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  • Greg Latza – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Greg Latza

    Throughout my 27 years of freelancing, I’ve constantly needed book projects to maintain my sanity.

    Back in October 1999, my talented editor/designer/wife Jodi and I ambitiously published my first photography book, Back on the Farm. It was self-funded and wholly terrifying…but also thrilling. We printed 4,000 copies and I figured that if we could sell them all within 10 years, the book would be a success.

    Two months later, the book had sold out and a new side business was born.

    Over the next ten years, we published seven more photography books about various South Dakota subjects, including a children’s book written by Jodi, and books about the Missouri River, small towns and World War 2 veterans.

    After that furious decade of publishing, our three busy kids needed more of our time and the books took a backseat. But it didn’t take long to realize that these book projects had been my main creative outlet. The freedom that book photography offered was something I sorely missed as my stable of advertising clients grew and my assignment work squeezed out any spare time for book projects.

    I’d been photographing western South Dakota for my fine art catalog for years, and I always knew that another book was hiding among those images. I assembled the bones of the book during the pandemic and shot the remaining 60% of the photos between 2020 and 2024.

    We published West River in October 2024. The book is a tribute to ranching families and the amazing landscape they inhabit, as well as a few other uniquely western South Dakota tidbits. The title is derived from how the Missouri River splits the state into halves, known by residents as East River and West River.

    We are planning to publish East River in late 2027, and it will be an equal-sized companion piece to West River.

    With these new book projects to work on, most of my sanity has returned! They’ve been great fun to plan and execute, and in turn I believe these personal projects make my corporate work better

    ****************

    West River

    Clothbound hardcover

    12”x11”

    264 pages

    178 color and B&W photographs

    $50 cover price

    Available on my website at www.greglatza.com

    *********

    Greg Latza is a freelance photographer based in Sioux Falls, South Dakota. The majority of his work is for agricultural, industrial and energy clients, most notably Tractor Supply Company and Kubota.

    To see more of this project, click here

    Instagram

    Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

    Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

    As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

    Instagram





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  • A Real Wedding In Kenya :: Nairobi Creative Photographers Stories

    A Real Wedding In Kenya :: Nairobi Creative Photographers Stories


    A Real Wedding In Kenya :: Nairobi Creative Photographers Stories Florienta Garden Rosslyn Lonetree – Karura House Runda Nairobi

    Eileen And Brian’s Florienta Gardens And Karura House Wedding Celebration

     From the moment we met this sweet couple, we knew their wedding was going to be something special. The two of them were so in love and had such a positive outlook on life, that it was impossible not to get swept up in their happiness. Their wedding day was truly beautiful, full of warm smiles and heartfelt laughter. We are so grateful that we were able to be a part of it! We are absolutely thrilled to showcase here a few highlights from Eileen and Brian’s big day! A Real Wedding In Kenya.

      Band | Weavers Band
    Outdoors Garden Church Location| Florienta Gardens
    Nairobi Wedding Photographer | Antony Trivet Photography
    Assistant Photographer | Nashon Otieno Ariff Kuppah
    Bridesmaids Wedding Dresses Designer | Ellen Design Designer Helen Tolbert
    Photo-shoot Location| Karura House Runda
    Food | Ak Goko De Chef Of Delicious Cuisines Caterers
    Makeup Artist | Bayaa’stouch
    Hairstylist | Priscah The Hairstylist
    Tent and Decor | Ecoworld Events Management Company
    Mc | Mc Saada Fateh

    A Real Wedding In Kenya A Real Wedding In Kenya A Real Wedding In Kenya A Real Wedding In Kenya A Real Wedding In Kenya A Real Wedding In Kenya


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  • Hugues Oyarzabal, Pioneering Surf Photographer, Dies at 39

    Hugues Oyarzabal, Pioneering Surf Photographer, Dies at 39



    Hugues Oyarzabal, a surfing legend who pioneered photography from inside the barbell of the wave, died on February 21st. He was 39 years old. The New York Times reports that Oyarzabal took his own life after a lifelong battle with bipolar disorder.

    “His physical and psychological suffering took its toll,” his parents told The New York Times. “He has chosen to leave us, to rediscover the peace and serenity he has been unable to find over the last few years.”

    In an era before the ubiquity of GoPro and other “action” cameras, Oyarzabal led the innovative charge on bringing the viewer as close as possible to the action. As early as 2001, the French-born surfer captured images from inside the tubes of waves by strapping a mini-DV camcorder in a jury-rigged waterproof housing to the front of his surfboard.

    Other notable highlights from Oyarzabal’s career include becoming one of the first to take on the big, dangerous waves of Teahupo’o, Tahiti and Western Africa. The Times has a great profile honoring his life.

     





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  • This is Why DSLRs Makes Sense In The Mirrorless Era

    This is Why DSLRs Makes Sense In The Mirrorless Era


    Well over a decade ago, I wrote an article predicting the death of the DSLR. I got quite a lot of criticism for such an idiotic prediction, and yet, here we are today, with only one company, Pentax, still making DSLRs and even then to a fairly niche market. My article was about the fact that companies would stop making them, not that DSLRs would suddenly disappear, and that has proved to be true.

    The rise of mirrorless cameras was a juggernaut that, like the rise of digital, was unstoppable and inevitable. However, just because a technology is redundant doesn’t mean that it becomes irrelevant.

    The technology in DSLRs may not be as feature-packed as current mirrorless cameras, but the sensors were, in many cases, as good. In fact, some modern mirrorless cameras still share the same sensors as their older DSLR equivalents.

    Today, I want to examine why buying or owning a DSLR in the mirrorless era still makes sense.

    Sony mirrorless camera lying in grass
    Mirrorless cameras far outnumber DSLR sales these days. By FOX ^.ᆽ.^= ∫

    The Cost of DSLRs is Attractive

    Does it seem to you that the price of cameras has increased exponentially? I think that whilst the price of high-end professional cameras has not increased much from the DSLR days, there seems to be a dearth of cheaper, budget-friendly mirrorless cameras.

    Back in the DSLR days, there were excellent cameras such as the Nikon D5000 that could be bought for well under $1000, with a lens. There is very little in that price range today.

    However, if you are looking to get into photography or you are on a tight budget, there is now an incredible range of used DSLRs on the market. Not only that, many camera companies have had to update their lens mounts to enable newer technologies, and so the used lens market is equally as buoyant.

    For newer photographers looking to start learning without spending a king’s ransom, there are some amazing deals to be had. For $200-$300, you can get an 18-24mp pixel, well-specced DSLR body, and a little more will get you a decent lens to go with it.

    Advanced DSLR camera on tripod shooting landscape
    High end DSLRs can be had for less than the price of a budget mirrorless. By AS Photography

    For more advanced photographers who want something a bit higher grade, a few hundred dollars will get you into the Nikon D4 or Canon EOS 5D IV, both incredibly robust and capable cameras.

    There has never been a better time to invest in a DSLR, especially if money is a little tight.

    About Optical Viewfinders…

    I will be honest with you, I love the electronic viewfinder on my Sony a7Rv. However, even today, it is exceptional, with a very high MP count and low lag. There are many that lament the demise of the reflex optical viewfinder for good reason.

    They certainly had some major advantages, they were generally much brighter than EVs, did not suffer from lag, and some will say, gave you a connection to your subject – although personally I don’t subscribe to that. However, one of their biggest advantages is that they require little to no power, with the exception of the fairly limited exposure information.

    Man shooting with DSLR using the optical viewfinder
    There is still a lot to be said for an optical viewfinder. By Victor Ralda

    There are some disadvantages that we should mention. Whilst bright, it could be a struggle in low light to nail focus. Modern electronic viewfinders can boost the gain and allow you to see in much lower light, however, this is at the cost of extra lag. It’s also worth noting that not all DSLRs had great viewfinders. On more budget cameras, particularly APS-C, the viewfinder was often smaller, with less coverage and less brightness.

    With that said, there is still a lot to be said for a reflex viewfinder, especially given the cost of used DSLRs.

    Durability and Handling is Superior!

    As mentioned above, it is possible to buy a professional-level DSLR for a few hundred dollars these days. Whilst that might not be a good choice for a beginner, for experienced photographers who are using their cameras day in and day out, in all weather, it can make perfect sense.

    The reason for this is simple durability. All professional DSLR cameras are built like tanks, sturdy, metal bodies, often made from lightweight magnesium alloys and high-level weather sealing.

    A modern professional mirrorless camera will, of course, have all of this, but it will set you back $4000 plus for the body alone. As mentioned earlier a pro-level DSLR, even a late model, can cost less than $1000 and could easily last another 10 years if looked after. Even the mid-level DSLRs, such as the Nikon D800, were incredibly well built and came in even cheaper than the pro models.

    Another advantage, to some, of the DSLR is the handling. Many mirrorless cameras can feel quite small in the hand, whilst even mid-range DSLRs feel chunky and often have very nice, deep grips on them. If you have larger hands, you may well find a DSLR more suitable.

    Canon camera being held very low to the ground
    Handling is better for some with DSLRs By Mavio Silva on Pexels

    Battery Life is Better

    Remember that I said that the viewfinder did not require power? Will it’s a little more complex than that.

    Because the viewfinder is optical, the camera’s sensor does not need to stay on all the time the viewfinder is being used. This is one of the primary reasons that battery life is much better on DSLR cameras.

    Battery life on mirrorless cameras has improved and will continue to do so, but it is still a long way off matching an older DSLR.

    Like lenses, there are also plenty of used camera batteries on the market, as well as third party vendors, meaning you can power your camera for a lot cheaper as well as a lot longer.

    DSLR camera with SD card, battery and charger out of blue background
    Battery life still beats mirrorless. By Luis Quintero on Pexels

    Do You Need To Upgrade?

    In a similar vein to cost, there will be many photographers that are still shooting with their DSLRs. Social media and, to a certain extent, peer pressure can tempt people to part with cash they don’t necessarily have despite having a decent DSLR system already.

    If your camera is giving you great results and is well-maintained, why feel that pressure to get on the GAS treadmill? There are arguments that as DSLRs become less and less common, it will be harder to buy accessories for them, however, that time is a long, long way off. Look at the number of film cameras and lenses still available on the used market. Even if something fails on your DSLR, there is a good chance there will be plenty of spares and repair models available, and there are always plenty of camera technicians to repair them for you. Even in the worst case scenario, you will only need to replace like for like, all your lenses will still continue to be valid.

    The demise of the DSLR as a new camera has happened, and it is unlikely that there will be any renaissance. However, we had a good 20 years of the DSLR and there are literally millions of them available as used bargains. If you are looking to get into photography or perhaps get into more professional-level gear, yet are on a budget, a used DSLR system makes very sound financial and practical sense.





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  • Clemens Ascher – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Clemens Ascher

     

    “Teatro Ridicolo – A Farce in 28 Collages”

    The title already says a lot about the project.

    My initial basic idea was to stage a play as a photo and collage series.

    In terms of content the series is a funky journey through the topics of our times to the outer edges of our collective cultural memory.

    Mainly it is a homage to the theatre itself.

    However, it has no stringent plot. I try to create constellations and relations between figures, in each image, that are full of tension and contradiction but don’t make a concrete statement – the plot is meant to arise in the viewer’s mind.

    In response to recent developments, I embraced an analog approach. I’ve created stages like compositions with aquarelle paintings and populated them with illustrious figures related to each other through collage, like marionettes playing on a theatrical stage.

    I draw my inspirations from across art history and various cultural influences. From the theatre, painting, photography and collage art throughout the centuries.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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  • African Safari Wedding In Kenya :: Bush Wild Destinations Stories

    African Safari Wedding In Kenya :: Bush Wild Destinations Stories


    African Safari Wedding In Kenya :: Bush Wild Destinations Stories – Elewana Collection Elsa’s Kopje – Meru National Park Weddings

    All destination wedding photographers in Kenya know about The Elewana Collection Elsa’s Kopje. It’s a wild bush hotel inside Meru National Park surrounded by Nyambene Hills’ storied background. I have wanted to photograph at this venue for quite some time so you can imagine when Sara And Kyle reached out to us, I was elated to be able to travel to Meru to capture this amazing event for them.

     I can go on and on about how beautiful The Elewana Collection Elsa’s Kopje is. As a Nairobi City County Wedding Photographer for over 10 years, I have photographed at nearly every major venue in Nairobi and its environs. We simply don’t have many properties in Nairobi that are comparable from a photography perspective. While the architecture is beautiful, the beautiful architecture alone is not unique to this wild bush environs. What makes this property ideal for weddings and events from a photographer’s eye is the magical perfect circular sunrise light. The light in every corner of this venue was easy to work with.

    Sara and Kyle got married at Elewana Collection Elsa’s Kopje in Meru National Park. This was the first of a series of weddings we are photographing at the beautiful Elewana Collection Elsa’s Kopje over the next year. I loved the architecture and opulence of this wedding venue. The beginning of day started off in a wild bush chasing the magical sunrise. We photographed Sara’s bridal prep in her family room. This was my first trip to Meru since 2019 (we typically would go 3-4 times a year prior to the pandemic). Sara and Kyle placed a high value on photography, and I wanted to make sure that we captured this day in a monumental way for them both. We cannot wait to capture more of their family over the years to come! 

    Are you getting married at Elewana Collection Elsa’s Kopje? Get in touch with us here





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  • Introducing Nauticam’s Midrange Focus Optimizer (MFO-1)

    Introducing Nauticam’s Midrange Focus Optimizer (MFO-1)


    After rolling out a seemingly endless parade of unique and innovative optics—such as the Extended Macro Wide Lens (EMWL) and Fisheye Conversion Port (FCP-1)—Nauticam has introduced another water contact optic in a class of its own: the Midrange Focus Optimizer 1, or MFO-1. We got a sneak preview at last year’s DEMA Show, but what exactly does the MFO-1 do?

    Designed for use with a wide range of popular macro lenses—including the Canon RF 100mm f/2.8L Macro, Nikon Z MC 105mm f/2.8, Sony FE 90mm F2.8 Macro, and OM System/Olympus M.Zuiko 60mm f/2.8—the diopter performs several functions, according to Nauticam. First and foremost, by significantly extending the focus range of your macro lens, the MFO-1 provides more flexibility for capturing subjects at various distances. Nauticam says this increased focus range greatly reduces focus hunting, allowing your camera to lock on to subjects even in difficult conditions.

    Nauticam claims the second benefit is a higher-quality image, as the MFO-1 minimizes lens aberration, providing more-accurate color reproduction and increased clarity. Finally, you also get a magnification boost when using the MFO-1—though the amount depends on the lens you’re using. For instance, in combination with the Nikon Z MC 105mm f/2.8, you get about 1.1x magnification, but when paired with the Canon RF 100mm f/2.8L Macro, you get as much as 1.6x magnification.

    Like diopters such as the SMC-3, the MFO-1 features a standard 67mm thread and can be mounted to Nauticam flat ports via the M67 Spacer Ring for SMC/CMC (included) or using the M67 to Bayonet Mount Converter II and Bayonet Mount Adaptor for SMC/CMC (not included). As well as compatibility information, Nauticam’s MFO port chart (download) gives figures for working distance and maximum magnification.

    The Nauticam Midrange Focus Optimizer 1 (MFO-1) costs $550 and is available from retailers such as Backscatter.

     


    When purchasing underwater photography equipment like the products mentioned in this article, please support DPG by supporting our retail partner—Backscatter.com.


    PRODUCT INFORMATION

    Midrange Focus Optimizer 1 (MFO-1)

    Introducing our newest Water Contact Optic, the Midrange Focus Optimizer, or MFO-1. The MFO-1 is designed to elevate your macro shooting experience by eliminating any noticeable focus hunting while ensuring crisper, sharper and more vibrant images.

    Key Features:

    • Enhanced Image Quality: Say goodbye to the limitations of flat ports. The MFO-1 dramatically improves your image quality, providing more accurate color reproduction and increased clarity by minimizing lens aberration.

    • No Focus Hunting: The converter seamlessly adjusts the focus range of your lens, eliminating noticeable focus hunting and allowing for smooth, precise focusing even in challenging conditions.

    • Focus Range Conversion: For the Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED, the MFO-1 converts the focus range to an impressive 12.5cm – 114cm, giving you more flexibility to capture subjects at varying distances with ease. 

    • Increased Magnification: For close-up enthusiasts, the MFO-1 converter slightly increases magnification, allowing for incredible detail at extremely close ranges. With the Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED, you can achieve up to 1.2X magnification at MFD, and with the Canon RF 100mm f/2.8, you’ll get up to 1.6X magnification.


    Midrange Focus Optimizer 1 (MFO-1) Specifications













    Dimensions OD 70mm x H 26mm
    Weight in air 218g
    Buoyancy in water Negative 150g
    Magnification (*1) 1.2x
    Working distance (*1) 12.5cm – 114cm
    Body construction Hard-anodized aluminum alloy
    Lens construction 3 elements in 2 groups
    Lens coatings Anti-reflection Coating
    Mont thread diameter M67
    Depth rating 100m

    *1 Tested with Nikon AF-S VR Micro-NIKKOR 105mm f/2.8G IF-ED


    Included in the box

    • Front and rear rubber caps

    • Neoprene bag

    • M67 Spacer ring for SMC/CMC

    • Cleaning cloth





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  • Sony Possibly Spinning Off Sensor Unit

    Sony Possibly Spinning Off Sensor Unit


    You might recall Sony spinning off its camera unit some time back.

    black sony camera on black background
    Black Sony camera on black background. Photo by Alwin Thomas

    In a move intended to streamline the company’s operations, few could deny it was savvy from a strategy standpoint.

    Increasingly focused on its PlayStation and entertainment divisions, Sony has a myriad of high-tech divisions that are more than capable of standing on their own.

    Plus, the company stands to benefit from the value that would be unlocked in what some would speculate would be a $ USD 49 billion standalone firm. 

    But that’s not happening according to a Sony spokesperson who has put the kibosh on the idea in the media. 

    Naturally, we recognize the company for its camera sensors but it also provides a lot of the sensors found in smartphones, for example. 

    As PetaPixel writes, the move is speculated to be not only intended to unlock value but also to boost the division’s competitive capability in the marketplace. As you can imagine, semiconductors are a cutthroat segment and, while it was once wildly profitable, the Sony division has faced the same pressures that many of its competitors have in the industry – namely, shrinking margins and a crowded competitive landscape. 

    The thinking goes that, on its own, Sony’s semiconductor division would be able to harness its resources more effectively which could manifest in everything from trimming operations to honing in on relevant research and development. Essentially, this line of thought goes, the company might thrive better on its own because it is able to address its specific needs without worrying about larger Sony Group goals and aspirations, particularly as might be related to businesses outside of semiconductors. 

    Any thoughts you might have on Sony spinning off its sensor business are welcome in the comments.

    We have some more news for you at this link.





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  • Expanding Usage For A Non-Profit Healthcare Client – A Photo Editor


    By Andrew Souders, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Image Licensing service on the Consulting Services page of our website.

    Concept: Additional licensing for previously shot conference images, including a new set of selects
    Licensing:     Publicity and Collateral use of the original 25 images for an additional 3 years, and Publicity and Collateral use of 7 additional images for 5 years
    Photographer:     Corporate and Portraiture photographer
    Client:     U.S. non-profit healthcare organization
    Agency: Healthcare communications agency representing the client

    A photographer partnered with me to help navigate an image licensing expansion for a recent conference shoot. The client, a non-profit healthcare organization working through a major healthcare communications agency, wanted to expand usage rights for a set of images and license additional selects from the previously photographed event.

    Client Request

    The original license covered a batch of 25 images from the conference shoot for use on digital, social, conference, and internal platforms – terms that generally fall under what we define as Publicity and Collateral use. The client had previously agreed to $6,900 in creative/licensing fees for this usage, granted for a period of 2 years.

    As the client sought to extend the usage of these original images and license new selects from the shoot for a longer timeframe, we also identified an opportunity to improve clarity in the licensing terms. The original agreement did not include a definitions clause for the stated usage categories, and the terms digital, social, conference, and internal felt somewhat open to interpretation.

    To address this, we recommended that the photographer adopt clearer and more standardized usage definitions. We updated the language in the new agreement to reflect our recommended terms and included a Definitions section, helping both parties better understand and align on how the images could be used.

    The client specifically requested pricing for:

    • Extended Usage for the Original 25 Images: The client wanted to extend the current usage of the 25 images for an additional 3 years.
    • Unlimited Usage for the Original 25 Images: The client was also interested in pricing for unlimited, perpetual usage rights for the original 25 images.
    • New Selects: The client wanted to license additional selects from the conference shoot, requesting them for various usage periods: 2 years, 5 years, and unlimited use in perpetuity.

    Proposed Options for Original 25 Images

    Keeping the previously agreed-upon fees in mind, we wanted to propose a solution that expanded on the original licensing agreement to meet the client’s needs while ensuring proper compensation for the photographer. To navigate the negotiation, I worked closely with both the photographer and the agency client to craft a pricing structure that was fair and competitive. Here’s the expanded licensing structure we proposed:

    Extending Usage for Original 25 Images

    We proposed two options for extending the usage of the original 25 images:

    • Publicity and Collateral use for an additional 3 years: This extension would cover the same usage platforms (originally defined as digital, social, conference, and internal use) for an additional 3 years.
    • Additional Fees: $4,500 total.

    This fee was calculated as a fair percentage of the original licensing cost, considering the multi-year extension and the added value.

    • Unlimited use of up to 25 images in perpetuity: This option offered the client perpetual, unlimited use of the original 25 images.
    • Additional Fees: $10,500 total.

    Given that unlimited use provides value over an indefinite period, I suggested we propose a fee 2-5 times the original annual fee, offering a flat rate to ensure the photographer’s compensation for indefinite usage.

    Proposed Options for Additional Selects

    Pricing for Additional Selects from the Conference Shoot

    For the new selects, we offered the following usage options and fees:

    • Publicity and Collateral Use for 2 Years
    • Fee: $325 per image (plus any additional retouching).

    This price was based on the original per-image licensing cost, slightly increased to reflect the extended usage.

    • Publicity and Collateral Use for 5 Years
    • Fee: $650 per image (plus any additional retouching).

    We scaled the price for the 5-year usage based on a multiple of the 2-year option, maintaining a competitive yet fair fee.

    • Unlimited Use in Perpetuity
    • Fee: $1,200 per image (plus any additional retouching).

    The price for perpetual use was designed to reflect the value of indefinite usage rights, with a tiered discount offered for multiple images to make the offer more attractive to the client.

    Proposed Pricing for Additional Selects with Unlimited Use

    To accommodate the client’s interest in licensing additional images with unlimited usage, we proposed a discounted bundle for licensing 15 additional images with unlimited use in perpetuity. The proposed package rate was $12,750, or $850 per image. This offered a significant discount compared to the single image rate of $1,200 per image, encouraging the client to license more images at a reduced rate.

    The Outcome

    After the negotiations, the final terms and costs were agreed upon:

    • $4,500: Publicity and Collateral use of the original 25 images for an additional 3 years.
    • $4,550: Publicity and Collateral use of 7 additional images for 5 years, including basic color correction with delivery of the selects.

    Grand Total: $9,050 for the extended image usage duration and additional selects.

    The client was able to extend the original licensing agreement for the desired period while also licensing the new selects for an extended term. The photographer was fairly compensated for the additional usage and new images, while the client secured the expanded usage they needed.

    Takeaways

    Clear, well-defined pricing structures simplified the negotiations while ensuring the creative work was properly valued. By offering flexible licensing options such as time-limited extensions, perpetual use, and multi-image bundles, the photographer met the client’s needs without compromising on value. This transparent approach gave the client control over the decision-making process and allowed them to make informed choices within their budget, encouraged larger purchases, and fostered a fair, collaborative process to meet their needs. Ultimately, it strengthened the working relationship and demonstrated how thoughtful image license pricing can benefit both sides.

    Follow our Consultants @wonderful_at_work.





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  • Atlantis Dive Resorts Celebrates New Atlantis Infiniti Liveaboard with Special Discounts

    Atlantis Dive Resorts Celebrates New Atlantis Infiniti Liveaboard with Special Discounts


    Atlantis Dive Resorts Celebrates New Atlantis Infiniti Liveaboard with Special Discounts


    If you have even a passing interest in diving the Philippines, you will know of Dumaguete’s mind-blowing critters and Puerto Galera’s stunning coral diversity, and you’ll also know that Atlantis Dive Resorts has a home in each of those prime locations that will serve your every need as an underwater photographer. But what you may have missed is that Atlantis also gives you the option of venturing further afield via their liveaboard Atlantis Adventurer, including the best of the Visayas and Tubbataha regions.

    Now, with the acquisition of the Infiniti at the end of last year, Atlantis has greatly increased its offerings with the addition of a second liveaboard. Appropriately named Atlantis Infiniti, the 39-meter (128-foot) metal-hull vessel boasts 11 cabins with ensuite bathrooms, a spacious lounge and sun deck, and of course, a fully equipped camera room. (Our favorite part: The snack and drink bar, which is open all day, offers complimentary beer, wine and local rum!)

    To mark the occasion, Atlantis is offering some great deals on upcoming trips—20% or 30% discount on selected itineraries till the end of the year. Check out the press release below and head over to the Atlantis website for information about availability on the new Atlantis Infiniti.

     


    PRESS RELEASE

    Introducing Atlantis Infiniti

    We are excited to share fantastic news from the Philippines!

    Last October Atlantis Dive Resorts and Liveaboards completed the purchase of the Infiniti liveaboard.  

    At 39 meters long, the Infiniti is a metal hull, IACS (RINA) classed Liveaboard. Spacious and comfortable, the Infiniti is fully air conditioned with nicely appointed indoor areas, a large, fully equipped dive deck with personal diving stations, and a beautiful lounge area and sundeck on the upper deck. The Infiniti offers 11 spacious cabins, all with ensuite bathrooms. The Infiniti offers guests 4 dives a day, and when possible, a 5th dive as a night dive.

    Atlantis acquired the Infiniti Liveaboard late last year to increase our liveaboard offering for our guests. We are operating the existing charters until July when we will begin a two months drydock. Extensive upgrades will take place at that time including increasing the size of the dive operation, new chef’s kitchen, refreshments to the interior and exterior as well as mechanical and safety upgrades!

    The Infiniti offers three different itineraries, each is 7 nights: Tubbataha, departing from Puerto Princesa, and Visayas North and Visayas South, departing from Dumaguete. Visayas North takes divers to Malapascua, Southern Leyte and Bohol, while Visayas South takes divers to Cebu, Bohol and Negros.

    Atlantis has a resort in Dumaguete; you can easily combine the Infiniti with Atlantis Dumaguete with no extra transfers and not losing any dive days!

    Infiniti Celebration!

    • 20% Tubbataha June departures!

    • 30% off our standard rates for August 30th and September 6th departures!

    • All remaining Infiniti 2025 Visayas departures are confirmed, and 20% off!

    Availability through the end of 2026 is here.

     

    Sun deck

     

    Dive deck

     

    Camera room

     

    Premium Twin Deluxe cabin





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