
Last but not least, Patrick sends us all some nice good vibes
copyright – Patrick
Don’t forget to check the photo contest winners for the Essence of Movement; and remember, this month’s photo contest is now open for entries. The theme revolves on “Storytelling in a Single Frame“. Submit your photos for a chance to win $250, and please don’t forget voting as well. Last but not least, keep an eye out for the Members Picks — the instructions are pretty straightforward:
Members reference what you might consider a five-star photo. Give a call out to the photographer and share their photo even if it lies in the Shark Tank and feel free to give a Critique on why it trips your Trigger. Be sure to mention the photographer and the Thread you saw it in.
And if you want to make out the most of your LightStalking user account, make sure to check the latest posts. Also, don’t forget to swim the Mobile Monday Challenge! Last but not least, Check out the current reading throwdown, it has some nice insights and recommendations!
We’d Love To Hear Your Thoughts
Our Feedback Forum is a fine place for all those people wanting to grow fast as photographers. Here, you’ll get your work reviewed by well-intended photographers, but you’ll also have the chance to comment on the work of others. We believe in the power of feedback, and here are the latest shots shared in the pool:
The Shark Tank is a great place to learn and to discuss, but please read the instructions in order to get a better experience. Share your comments, opinions and doubts on any or all of the images above. We will also be delighted to see some of your own images. Remember, all comments are given to the photographs; not the photographers. Also, don’t forget to participate in our upcoming challenge!
Camera conspiracy theorists unite: Both Sony and Canon are teasing camera releases on March 26th with mysterious clues.
Starting off with Sony, the company released a teaser-trailer-style clip of a veiled new camera model. There’s not much to go on, but eagle-eyed viewers have spied a button labeled “5” as well as a 3.5mm jack.
Combined with the “Go small, shoot big” catch phrase, speculation centers on the announcement of a new cinema-style camera—something similar to the Sony FX6. Other guesses in the video comment section include a long-awaited update to the Sony a6700.
For its part, Canon is also contributing to the rumor wheel with an Instagram post glimpse at two new camera models. Shrouded in shadow and only labeled with “V,” it seems likely that the cameras will fall into Canon’s new Powershot V1 “vlogging” compact cameras.
Canon recently debuted the Powershot V1 at the CP+ show in Japan to much buzz. It’s a pivot in the company’s compact lineup with trendy vloggers in mind—featuring a 16–50mm equivalent f/2.8–4.5 lens and 4K/60p shooting mode.
Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.
Concept: Portfolio content photography of an architecture and interior design firm’s recently completed restaurant & retail spaces within an airport Licensing: Collateral and Publicity use of up to 15 images in perpetuity Photographer: Architecture & Interiors specialist Client: Large retail space architecture and interior design firm
Summary
I recently helped one of our NYC photographers build an estimate for a good-sized architecture and interior design firm. The firm requested an estimate for photography to document 4 of their soon-to-be-finished spaces within a NYC area airport terminal. The final use of the photography would primarily be web collateral within the firm’s website, publicity efforts, as well as submissions to a few notable design award competitions. When we first began speaking with the client, they let us know that the completion date was about 3 weeks out. Moreover, they informed us that the photographs needed to be taken at night because the restaurants and shops would be open the following day.
The client was very specific with their shot list needs. They would, however, rely on the photographer to accomplish this list in an artistic manner. They also let us know that they would need the final images within 2 days of the shoot date in order to meet their award submission dates. The client would arrange all special permissions for the photographer, crew, and equipment access to the spaces due to our need to work after the airport terminal had closed. We also knew that although our client designed these 4 spaces, they would all be owned and operated by other brands. With this in mind, we attempted to upsell and inquired whether the brands or proprietors might be interested in use of the final work. These potential clients, however, were not interested.
Here is the estimate:
I added a “Client Provisions” note to describe what the client was to provide. For this project, the client would provide locations, all location access and coordination, all location styling and cleaning, all employee/staff coordination, crew meals and craft services.
Fees
I put the Photographer’s fees at $6,500 for the shoot, and licensing of up to 15 images. We understand that the NYC market is very competitive and there are many other photographers in the area that could accomplish this job. The saturated market (unfortunately) put downward pressure on the photographer’s fees. We felt that $6,500 was a fair and competitive fee based on the metropolitan area, client, and the use of up to 15 images. The client offered a budget of “between $10,000-13,000” for the project. Based on the rush retouching fees needed we felt comfortable coming in roughly $1,100 above that.
Crew
We added a First Assistant/Digital Tech at $650/day to help with lighting and camera equipment management, and computer/file management while the photographer was shooting. These fees were consistent with the crew rates on the photographer’s past projects of this nature.
Equipment
We included $750 for camera, lighting, and grip rentals. The photographer brought their own cameras, lenses, and simple lighting. We added $450 for the digital tech workstation rental laptop, cables, etc.
Misc.
We included $240 for insurance coverage. We then added $250 for the anticipated taxis/car services to get to and from the airport, additional meals, and other miscellaneous expenses.
Post-Production
We added $500 for the photographer to perform an initial edit of all the content and delivery to the client. We also included rush retouching rates of $225/hr for an estimated 2 hours per image.
Results
The photographer was awarded the project and the shoot was a success. During the shoot, there were quite a few issues as several of the locations were not totally finished. In order to accomplish some of the wider images, the photographer needed to have their camera placed in a location not closed to the public. Due to this factor, a good amount of additional retouching was needed on the images, which was approved by the client.
Gray microsoft surface laptop computer on white table. Photo by Windows
In a sign of the times, Microsoft published a blog describing the process behind one of their latest ads which relied upon AI-generated imagery and content to work.
Ostensibly conceived to demonstrate the company’s prowess in AI, the ads show off Microsoft’s latest iteration of the Surface along with what is can do for businesses using CoPilot.
How did this come to be?
Hint: If you’ve ever used ChatGPT or anything like it before, then you probably have some idea.
“We probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There’s never really a one-and-done prompt,” Creative Director Cisco McCarthy told Microsoft.
“Like carving a masterpiece from a block of marble, each prompt was a careful stroke of the sculptor’s tool that gradually revealed the form within. Through relentless experimentation and countless revisions alongside generative AI, the team eventually conjured a library of stunning art for characters and sets, translating their ideas into captivating visualizations for the ad,” the company writes.
That’s an interesting way to describe it. The results speak for themselves, naturally, and you can watch them over on YouTube at this link.
From our perspective, we’re seeing it as yet another sign of the times and as further evidence of one of the biggest trends to shake up our industry since we started writing this news blog. How we got here and where we are going are always interesting to ponder but they might make us miss the fact that the future is very much here and now already.
Any thoughts that you might have on AI-generated advertising are welcome in the comments.
We have some other news you might like to read at this link.
Welcome to this week’s Light Stalking community update!
Last in the essence of movement set, the flow of time! Rooted since the dawn of our kind, something in our nature has steered us into being so intrigued about the stuff we call time. As discussed in the earlier wrap-ups following this set, photography enables us to capture light and time in a single piece of imagery.
Previously, we talked about light and how to use different settings to model light according to the story to be told. And as you might expect, now’s the turn of time to finally join the chat. For it, Diane suggested thinking in the terms of a single frame time-lapse; e.g. collages, double and long exposures.
Capturing the flow of time gets tricky fast if one underestimates how shaky things can get when exposing below 1/4s. Always mind using a tripod, monopod or at least one sufficiently stable surface for you to place your camera in. Not to be proud, but I’ve surpassed my stability needs with backpacks, pillows, blankets, towels, tables, chairs, shoes, flip-flops and who knows which other oddities as well.
Tripod or not, the real trick for capturing time as it flows is to slow things down directly from the lens. For this, ND filters are a must for ensuring organic in-camera expositions. On the side, cable releases are extremely useful for minimising camera vibration; and the finishing touch for those shooting with certain SLR and DSLR cameras, lock your mirrors up!
Photo of the Week
Once in a while this is exactly what we all need, a tranquil scene filled with nature’s serenity. Globally speaking, this year has been a wild-ride; so precious slow-paced moments like this are something worth treasuring. Not to mention how the slight use of sub-framing enriches the cosy nature of the scene.
copyright – Lightandshadow
Happy Easter folks, and thanks Steve for sharing such a high quality photograph with us!
Weekly Photography Challenge Digest
Thanks again to Diane and Dahlia for pushing our creative boundaries one step forward every week!
copyright – Wendy Pcopyright – Pat Garrettcopyright – Pat Garrettcopyright – Wendy Pcopyright – Patrickcopyright – Patrick
For contributing, check out the original challenge post!
A Highlight on the Latest Activity at our Community
Gues who joined the ranks of us film shooting hipsters‽ That’s right, Rob got this minty looking camera:
copyright – Rob Wood
Diane got some fun with her lensbaby double glass optic
copyright – Tersha
Patrick shared this stunning portrait; one can feel the hard work for sure…
copyright – Patrick
Sticking with the mobile approach, he also shared this good-looking vertical panning:
Don’t forget to check the photo contest winners for Visual Metaphors; and remember, this month’s photo contest is now open for entries. The theme revolves on “the Essence of Movement“. Submit your photos for a chance to win $250 and please don’t forget voting as well. Last but not least, keep an eye out for the Members Picks — the instructions are pretty straightforward:
Members reference what you might consider a five star photo. Give a call out to the photographer and share their photo even if it lies in the Shark Tank and feel free to give a Critique on why it trips your Trigger. Be sure to mention the photographer and the Thread you saw it in.
And if you want to make out the most of your LightStalking user account, make sure to check the latest posts. Also, don’t forget to swim the Mobile Monday Challenge! Last but not least, Check out the current reading throwdown, it has some nice insights and recommendations!
We’d Love To Hear Your Thoughts
Our Feedback Forum is a fine place for all those people wanting to grow fast as photographers. Here, you’ll get your work reviewed by well-intended photographers, but you’ll also have the chance of commenting on the work of others. We believe in the power of feedback, and here are the latest shots shared in the pool:
The Shark Tank is a great place to learn and to discuss, but please read the instructions in order to get a better experience. Share your comments, opinions and doubts on any or all of the images above. We also will be delighted to see some of your own images. Remember all comments are given to the photographs; not the photographers. Also, don’t forget to participate in our upcoming challenge!