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  • Patrick Fraser – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist: Patrick Fraser

    My friend Phoebe called me and said would I like to come and take pictures in Kenya.  She was co-guiding a group
    that would be exploring biodiversity in a stunning part of East Africa.  We would be based on a nature conservancy in the greater Serengeti surrounded by the cultural heritage of the Masai people.

    As I had never explored Kenya I jumped on a plane to Nairobi.

    While I was there, I took pictures which told the story of the group who were traveling which they could use for their personal use.
    I did however manage to capture a personal series of images which I thought would pair together well.  We often were with local Masai people and in the village, we would run into nomadic tribes who were passing through.

    Once I edited my series I mixed local people, landscape animals and some off the western travelers.  I saw similarities with us humans and the wild animals.  The costume of the tribal people was particularly vibrant against the greens of the Mara.

    Since returning I read the Peter Beard bio “Wild” which laid out his wild life and his love for Kenya.  I definitely would like to return there, hopefully with my family sometime as the land and the animals are truly unforgettable.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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  • Business Owner Portraits For A Beverage Brand – A Photo Editor


    By Craig Oppenheimer, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

    Concept: Portraits of business owners, and images of them interacting with products at a manufacturing facility
    Licensing: Unlimited use of up to 30 images for five years from first use
    Photographer: Portraiture specialist
    Client: Beverage brand

    Summary

    I recently helped a portrait photographer create an estimate and negotiate a project for a beverage brand. The client was launching a new product within a larger portfolio of beverage companies and wanted to capture portraits of business owners interacting with their products at a manufacturing facility. The images would help tell the story of the product’s origins and the people behind it.

    The shoot took place over a single day and focused on five main setups with variations on the same themes. The photographer and crew worked to capture 30 final images. Although the client initially requested unlimited use across all media, based on the creative brief and our discussions, the images were primarily intended for use on their website and social media. While they were not willing to restrict media use, we did convince them to limit the duration of use to five years.

    Fees

    Traditionally, photographers in this market have undervalued usage, and local clients, such as this one, were accustomed to more conservative rates compared to other major markets. I priced each of the five main setups at $1,500, totaling $7,500, and added a creative fee of $2,500, bringing the total fee to $10,000.

    Crew

    We kept the crew lean, including a first assistant for both the scout and shoot days and a Digitech for the shoot day, all at rates appropriate for this market.

    Styling

    After a call with the agency, they asked that we include light prop styling in our bid, with a dictated prop budget of $750. We factored in a prop stylist for both prep and return time, in addition to the shoot day, and detailed the prop budget as instructed, while noting that the final amount would depend on the creative direction. We also added a hair and makeup stylist and noted in the “client provisions” section at the top of the estimate that the client would be handling their own wardrobe.

    Equipment

    We allocated $1,000 for the rental of the photographer’s own gear as part of the production.

    Misc.

    We allocated $750 to cover mileage, parking, meals, and any other unforeseen expenses on the shoot day.

    Post-Production

    We allocated a few hundred dollars for the photographer’s time to create a web gallery for the client and set a rate of $100 per image for retouching, allowing up to one hour per image for each of the 30 images they would select.

    Feedback

    The estimate was received well, but they asked if we’d be willing to reconsider the time limitation and grant perpetual usage. I suggested that we at least double the photographer’s fee, but we ultimately included an extra $5,000, bringing the total creative/licensing fee to $15,000. While I would have preferred a higher fee, I think the shelf life of these images would likely have been around three years.

    Results

    The photographer was awarded the project.

    Follow our Consultants @wonderful_at_work.





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  • Janelle Jones – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Janelle Jones

    This personal project grew out of a desire to inject energy into my work, creatively and visually, and to explore the human form. I’ve focused on still life for most of my career and part of my interest in that is due to how careful and considered still life photography can be. It took me a long time to learn the technical skills of still life photography, but a longer time to figure out how a “Janelle Jones” still life photo should look, and once I did, I didn’t want to get stuck there. I wanted to push myself to be less cautious and to figure out how I could photograph new, less predictable subjects while keeping my own distinct visual sensibility.

    I had also been wanting to photograph my sister, Lindsey Jones, a talented modern dancer who also lives in New York City. Watching a professional dancer like Lindsey at work, particularly in rehearsal or before the movement is polished and perfect, can be a truly revelatory moment about beauty and caliber of the human body. Dancers practice to be able to control their bodies’ most minute muscle movements. Lindsey’s movement is particularly impactful because of her long limbs and acute awareness of shape and space.

    She’s also very energetic. So a collaboration between us seemed like the perfect way to inject energy into my work, and challenge myself on how to light and represent the human body and movement.

    Lindsey and I also share a visual sensibility, and we have both long loved the work of Norman McLaren, a Scottish Canadian animator whose short animations are bold, colorful, and often hypnotically repetitive. McLaren’s Canon (1964) and Pas de Deux (1968) are both studies in motion and play on manipulation of time and space. Those two animation pieces inspired the decision to use in-camera multiple exposure and motion blur to play with how we translated dance, a medium dependent on time and space, into a single-frame photograph. Lindsey’s clothing in the photographs was also influenced by the eye-popping colors of McLaren’s works.

    This project was a true experiment and collaboration between photographer and subject. It’s an exploration I hope to continue finding fresh ways to challenge myself, collaborating with other artists, and bringing new ideas into my work while staying rooted in the precision and intentionality that have always defined my photography.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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  • Lucas Foglia – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist: Lucas Foglia

    Recently featured on NPR The Picture Show

    Constant Bloom follows Painted Lady butterflies on the longest butterfly migration ever discovered, spanning Europe, Africa, and the Middle East. My photographs trace both the path of the butterflies and the people they encounter, offering an allegory for our delicate, interconnected, and resilient world.

       

    To see more of this project, click here

    Order Constant Bloom book

    Exhibitions here

    Instagram

    Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

    Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

    As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

    Instagram





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  • San Franciso Chronicle – A Photo Editor


    Heidi: Being based near Yosemite National Park for over two decades, how did the Rim Fire change your perspective on today’s wildfires?
    Tracy: This was my first intimate experience with wildfire, as a photojournalist and as someone directly impacted by the fire. Our neighborhood was asked to evacuate, but I returned home each night to a smoky home, where I watched from my kitchen window as flames encroached into our community. I observed national and international media materialize into and out of our rural, gateway community, bringing with them certain ideas and prejudices, many of whom had almost no experience in a wildfire landscape. I witnessed fear and uncertainty in the region, especially in the early stages, which brought about a lot of mis- and dis-information. I listened to many Monday morning quarterbacks. With each new large fire, I cringe when I see similar behaviors. Here’s what I learned to be true – the firefighting personnel (firefighters, dozer drivers, sawyers, air attack, water tenders, incident commanders, etc.) – all share the common goal of wanting to protect people and property. All of this informs the work I generate with each new fire. At the time, the fire was the third largest in the state: it burned 400+ square miles. Given what the state has experienced since then, it now seems almost quaint.

    How did the Public Information Officers impact your understanding of how to safely document fires?

    I owe the Rim Fire PIOs a world of gratitude. I spent many days on the fire line with them, often 1-1, and they gave me the tools to walk confidently, knowledgeably into a wildfire. They also taught me about chain of command, and most importantly, they encouraged me to take the US Forest Service Basic 32 (it’s now called Basic 40). The following spring, I took the course, training with folks who went on to become firefighters. The course gave me an understanding of how fire burns in different conditions, as well as what it’s like to be on the ground as a firefighter. All of it, the PIOs, the courses – informed the work I create and how I create.

    In your mind, how has social media impacted the natural wonder of the Firefall, if at all?

    Having lived near an entrance to Yosemite for more than two decades, I can say that yes, social media has brought a lot of attention to Firefall. There are now required reservations to enter on weekends during the event, whereas it was a beautiful, quiet, peaceful, reflective, somewhat non-event in the pre-social media obsession days.

    Once the American flag unfurled from the top of El Cap, how did the crowd react to the protest during Firefall?

    There wasn’t any one big unfurling moment, so there wasn’t a collective gasp or anything from the crowd. There were mixed reactions on the ground as the flag became more visible. I heard a lot of different chatter as I moved around those gathered to watch Firefall:

    “Is that a Puerto Rican flag? Do they realize the flag is upside down? Are those trump supporters up there? Oh, I wonder if this is a protest? If this is a protest in support of The Park, then I am all for it. I don’t appreciate it – no hand of man. I don’t think it should be there.”

    People mentioned that they would crop the flag out of the photo if it was still there during Firefall.

    Did you understand this as a historical moment considering the threats to our public lands and those who care for them? 

    I didn’t understand the historical magnitude at the time, as I was focused on creating imagery and meeting deadline. With a bit of space between now and then – I absolutely understand how the act, and the imagery, ignited awareness and action. I believe the real discussions, the emotion, the action, the new acts of resistance – began once the San Francisco Chronicle (and eventually others) published photos of the flag in distress.

    Did other news agencies inquire about using this photo?

    Many. I did license the image to a few other agencies – as time has allowed. I’m a one-person operation, and I have been working out of the area on other assignments since the event.

    Have you navigated usage and copyright infringement before?

    I have had to go to battle to protect one of my registered copyrighted images. Several years ago, I noticed one of my images on a billboard while driving to an assignment. I knew exactly who I had created the image for, and we had a very clear-cut photo agreement that did not involve using my work for a billboard. My first call was to the National Press Photographers Association’s (NPPA) legal counsel. I am a member, and it is another invaluable organization for photographers. They connected me with a copyright attorney, and I took on the fight with her minimal, and sage, counsel. I couldn’t afford expensive legal bills-hence minimal counsel. It was wickedly stressful and enormously empowering – and I won. Photographers – register your work with the U.S. Copyright office!

    How has being part of Women Photograph supported your career thus far?

    Women Photograph’s mission is to shift the makeup of the photojournalism community and ensure that the industry’s chief storytellers are as diverse as the communities they hope to represent. The private database includes more than 1,400 independent documentary photographers based in 100+ countries. WP consistently promotes members’ work, directs members to grant and learning opportunities, and it was a lifeline during the pandemic. It’s a safe space for members to ask questions, vent, share knowledge, support and encourage one another. It’s an invaluable organization that has created, and continues to create, opportunities and awareness. If I may say, this is a non-profit organization, please consider a donation.





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  • Alastair Johnstone-Hack – A Photo Editor


    A school playground in the neighbourhood of the Belchatów coal-fired power plant. Kleszczow, Poland.  November 14th 2023.

    Heidi: Archival and historical records play an important visual role in the future of accountability – who did what, when, and with what impact? What type of photography are you looking for to support these themes?
    Alastair: Absolutely, and photography can bring this kind of accountability to life in ways that words and data can’t. At Climate Visuals we are predominantly working with photojournalistic imagery, prioritising photography that tells real stories and engages, educates and informs audiences. 

    In the most obvious sense, photography can powerfully highlight what is going on, raising awareness and driving public concern. This could be in an immediate, more news focused context, or over a longer period of time. With the latter, the value really comes through in the power of images to show a change over time, to make clear what has happened, changed, been lost or damaged. Some of these changes may be visibly dramatic and obvious, but they could also be more discreet, happening at a scale or pace not immediately visible day to day. In both instances, photography can be a powerful tool in recording and archiving, and in highlighting and proving a reality. 

    To maximize this potential for engaging audiences we are often looking for images that distill wider issues into tangible, relatable human-focused stories – what was the effect on a community? How did that community adapt to the changes? We’re also looking for images that go beyond overly familiar visual stereotypes and tell stories in new, compelling ways. We are now all familiar with images of polar bears clinging to melting ice, forest fires sweeping across hillsides, and smokestacks pumping out pollution into the air – and there’s no doubt that these photographs have powerfully contributed to the public image of climate change. But it is our responsibility as photographers and picture editors to build on this and seek new ways of telling these stories and to continue to develop how we visualize these issues. Think about how complex, intersecting issues can be distilled into tangible stories, how your audience might approach an issue and what kind of imagery they are likely to respond to. 

    Photography has the potential to fulfill an evidentiary role and then go further, going beyond literal illustration to demonstrating to an audience why something matters. We are looking for photography that can do this – telling the stories of what is happening and then providing a compelling narrative for the viewer to engage with. 

    Abandoned homes along the only road traversing Isle de Jean Charles. Home to the Band of Biloxi-Chitimacha-Choctaw Indians that have inhabited this narrow island since the 1830s. Located in the Terrebonne Parish, LA, the island and its residents have been in direct threat from hurricanes and sea level rise, which has led to a controversial resettlement project for the community. The increased and consistent threat of climate related events for the island has resulted in a majority of residents moving away, with only 5 families remaining on the island. February 8, 2020. Photo credit: Juan Diego Reyes / Climate Visuals

    Proof of degradation, before and after comparisons and human rights angles come to mind, what else?
    All of those themes are very important. I’d add highlighting the impacts of climatic changes both locally and globally, the inequality of how impacts are felt, and foregrounding any systemic issues at the heart of a story.

    I’d also say that connecting all of these angles into a compelling narrative is an essential role for photography. From an editorial perspective, photography presents a powerful opportunity to knit all of these elements together, again coming back to the idea of helping audiences to engage with what is going on, why a story matters, why they should stop scrolling and engage in more detail, and why this subject deserves their concern. In distilling complex issues into tangible stories, photography can play a vital role in taking climate storytelling out of the abstract, humanising technical details and building a compelling, relatable sense of why stories matter. 

    What examples came across your desk recently that felt powerful to you?
    We recently worked on a project looking at the effects of air pollution on communities in Indonesia, Poland, South Africa and the UK. In South Africa, photographer Gulshan Khan made some great work with communities in the Highveld region, showing the serious health effects of air pollution in the area. These effects were part of the so-called Deadly Air Case, where the poor air quality over the Highveld Priority Area was deemed a breach of residents’ section 24(a) constitutional right to an environment that is not harmful to their health and well-being. These photographs, combining striking portraits of affected individuals with documentary images of daily life and compelling general views really tell the story of the effects on the local community.

    Maria Nkosi* demonstrates how she uses a few times a week for her asthma at her home which is a street away from a mine in Clever, Witbank, Emalahleni, South Africa, on November 28, 2023. In 2021 the High Court in Pretoria confirmed a judgement in what was called the Deadly Air Case, that the poor air quality over the Highveld Priority Area is a breach of residents’ section 24(a) constitutional right to an environment that is not harmful to their health and well-being.  *not her real name. Photo credit: Gulshan Khan/Climate Visuals

    Samuel Nkosi* walks through a plot of land next to a mine where he farms vegetables which he donates to the church in Witbank, Emalahleni, South Africa, on November 28, 2023. *not his real name. Photo credit: Gulshan Khan/Climate Visuals

    A map of the Vosman area drawn by founder Vusi Mabaso hangs on the wall of the offices of Vukani Evironmental Movement (VEM) discuss the issue of informal miners called Zama-Zamas at their offices in Witbank, Emalahleni on November 28, 2023. VEM is a non profit organisation that was established in 2016, focused on environmental justice issues like Air Pollution, Climate Change and Energy, Water and Sanitation. Photo credit: Gulshan Khan / Climate Visuals

    Similarly, in Indonesia, photographer Aji Styawan photographed taxi driver Istu Prayogi in Jakarta who was part of a group of residents of the city who filed a lawsuit relating to air pollution problems. In portraits and reportage of daily life, these images help to ground an expansive problem in real world, relatable stories.

    Istu Prayogi (58) working as an online taxi driver, looking for passengers amid the traffic in Jakarta, Indonesia, on November 16, 2023. Every morning he coughs and spits out ripples of thick blood, affected by the air pollution. In 2016, Istu was diagnosed with respiratory problems, referred to as Acute Respiratory Infections (ARI). In August 2019, Prayogi as part of a group of 31 residents who are members of IBUKOTA (Capital) Coalition filed a citizen lawsuit to the Central Jakarta district court related to air pollution problems. They sued the President of Indonesia, the Minister of Health, the Minister of Transportation, Minister of Environment and Forestry, Governor of Jakarta Capital Special Region, West Java and Banten Province. One of their demands is regarding improving regulations for handling air pollution in Jakarta and its surroundings. Photo credit: Aji Styawan/Climate Visuals

    Away from our work, I thought that Chris Donovan’s photography of St. John, New Brunswick, recently featured in the New York Times, was a standout example of the power of deeply reported visual storytelling to communicate complex, intersecting stories to an audience and I was really pleased to see the work given the space to tell the story in this way. 

    Ewa Pisarzowska worked for over 25 years in the coal mines and salt extraction industry in Rybnik. She lost work during the pandemic and so did her partner, they soon could no longer afford to rent an apartment and for a few months lived at their friend’s place. Recently they rented a studio apartment with central heating, but without furniture. They struggle to pay for food or electricity. Ewa sometimes helps at the “Wspolny Stol” center, she looks for food, still edible but not for sale, in dustbins near big grocery stores. To save money on electricity and still know what is happening in the world she often uses TV as the only source of light in the house.  Rybnik, Silesia, Poland. December 14 2024. Photo credit: Kasia Strek / Climate Visuals

    While photography could be a game-changer for climate litigation, there are real, structural, and even ethical barriers that prevent the kind of visual storytelling and documentation that would truly support justice-centered climate work. What do you see as the biggest barriers?
    Firstly, time and money. Much of what Climate Visuals advocates for has detailed, in-depth, photographic storytelling at its heart, which as we all know is often expensive and time consuming to produce and all too often out of reach for many. Relatedly – display space. This kind of photojournalism needs to be afforded the space on publication to get into the detail and hold a narrative structure. Whilst there are outlets publishing fantastic, long-form and in-depth, visual reporting, the opportunities for this are only ever decreasing, whilst all the while the dominance of single-image distribution via social media grows. This is a challenging environment for the kind of imagery our evidence tells us audiences want to see. 

    Interlinked with these three challenges is the appetite for a less literal, limited and illustrative role for photography in the coverage of climate change. As above, much of what our evidence base encourages becomes more possible when photography’s role in storytelling is not restricted to place-holder, generic images at the top of web articles and in social media thumbnails. Whilst digital platforms provide near limitless opportunities for complex and in depth visual storytelling formats, all too often comprehensive reporting is accompanied by generic, familiar imagery and the potential for compelling and engaging photography is missed. 

    As a photography industry we need to continue to push for the expanded role that I’m sure we all believe images should fulfill. We need to seek evidence and rationale for this expanded role to build that justification – be it research evidence like at Climate Visuals, or case studies of high performing exemplary content through audience metrics. It is with these kinds of insights that you can build a case and achieve the necessary buy-in. 

    Beyond those structural barriers, I would highlight a couple of other key issues, firstly the safety of participants. This must be at the heart of any considerations about visual coverage of climate litigation and include the full spectrum of potential image uses into the future. Appearing in imagery and being linked to litigation could bring with it significant personal and community risks for participants. Truly informed consent and frank, detailed and empathetic conversations including all available information with any potential participants is essential. Added to this is the ethics of using individual stories to represent wider, more systemic issues. This needs to be carefully considered on a case by case basis, and individuals and their stories need to be appropriately protected, for example with clear limitations on how, where and when imagery can be used. Ensuring that a diverse range of perspectives contributes to the visual coverage is also key. As commissioners and photographers we must collaborate with communities in telling their stories, seek to work with photographers connected to the stories, locations and contexts they are photographing and prioritise expanding the diversity of perspectives seen by audiences. Only by doing this can the full potential for engaging, empathetic and ethical, justice-centered climate visual storytelling be realised. 

    Visual evidence-based imagery can serve as critical documentation in legal cases – how are you verifying these images are not manipulated?
    Climate Visuals works to, and promotes, photojournalism industry best practice with regards to image manipulation. With commissioned work we are collaborating with trusted photographers who know, understand and actively represent the values and ethics that underpin our work. With submitted images we work with a set of submission guidelines that include standards for manipulation as well as ethical best practice. In addition to these safeguards we carry out verification checks on imagery through a mix of processes including OSINT analysis of content, scenes and locations, fact checking of details and caption information, and working with trusted local partners to confirm image and story details. 

    We also prioritise accompanying images with detailed caption information and encourage its inclusion when images are used to ensure that further detail, context and nuance accompany the images.

    The solar park located outside the village of Feldheim, Germany on February 21, 2023. The park produces  enough energy to meet the yearly electricity demands of approximately 600 households consisting of four individuals each. Feldheim is the first village in Germany to be completely self-sufficient in energy. With the help of wind energy, photovoltaics, biogas, biomass, a regulating power plant and a local heating network, the village covers its own needs. The large amounts of surplus energy generated in the process are fed into the public grid. Photo credit: Ingmar Björn Nolting / Climate Visuals

    What role do you see photography playing within political activism to support the themes of climate change and justice?
    Photography can play an important role in helping audiences understand and relate to complex issues. From performing an evidentiary role, recording and highlighting what is happening around our planet, to driving public concern and opinion, there’s a long history of photography playing a powerful role in the issues of climate change and justice. In our ever increasingly image-saturated world I still believe that photography has an essential role to play here, but I do think that the way in which it can play this has changed. I believe that the potential for single photojournalistic images to take on ‘iconic’ status and go on to represent whole issues is now greatly reduced, the volume of new imagery being produced and consumed, and the speed of its consumption, is just too great. Instead, photography’s power as a tool for in-depth, empathetic storytelling, across different platforms and use contexts, should be prioritised. In a highly competitive visual environment, compelling visual reporting presents an opportunity to capture audiences’ attention, inform and build understanding, concern and empathy. To do this however, photography’s role in telling stories of climate change and justice needs not to be restricted to pure illustration, but instead to have the scope and freedom to tell these stories in depth, from a diverse range of perspectives, and with adequate space on publication. Only then can photography fulfil its full potential to humanise complex issues and build empathy, ground stories in a reality that audiences can relate to, and build a weight of evidence behind concerns. 

    I also think photography can play an important role in helping audiences to visualise a future. It can show how a situation could be improved, how a community elsewhere came together and solved a similar problem, and what opportunities could come were a cause to be fought. Photojournalism’s role in telling constructive stories shouldn’t be overlooked – we know from our research that images of climate change impacts are very emotionally powerful, but they can also overwhelm audiences. One way to combat this is to pair them with images highlighting tangible, relatable actions that audiences can take, or visual reporting that shines the light on ‘what happened next’ – it’s vitally important to record and show the devastating impacts of climate change, but don’t stop there, seek ways to demonstrate future potential through imagery too.

    Firefighters are surrounded by a scorched landscape as they continue to work to tackle a large moorland wildfire in the Goyt Valley, near Buxton in the Peak District. Derbyshire, England. 3rd May 2025. The blaze caused extensive damage to vegetation in the area. Credit: Alastair Johnstone-Hack / Climate Visuals 

    Rachel cycles her children to school on a cargo bike, through busy traffic, in Didsbury, Manchester, UK. 2nd February 2024. Photo credit: Mary Turner / Climate Visuals

    How did you get involved in Climate Visuals and what are your core themes?
    I came to Climate Visuals from my previous role as Deputy News Picture Editor of The Times and The Sunday Times newspapers in London. Before that I was an agency news photographer in south west England. I have long been a keen follower of the work Climate Visuals was doing to combine research insight with practical, usable guidance and resources, and jumped at the chance to get involved. 

    At the heart of what we do is our evidence base – this underpins our guidance and the resources that we provide users. It is founded in an original piece of research looking at audience responses to different climate images and led to our 7 Climate Visuals Principles. Since then, we have continued to expand our understanding through further projects, including ones focussed on photographing the ocean and climate link, diversity in images of England’s green and natural spaces, best visual practice for working with those with, or who are from, Indigenous and forest communities of Central and South America, and guidance for photographing extreme heat.
    Alongside our guidance resources we run an image library which contains thousands of images that exemplify our findings. Many of these are available through licences that allow for free non-profit, editorial and educational use – making compelling and engaging images of climate change available for those who often find them out of reach. You can browse the library here.

    If a photographer wanted to submit images, are you centered around specific themes?
    I’m always interested to hear from photographers and see any work people think we might be interested in. Our thematic focus depends on the specific projects that we are working on, but broadly I’m always excited to see images and stories that fulfil our guiding principles/evidence and tell new, compelling environment and climate stories. Whilst we aren’t always able to accept submissions, I am always seeking to expand our network and awareness of photographers working on climate and environment stories in case the opportunity arises for collaboration.  

    How does the funding work and is there any assignments, or is this all submission based?
    It depends on the project we’re working on – we work with a mix of commissioned assignments, such as with this project on air pollution, and submissions such as with our Ocean Visuals and Visualising Climate Change initiatives. For updates on what we are currently working on you can follow us on social media @climatevisuals.





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  • Food Images For A High-Profile Cross-Promotion – A Photo Editor


    By Bryan Sheffield, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

    Concept: 1 day of Food/Drink, Still Life/Product Photography
    Licensing: Perpetual Exclusive use of 10 images for two parties and Web Collateral use of 10 images for five years for a third party
    Photographer: Food/Drink and Still Life specialist
    Clients: Global Financial Services Brand and Restaurant Group

    Summary

    I recently helped an East Coast photographer create an estimate and negotiate a project for a prominent financial services company. The client was partnering with a well-known restaurant group on a cross-promotion. The client’s creative brief called for “carefully curated overhead and detail shots of plated food and drink, paired with the financial company’s branded items.”

    The shoot was scheduled to take place on a single shoot day at the restaurant group’s test kitchen, conveniently located in the same city as the photographer. The original shot list included multiple food and drink setups, and the photographer planned to create two sets with different lighting styles, moving between them throughout the day. The client would provide the food, food styling, props, hair stylist, makeup, wardrobe, and wardrobe stylist.

    The deliverables specified 10 final images. The client requested exclusive, perpetual, unlimited use of the images to promote their services across various platforms. The intended use included web ads, OOH placement in three East Coast cities, and large-scale wall ads in several airports. Additionally, the client wanted the company supplying the plates and glasses to be able to use the images on their social media for 5 years.

    Fees

    We allocated $23,500 for combined Creative/Licensing Fees. Based on the scope of work and the client’s intended use, we felt that a $2,500 Creative Fee and $21,000 for licensing the 10 images was appropriate, though likely at the higher end of the client’s expectations. We also offered the option to license additional images for $2,500 each, including up to two hours of retouching.

    For the five-year web collateral license for the plate and glassware company, we budgeted $1,750 for the 10 images. We knew that charging $175 per image was pretty low, but the photographer wanted to extend this courtesy to the client. It was important for the photographer to impress the tableware company and work to build a good relationship for the future. Additionally, the photographer did not charge separately for their tech scout day and simply bundled it into their Creative Fee.

    Crew

    We included a first assistant at $650/day and a Digitech at $900/day. These rates were consistent with rates in this city and aligned with what the photographer had previously paid their crew.

    Equipment

    We allocated $2,200 for camera, lenses, lighting, and grip rentals. The photographer planned to use their own cameras, lenses, and lights while renting additional specialty modifiers, grip equipment, and a few surfaces they had in mind for the project. We also included $700 for the Digitech workstation and $320 for a couple of hard drives.

    Misc

    Although there are times when we bill separately for liability and worker’s comp insurance, in this instance, we chose to bundle that cost into the Creative/Licensing fees (though we kept the line item to show the client that coverage was being provided).

    Post-Production

    We budgeted $500 for the photographer to perform a first-round edit with basic color & contrast curves and $3,000 for retouching the 10 images, including up to 2 hours per image. The photographer would handle the retouching themselves.

    Results

    We heard back from the client the same day, saying that the estimate was accepted and they wanted to move forward. We scheduled a creative call for the following day. During the call, the client requested an updated estimate for 16 final images. While the shot list remained the same, they wanted a few additional images from some of the scenes. We knew the “hero” images hadn’t changed — they simply wanted more variations and angles from each scene to use as support imagery. We took this into account and submitted a revised estimate. The only adjustments we made were to the Fees and Post-Production sections, outlined below.

    Fees

    We allocated $32,000 for combined Creative/Licensing Fees, considering that these were not new scenes but additional support images around the hero shots. The increase of $8,500 for the six additional images felt fair to both me and the photographer. We also updated the five-year web collateral license for the plate and glassware company to include the six extra images at the previously established per-image rate.

    Post-Production

    We updated the retouching fees to $4,800 to cover the six additional images.

    Update

    The client reached out to let us know they still wanted to move forward, but the new total exceeded their project budget. They requested that we bring it closer to $35,000. They also wanted us to reduce the third-party plates and glassware company’s use to two years and limit it to five images. Since the adjustments would only involve the fees, I suggested to the client that we could reduce the costs if we could lower the use duration to three years and remove the exclusivity. The client didn’t confirm whether this was possible but asked to see an updated estimate. This third estimate included adjustments to the licensing description, Licensing Options, and Fees sections, while all other line items remained unchanged.

    Fees

    We allocated $23,500 for combined Creative/Licensing Fees, which would cover unlimited use of up to 16 images for three years, and removed the previous exclusivity provision. We updated the web collateral license for the plate and glassware company to $625 to cover two years and up to five images.

    Results

    The client accepted the estimate, and the project took place a few days later. The photographer called me that night, saying, “It was awesome, man. Everyone was great and appreciative.” After the shoot, the client expressed their gratitude, saying, “Thank you for an incredibly fun partnership on the shoot earlier this week. It was a pleasure to collaborate with you and the team as we begin to bring this experience to life!”

    Shortly after, the client submitted an image order nearly three times larger than what was included in the original estimate. We reminded them that the additional fees would be $1,600 per image, as outlined in the estimate. In response, the client reduced their order to 16 images. Although this was a bit disappointing for the photographer, they were still very pleased with the outcome. The final retouched images turned out beautifully and the client launched their campaign in December 2024 ahead of holiday season travel.

    Follow our Consultants @wonderful_at_work.





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  • Beth Galton – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Beth Galton

    Covid Diary

    Like everyone, I struggled with the magnitude of the pandemic; how it insidiously spread and wreaked havoc everywhere it went. In March of 2020, as the virus swept around the globe, my world in NYC became my apartment. I knew that in order to keep safe I wouldn’t be able to access my studio, so I brought my camera home and constructed a small set next to a window.

    My days began with looking at the NY Times and Washington Post online, hoping to find a glimmer of positivity. What I found were the maps, charts, and headlines, tracking Covid-19’s spread. Obsessed, I screen grabbed and printed them out to see how the disease had multiplied and moved, soon realizing that each of these little visual changes affected millions of people. The graphics were highly analytical, devoid of the emotional toll of those affected. It felt necessary to use them in my photographs, to help me process this devastating experience. ⁠

    Eventually, images of the vast number of people who had died began to appear in the news. Grids of people’s faces filled the screen; most having passed alone without family or friends beside them. As the virus moved through the US, many of our political leaders refused to acknowledge the dangers that it posed creating devastation and death. The incredible loss and the politics of this period were incorporated into these photographs.

    ⁠This series began in March 2020 when NYC was the epicenter of the pandemic. It is a reflection of my emotions and thoughts through those dizzying 18 months. By photographing the recorded data,combined with botanicals, my intent is to speak to the humanity of those affected by this epidemic.Motion in the images was utilized to help convey the chaos and apprehensions we were all experiencing. Once assembled, I now see that these images have created a visual diary of this period, the politics of the time, and the way it has affected our everyday lives.

    To see more of this project, click here

    To purchase the book, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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  • The Daily Edit – Florian Schulz and the vital role photography has in shaping public awareness and influencing policy – A Photo Editor


    Photographer, Filmmaker, and Conservationist: Florian Schulz

    Heidi: We are a culture distracted by screen and cell service – is your photography and film work partially an act of resistance?
    Floiran: As a photographer and filmmaker, I often find myself at the intersection of creativity and technology. While social media platforms like Facebook and Instagram are undeniably powerful tools for sharing work and connecting with others, I have a complex relationship with them. On one hand, they provide valuable insights into the work of colleagues and friends, as well as access to news and thought-provoking statements. However, I also see them as significant sources of misinformation, where quantity often trumps quality, and the loudest voices can overshadow meaningful content.

    In my personal life, my wife and I have made a conscious decision to limit screen time for our children. Our 9- and 13-year-olds do not have cell phones, and screens are not used for entertainment. (We do watch nature documentaries on the TV) This choice has allowed them to develop remarkable creativity and a keen awareness of the world around them. They observe how excessive screen time affects their peers, and it’s heartening to see them thrive without the constant distraction of digital media.

    In this sense, my photography and filmmaking can be seen as acts of resistance against the prevailing culture of distraction. By focusing on creating meaningful, high-quality content that encourages reflection and engagement, I aim to counterbalance the fast-paced, often superficial nature of social media. My work is about capturing moments that inspire, provoke thought, and foster connection on a deeper level.

    Moreover, the process of creating art without the constant influence of social media allows me to tap into my own creative potential more authentically. It enables me to explore themes and ideas that might not fit into the algorithm-driven narratives that dominate online platforms. This approach not only enriches my work but also contributes to a broader cultural dialogue that values substance over spectacle.

    Ultimately, my goal is to inspire others to step back from the screens and engage with the world around them. By doing so, I hope to contribute to a shift in how we consume and interact with media, one that prioritizes depth, creativity, and genuine connection.

    Nature is wild and she works on her terms – how has this lack of control informed your creative work and life?

    Yes, nature is wild and unpredictable. That is exactly what I love about my work! This career that I have chosen is not such much of a simple job, work, a career, – it is rather the inevitable path I had to walk because of my passion for wild places, the adventure that comes with it and the desire to be in the presence of wild creatures. To do my work well, I need to be out in the wild for extended periods of times. This has always been my goal and accordingly I have chosen projects that allowed me to do this. What is beautiful about it is that one has to let go of control and especially when documenting wildlife I have to give in to a more organic approach. Sometimes when I am waiting for hours for an animal to appear or a certain behavior to show this work has a meditative element. I have to be here and now in the present. The sounds, sights, smells – the wind and weather conditions. All of it is important to take in or to capture in a series of photographs to document an ecosystem with its wildlife. I love the idea that moments and images have to “come to you”. The animals have to present themselves, that is when the good images get taken. After doing this for so many decades I also realize that it is not just the final image that counts for me – but the entire experience.
    As all of this takes a lot of time, we are just now at a particular crossroads. Even though I have always tried to have my family be a part of the adventure it was only possible at certain times. We are now embarking onto a new path where we are going to be exploring the wild as an entire family. We will start with some of the most exciting wild places across Alaska. From the fjords and forests of South East Alaska to the Arctic Tundra of the North or the bears coast along the Alaska peninsula.

    Does all your work come with a call to action? If a photographer wanted to get started supporting a cause, what’s the best way to start?
    You are right that a lot of my work over the past decades has been mission driven and often included a call to action. The hope to help with the conservation of ecosystems comes across in the stories I tell through my images. As a conservation photographer, my goal is to inspire viewers to care about the natural world and its wildlife. Whether it’s documenting the majesty of wild places or highlighting the challenges faced by endangered species, my work aims to raise awareness and encourage action.

    For photographers looking to support a cause, I would recommend starting by identifying what truly resonates with them. It might be a specific species, ecosystem, or environmental issue. Once you’ve found your passion, immerse yourself in learning about the topic. Collaborate with experts, such as scientists or conservationists, to gain a deeper understanding of the challenges and potential solutions.

    Networking is also crucial. Join organizations like the International League of Conservation Photographers (ILCP), which I co-founded, to connect with like-minded photographers and learn from their experiences. Engage with conservation groups and consider partnering with them to amplify your message.

    Lastly, use your platform to share your story. Whether through social media, exhibitions, or publications, make sure your work reaches the right audience. Remember, the power of photography lies not just in capturing stunning images but in inspiring change and motivating others to take action.

    In my own journey, projects like “Freedom to Roam” or the effort to help with the permanent protection of the Arctic Refuge have shown me the impact that visual storytelling can have on conservation efforts. By sharing compelling narratives and images, photographers can play a vital role in shaping public awareness and influencing policy decisions.

    What cues do you recall when your first realized your photography/filmmaking gave agency to the biodiversity and landscape, presenting the Arctic as worth protecting rather than just a barren energy resource? 
    I believe a big reason why conservation was such a big topic for myself from early on was me growing up in Germany. In Germany and across most European countries we had lost large interconnected wild ecosystems. While we have a 1000 year old castle around the corner from where I grow up, we had lost wild places. This feeling of loss, made me cherish the big wild places across North America. Whether it was the Greater Yellowstone Ecosystem where we would still find bears, bison, elk and wolves, or the wild coastlines or the Arctic where the ancient caribou herds would still roam. There was never a time where I could look at these great arctic landscapes as “barren wastelands”.
    The fight for the Arctic Refuge has been going on for many decades and I have been involved with the Refuge for the last 25 years. It has always been a collaborative effort to fight for the Arctic Refuge alongside the Gwich’in People and many conservation organizations. My images and film work have been a central part in a lot of these efforts and campaigns. From big live speaking tours, many magazine articles to massive signature campaigns, like during the #ProtectTheArctic campaign that inspire millions to take action. This campaign resulted in an unprecedented 6 million comments submitted to the U.S. Fish and Wildlife Service, effectively stopping seismic testing in the Arctic Refuge. Unfortunately, the battle the Arctic Refuge and other wild places is long lasting tug of war.

    What can you share about this image from your coffee table book, To The Arctic?
    I near a group of muskox bulls and find myself wishing for a musk ox’s coat to protect me from the weather. Their long guard hair hangs from their bodies like beautiful overcoats. Underneath, their wool is eight times warmer than the highest-quality sheep wool.
    I feel the gripping cold, especially on my face, where the snow crystals lash my skin like grains of sand. But I am excited about this turn in the weather. It allows me to create photographs that show a true Arctic scene, with conditions these musk oxen have to withstand many times in the course of the year.
    The wind becomes so intense that the animals almost disappear behind a curtain of blowing snow, their long hair rippling around them like soft cloth. I try to get close enough to capture their image before the sun dips behind the ridgeline. Dropping to my knees, I frame the scene as the last rays cast pink light on the musk oxen’s fur.
    Then something magical happens. Three bulls take off from the group, heading directly toward the setting sun. For an instant they are in perfect formation. The blowing snow is so thick that it makes the three bulls seem to float magically above the ground. A photograph of a lifetime-and worth everything I had to endure to get it.

    Patagonia celebrated your conservation work for ANWR in their Fall catalogs (2016 and 2024) both being election years, what feels different this second time around about impacts we can make as individuals and collectives?
    I’m honored to have been a part of Patagonia’s conservation efforts, including their campaigns highlighting the importance of protecting the Arctic National Wildlife Refuge (ANWR). The recent “Alaska Needs You” campaign underscores the urgency of our collective action. What is different today after the recent election: “ Alaska Needs You More Than Ever! “ However, it is not just about Alaska; many wild places are under threat due to a wholesale mentality of exploiting public lands and resources, which will ultimately rob future generations of their natural heritage.

    The current landscape is complicated by attacks on democratic values, the environment, public lands, and marginalized communities. Misinformation is a significant obstacle, as it often misleads people into believing that exploiting public lands will benefit underprivileged Americans, when in reality, it primarily enriches corporations and billionaires.

    However, I remain hopeful. There is a growing recognition of the need for collective action. By coming together as a community, we can fight against these challenges and protect our planet’s biodiversity. The power of collaboration, as seen in campaigns like “Alaska Needs You,” demonstrates that when individuals and organizations unite, we can inspire meaningful change and safeguard the future of our wild places.

    One of the oil drill pads at the edge of the Arctic Refuge just west of the Canning River delta. Oil companies have pushed for opening the Arctic Refuge to the east of the Canning River for oil development. Canning River Delta, Alaskan Arctic

    You’ve called Alaska home for the past 15 years, a place where mining, drilling, and extraction remain real threats to land, biodiversity, how are you thinking about your work these days?
    Every day we are chipping away at the last open spaces and wild lands. The current administration is doing this at a massively accelerated pace. Unfortunately, it is the same old story that is repeating itself. The main difference is, that we have less and less wilderness around us and the speed of exploitation is ever faster. What I am planning to continue to do is fight the same old fight but with different stories and from different perspectives. I personally have to pace myself and also consider my children. If I will always bring up all the critical things I see it is hard for them to be joyful. All this consciousness weighs hard on myself and that gets passed on to them. I want to let my children go and see the beauty of this planet with their curious joyful eyes. So in the coming years, that might be part of the way I will tell stories for us to protect earth for future generations.

    What are you working on now?
    I am currently putting on the finishing touches on a presentation I will give at the Patagonia Soho Store in New York City on March 19th.
    At the same time we are in the middle of planning multiple expeditions across Alaska. This spring we are hoping to document bears coming out of their winter dens. We will also be working in areas across the vast coastal areas of Southeast Alaska and later in the summer across Arctic Alaska. My family will be part of many of the expeditions.





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  • The state of the photo industry survey – A Photo Editor


    Photographers! It’s here! Click the link below to learn more about completing the @aphotoeditor and @hmphotoprof 2025 State of the Industry Survey!

    We’re recruiting photographers to participate in a massive, state of the industry survey. Open to all professional photographers from all genres and markets. Please share with your colleagues and within your photo network. The more folks that participate, the more accurate the information.

    Results to come in summer 2025.

    Link to fill out the survey:

    Click Here to take the survey

    Research conducted by: Heather Morton, professor at Sheridan College heather.morton@sheridancollege.ca and Rob Haggart, PhotoFolio

    This research has been reviewed and received ethics clearance by the Sheridan Research Ethics Board. SREB number: 2025-03-001-005

    Approximate time to complete the survey: 12 minutes.





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