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برچسب: Editor

  • Andy Anderson – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Andy Anderson

    90% of farmers and ranchers in the US are family owned. A tradition that is under stress if OUR Public Lands are sold!  More information

    Artist Statement: 

    Excerpt from Doug Burgum’s confirmation hearing……….IN HIS OWN WORDS.

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram



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  • Food/Drink Product Photography For A Holiday Campaign – A Photo Editor

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    By Andrew Souders, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

    Concept: Product Photography for a Holiday Campaign in collaboration with a celebrity
    Licensing: Publicity and Collateral use of 4 still photos and 1 animated GIF for 1 year
    Photographer: Still Life/Product and Food/Drink specialist
    Client: Sparkling beverage brand

    Summary

    I recently worked with a photographer to develop an estimate for a holiday-themed product photoshoot for a well-known beverage brand’s collaboration with a high-profile celebrity. The project involved creating still life images of a holiday table centerpiece featuring the client’s product alongside the celebrity’s co-branded food item. We considered the various creative needs, including product shots and lifestyle setups where hands would interact with the product.

    The deliverables included up to four high-resolution still photos and one animated GIF intended for digital PR, social media, and the client’s website, with a one-year global license. The shots were primarily designed for web use, however, there was also the possibility of some print use.

    Fees

    The client provided a shot list outlining key visuals and requested Publicity and Collateral licensing for one year of global use. The creative and licensing fee was set at $5,500 for producing the still images and animated GIF, which we felt was in line with the single shoot day and somewhat limited use. Additionally, we added a pre-production day to help with coordination, studio setup, and creative planning, at a cost of $750.

    Crew

    Though the project’s production requirements were relatively simple, we decided to include the photographer’s preferred assistant to ensure everything ran smoothly. This covered the assistant’s day rates for both the prep/set build day and the shoot day, with a rate of $500 per day, bringing the total to $1,000 for two days.

    Styling

    The creative brief emphasized the importance of some festive styling for the tablescape, which would serve as the backdrop for the products. The photographer took on the basic prop styling, and we included $250 for 5 hours of prop sourcing and $800 to purchase props and décor items. We also brought in a food stylist for two days to ensure the products looked their best on camera. The food stylist was responsible for sourcing supplemental ingredients and food items to complement the products, so we budgeted $2,000 for two days of prep and styling work.

    Casting and Talent

    The brief called for a hand model to interact with the products in several shots, so we budgeted $360 for the hand model’s session, which included a $300 half-day rate and a 20% agency fee. The model’s usage fee for one year of global publicity and collateral use was budgeted at $1,200.

    Locations

    The photographer had a local studio they worked with regularly, so we included one rental day for the set build and one for the shoot. The studio rental was budgeted at $500 per day, bringing the total to $1,000 for both days.

    Equipment

    While the photographer was able to provide most of the necessary gear, we included a supplemental budget of $750 for any extra equipment rentals and their kit of cameras, lenses, lighting, grip, and a workstation.

    Meals

    We allocated $300 to provide light meals for the crew on the shoot day, ensuring everyone had breakfast and lunch.

    Miscellaneous

    We included a $250 budget for miscellaneous expenses to cover any potential additional costs, such as parking and mileage.

    Post-production

    For post-production, we allocated $600 for retouching four images, with each image receiving up to one hour of work at $150 per image. Additionally, we allocated $500 for editing a 15-30-second animated GIF to complement the still images.

    Results

    The photographer was awarded the project, and the shoot is slated to commence before the holidays!

    Follow our Consultants @wonderful_at_work.



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  • Stefan Falke – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Stefan Falke

    Moko Jumbies

    “Dragon” Glen de Souza founded the Dragon Keylemanjahro

    School of Art & Culture in Cocorite, a suburb of Port of Spain, the capital of Trinidad and Tobago in 1986. The main purpose of the school is to keep children off the streets and away from drugs. Searching for artistic activities to engage them in, he rediscovered the art of stilt-walking, a tradition known in West Africa as the Moko Jumbies, protectors of the villages and participants in religious ceremonies. The art was brought to Trinidad by the slave trade but was forgotten soon after. Dragon Glen De Souza can be credited with bringing this tradition back to Trinidad and Tobago in a large-scale fashion. Today his school has over 100 members from age 4 and up. The stilts are made by Dragon and his students and can be as high as 12-15 feet. The children show their artistic talents mostly at the annual Carnival (celebrated in Trinidad and Tobago on February 12 and 13), which today is unthinkable without the presence of the Moko Jumbies. A “band” can have up to 80 children on stilts and they have won many of the prestigious prizes and trophies that are awarded by the National Carnival Commission. Designers like Peter Minshall, Brian Mac Farlane and Laura Anderson Barbata create dazzling costumes for the school which are admired by thousands of spectators. Besides stilt-walking the children learn the limbo dance, drumming, fire blowing (often all done on stilts) and how to ride unicycles. Between 1997 and 2004 New York City based photographer Stefan Falke took countless trips to Trinidad and Tobago to work on this essay which resulted in the book “MOKO JUMBIES:

    The Dancing Spirits of Trinidad”, published by Pointed Leaf Press.

    The images were in the official selection of the photo-journalism festival Visa Pour L’image in Perpignan, France, in 2004. This is the first time they’re exhibited in New York.

    Between 1997 and 2004 New York City based photographer

    Stefan Falke took countless trips to Trinidad and Tobago to work on this essay which resulted in the book “MOKO JUMBIES: The Dancing Spirits of Trinidad”, published by Pointed Leaf Press. The images were in the official selection of the photo-journalism festival Visa Pour L’image in Perpignan, France, in 2004 and at Deutsches Haus at NYU in New York in 2018.

    Stefan Falke is a German born photographer who lives in New York City and works for international magazines, film studios and corporate clients. He has published four books: “MOKO JUMBIES: The Dancing Spirits of Trinidad“, about a stilt walking school in Trinidad, and “LA FRONTERA: Artists along the US-Mexican Border“, for which he photographed 200 artists on both sides of the entire 2000 miles long US-Mexico border to document the vibrant cultural activities in that region. His last two books, “Keep Going New York !!” and “Reflecting New York” where self-published on Blurb.com.

    To see more of this project, click here

    Interview

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The



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  • Restaurant and Retail Images for a Design Firm – A Photo Editor

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    By Bryan Sheffield, Wonderful Machine

    Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.

    Concept: Portfolio content photography of an architecture and interior design firm’s recently completed restaurant & retail spaces within an airport
    Licensing: Collateral and Publicity use of up to 15 images in perpetuity
    Photographer: Architecture & Interiors specialist
    Client: Large retail space architecture and interior design firm

    Summary

    I recently helped one of our NYC photographers build an estimate for a good-sized architecture and interior design firm. The firm requested an estimate for photography to document 4 of their soon-to-be-finished spaces within a NYC area airport terminal. The final use of the photography would primarily be web collateral within the firm’s website, publicity efforts, as well as submissions to a few notable design award competitions. When we first began speaking with the client, they let us know that the completion date was about 3 weeks out. Moreover, they informed us that the photographs needed to be taken at night because the restaurants and shops would be open the following day.

    The client was very specific with their shot list needs. They would, however, rely on the photographer to accomplish this list in an artistic manner. They also let us know that they would need the final images within 2 days of the shoot date in order to meet their award submission dates. The client would arrange all special permissions for the photographer, crew, and equipment access to the spaces due to our need to work after the airport terminal had closed. We also knew that although our client designed these 4 spaces, they would all be owned and operated by other brands. With this in mind, we attempted to upsell and inquired whether the brands or proprietors might be interested in use of the final work. These potential clients, however, were not interested.

    Here is the estimate:

    I added a “Client Provisions” note to describe what the client was to provide. For this project, the client would provide locations, all location access and coordination, all location styling and cleaning, all employee/staff coordination, crew meals and craft services.

    Fees

    I put the Photographer’s fees at $6,500 for the shoot, and licensing of up to 15 images. We understand that the NYC market is very competitive and there are many other photographers in the area that could accomplish this job. The saturated market (unfortunately) put downward pressure on the photographer’s fees. We felt that $6,500 was a fair and competitive fee based on the metropolitan area, client, and the use of up to 15 images. The client offered a budget of “between $10,000-13,000” for the project. Based on the rush retouching fees needed we felt comfortable coming in roughly $1,100 above that.

    Crew

    We added a First Assistant/Digital Tech at $650/day to help with lighting and camera equipment management, and computer/file management while the photographer was shooting. These fees were consistent with the crew rates on the photographer’s past projects of this nature.

    Equipment

    We included $750 for camera, lighting, and grip rentals. The photographer brought their own cameras, lenses, and simple lighting. We added $450 for the digital tech workstation rental laptop, cables, etc.

    Misc.

    We included $240 for insurance coverage. We then added $250 for the anticipated taxis/car services to get to and from the airport, additional meals, and other miscellaneous expenses.

    Post-Production

    We added $500 for the photographer to perform an initial edit of all the content and delivery to the client. We also included rush retouching rates of $225/hr for an estimated 2 hours per image.

    Results

    The photographer was awarded the project and the shoot was a success. During the shoot, there were quite a few issues as several of the locations were not totally finished. In order to accomplish some of the wider images, the photographer needed to have their camera placed in a location not closed to the public. Due to this factor, a good amount of additional retouching was needed on the images, which was approved by the client.

    Follow our Consultants @wonderful_at_work.



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  • Gustav Schmiege – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Gustav Schmiege

    Working with Jan Barboglio in Mexico was an incredible experience that allowed me to capture the soul of her artistry through my photography, both still and motion. I focused on the rich textures, aged patinas, and intricate details that make her handcrafted ironwork so unique. The warmth of Mexico’s landscapes and historic architecture provided the perfect backdrop, enhancing the timeless beauty of her designs. I aimed to tell a story—one of tradition, craftsmanship, and the deep cultural heritage that inspires her work.

      

    To see more of this project, click here

    Jan Barboglio

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram



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  • The Daily Edit – Perrin James – A Photo Editor

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    Photographer: Perrin James
    Freediver: Kimi Werner
    Photo Editor: Jenning Steger

    Heidi: This stunning cover image intersects magic, nature, and those who respect her. – tell us the backstory around how you and Kimi met this moment?
    Perrin: Kimi and I were invited on a bit of a reunion trip with our good friend Edmund Jin, We had all traveled extensively for a few years together and we wanted to revisit some of our adventures. We were about 100 miles from the mouth of Isle Magdaleña. Every year there’s a sardine run that is usually met with striped marlin as the main predatory fish. But this year was a transitional year from El Niño to La Niña, and the ocean seemed to have exploded with a few different types of baitfish and millions of mahi mahi. We swam playfully into the bait balls until that mahi fish crashed into us. At one point a bull mahi caught me right below the eye and now I have the cool little scar to show from that one. Kimi was filling her spearfishing cup and preparing to bring back a bunch of Mahi for Buddy and Turk. I swam over and asked if could shoot this particular baitball. It was a different type of mackerel. This vortex of fish was just so beautifully formed. She swam up through the bait and came out with two fish one in each hand. We laughed so hard I think I drank some saltwater.

    How many covers have you two collaborated on?
    Perrin: This is our second Patagonia cover. I think we’ve gotten close to 15 though in the outdoor space, it’s been a beautiful journey of creating, and ocean time.

    Patagonia Cover, 2016


    BTS of their first Patagonia cover, published in 2016

    Nature reigns supreme as the ultimate producer. How do you know when you got the image and not overstay your welcome?
    Perrin: For this particular situation I think the bait fish were actually incredibly happy to have us. The moment we would swim away the ongoing feeding frenzy would continue. I feel that with my dive buddies and best friends we have language underwater that really doesn’t rely on speaking. it’s mostly hand gestures and facial expressions and occasional underwater grouper calls (a grunting noise that can be heard underwater. As soon as I shot this image I broke the silence communication and just yelled WE GOT IT.

    How did this photo come across your desk at Patgonia and ultimately make it as the coveted cover placement?
    Jenning: I received a text from Kimi post dive saying she and Perrin shot some on point Patagonia photos that she thought I would love. It was a few weeks by the time Perrin got home from Mexico and sent me the submission. Its always a treat when we receive Perrin photos as he is a remarkable underwater photographer and we love all things Kimi. I renmbember excitingly downloading his photo folder, after a quick glance I knew what they (Kimi, Perrin + Mother Nature) managed to create + capture was something special. I shared my top selects with the Patagonia Journal (catalog) team who shared the same thoughts I did that the image set was solid and captured the essence of Patagonia photography. My department manager Heidi Volpe helped secure the coveted journal cover. I emailed Perrin + Kimi and told them to keep the photo on ice for us, since the journal is print the lead times are longer but I was jockeying for some prime real-estate for the bait ball story + images and to please be patient as I pushed photo thru the process to image final.

    What does nature tell you about women in the water?
    Perrin: Women have a special place in the ocean. It’s always interesting the way whales and other cetaceans or even predatory fish that would typically be shy, always seem to swim directly up women in the ocean.

    What cues do you tap into when searching for a potential location to free dive?
    There are a number of factors that play into looking for a new freedive spot. I think the biggest one is the underwater architecture of that location and how the tide affects that location. It’s also seasonal just as surf follows the seasons, so do fish. Everything is timing ( at least for the best spots).

    Once you find the spot, what does your prep look like?
    I like to let people go first and watch the drift. Then work with the captain on how we can improve the angle of the current or the distance from the pinnacle or point of interest. If the current is fast you need a greater distance to breathe up enough before your dive.

    How does your creativity differ in these two worlds: immersion in the ocean vs terra firma?
    Oh I really do my best to do everything in the ocean or around it. I’m not very good at being on dry land for too long.

    Photo: Nick Kelly


    All black and white photos: Katharine Kollman


    Photo: Geoff Coombs
    After so many years in the water, what are the most drastic changes you’ve seen, what can everyday people think about or what behaviors can we change to avoid further ocean impact?
    I always think about the saying (well you should have seen it in my day). that is usually coming from much older people. I feel that I watched it change drastically from a kid till now and again once I started traveling oceans and revisiting places only a few years later.

    Single use plastic is an easy one but also just being conscious of the type of fish you are consuming and where it came from or more importantly how it was caught.
    The ocean faces challenges that are almost without borders however. I think there needs to be more attention addressing factory fishing and the global fishing fleets that are quite literally emptying the oceans.

    You’ve contributed to several films around the ocean as a healer, how did you expand as a creative after working on those two projects?
    I think my style of work has always leaned towards the darker more mysterious parts of the ocean showing beauty in the shadows and unknown. After working on Learning to Drown and Daughter of the Sea I think the importance of telling these types of stories was just amplified. The ocean helped me through the darkest parts of my life and I hope it can help others as well.

    What ocean-based projects are you working on now?
    We are just going into post production on the story of my friend Vaimiti, Its kinda a surf story but highlighting the cultural similarities and hardships that Hawaiians and Tahitians share through colonization and loss of identity and culture.

    The next project is a Freedivers journey through a traumatic brain injury.



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  • Greg Latza – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Greg Latza

    Throughout my 27 years of freelancing, I’ve constantly needed book projects to maintain my sanity.

    Back in October 1999, my talented editor/designer/wife Jodi and I ambitiously published my first photography book, Back on the Farm. It was self-funded and wholly terrifying…but also thrilling. We printed 4,000 copies and I figured that if we could sell them all within 10 years, the book would be a success.

    Two months later, the book had sold out and a new side business was born.

    Over the next ten years, we published seven more photography books about various South Dakota subjects, including a children’s book written by Jodi, and books about the Missouri River, small towns and World War 2 veterans.

    After that furious decade of publishing, our three busy kids needed more of our time and the books took a backseat. But it didn’t take long to realize that these book projects had been my main creative outlet. The freedom that book photography offered was something I sorely missed as my stable of advertising clients grew and my assignment work squeezed out any spare time for book projects.

    I’d been photographing western South Dakota for my fine art catalog for years, and I always knew that another book was hiding among those images. I assembled the bones of the book during the pandemic and shot the remaining 60% of the photos between 2020 and 2024.

    We published West River in October 2024. The book is a tribute to ranching families and the amazing landscape they inhabit, as well as a few other uniquely western South Dakota tidbits. The title is derived from how the Missouri River splits the state into halves, known by residents as East River and West River.

    We are planning to publish East River in late 2027, and it will be an equal-sized companion piece to West River.

    With these new book projects to work on, most of my sanity has returned! They’ve been great fun to plan and execute, and in turn I believe these personal projects make my corporate work better

    ****************

    West River

    Clothbound hardcover

    12”x11”

    264 pages

    178 color and B&W photographs

    $50 cover price

    Available on my website at www.greglatza.com

    *********

    Greg Latza is a freelance photographer based in Sioux Falls, South Dakota. The majority of his work is for agricultural, industrial and energy clients, most notably Tractor Supply Company and Kubota.

    To see more of this project, click here

    Instagram

    Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

    Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

    As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

    Instagram



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  • Clemens Ascher – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Clemens Ascher

     

    “Teatro Ridicolo – A Farce in 28 Collages”

    The title already says a lot about the project.

    My initial basic idea was to stage a play as a photo and collage series.

    In terms of content the series is a funky journey through the topics of our times to the outer edges of our collective cultural memory.

    Mainly it is a homage to the theatre itself.

    However, it has no stringent plot. I try to create constellations and relations between figures, in each image, that are full of tension and contradiction but don’t make a concrete statement – the plot is meant to arise in the viewer’s mind.

    In response to recent developments, I embraced an analog approach. I’ve created stages like compositions with aquarelle paintings and populated them with illustrious figures related to each other through collage, like marionettes playing on a theatrical stage.

    I draw my inspirations from across art history and various cultural influences. From the theatre, painting, photography and collage art throughout the centuries.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram



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  • Expanding Usage For A Non-Profit Healthcare Client – A Photo Editor

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    By Andrew Souders, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Image Licensing service on the Consulting Services page of our website.

    Concept: Additional licensing for previously shot conference images, including a new set of selects
    Licensing:     Publicity and Collateral use of the original 25 images for an additional 3 years, and Publicity and Collateral use of 7 additional images for 5 years
    Photographer:     Corporate and Portraiture photographer
    Client:     U.S. non-profit healthcare organization
    Agency: Healthcare communications agency representing the client

    A photographer partnered with me to help navigate an image licensing expansion for a recent conference shoot. The client, a non-profit healthcare organization working through a major healthcare communications agency, wanted to expand usage rights for a set of images and license additional selects from the previously photographed event.

    Client Request

    The original license covered a batch of 25 images from the conference shoot for use on digital, social, conference, and internal platforms – terms that generally fall under what we define as Publicity and Collateral use. The client had previously agreed to $6,900 in creative/licensing fees for this usage, granted for a period of 2 years.

    As the client sought to extend the usage of these original images and license new selects from the shoot for a longer timeframe, we also identified an opportunity to improve clarity in the licensing terms. The original agreement did not include a definitions clause for the stated usage categories, and the terms digital, social, conference, and internal felt somewhat open to interpretation.

    To address this, we recommended that the photographer adopt clearer and more standardized usage definitions. We updated the language in the new agreement to reflect our recommended terms and included a Definitions section, helping both parties better understand and align on how the images could be used.

    The client specifically requested pricing for:

    • Extended Usage for the Original 25 Images: The client wanted to extend the current usage of the 25 images for an additional 3 years.
    • Unlimited Usage for the Original 25 Images: The client was also interested in pricing for unlimited, perpetual usage rights for the original 25 images.
    • New Selects: The client wanted to license additional selects from the conference shoot, requesting them for various usage periods: 2 years, 5 years, and unlimited use in perpetuity.

    Proposed Options for Original 25 Images

    Keeping the previously agreed-upon fees in mind, we wanted to propose a solution that expanded on the original licensing agreement to meet the client’s needs while ensuring proper compensation for the photographer. To navigate the negotiation, I worked closely with both the photographer and the agency client to craft a pricing structure that was fair and competitive. Here’s the expanded licensing structure we proposed:

    Extending Usage for Original 25 Images

    We proposed two options for extending the usage of the original 25 images:

    • Publicity and Collateral use for an additional 3 years: This extension would cover the same usage platforms (originally defined as digital, social, conference, and internal use) for an additional 3 years.
    • Additional Fees: $4,500 total.

    This fee was calculated as a fair percentage of the original licensing cost, considering the multi-year extension and the added value.

    • Unlimited use of up to 25 images in perpetuity: This option offered the client perpetual, unlimited use of the original 25 images.
    • Additional Fees: $10,500 total.

    Given that unlimited use provides value over an indefinite period, I suggested we propose a fee 2-5 times the original annual fee, offering a flat rate to ensure the photographer’s compensation for indefinite usage.

    Proposed Options for Additional Selects

    Pricing for Additional Selects from the Conference Shoot

    For the new selects, we offered the following usage options and fees:

    • Publicity and Collateral Use for 2 Years
    • Fee: $325 per image (plus any additional retouching).

    This price was based on the original per-image licensing cost, slightly increased to reflect the extended usage.

    • Publicity and Collateral Use for 5 Years
    • Fee: $650 per image (plus any additional retouching).

    We scaled the price for the 5-year usage based on a multiple of the 2-year option, maintaining a competitive yet fair fee.

    • Unlimited Use in Perpetuity
    • Fee: $1,200 per image (plus any additional retouching).

    The price for perpetual use was designed to reflect the value of indefinite usage rights, with a tiered discount offered for multiple images to make the offer more attractive to the client.

    Proposed Pricing for Additional Selects with Unlimited Use

    To accommodate the client’s interest in licensing additional images with unlimited usage, we proposed a discounted bundle for licensing 15 additional images with unlimited use in perpetuity. The proposed package rate was $12,750, or $850 per image. This offered a significant discount compared to the single image rate of $1,200 per image, encouraging the client to license more images at a reduced rate.

    The Outcome

    After the negotiations, the final terms and costs were agreed upon:

    • $4,500: Publicity and Collateral use of the original 25 images for an additional 3 years.
    • $4,550: Publicity and Collateral use of 7 additional images for 5 years, including basic color correction with delivery of the selects.

    Grand Total: $9,050 for the extended image usage duration and additional selects.

    The client was able to extend the original licensing agreement for the desired period while also licensing the new selects for an extended term. The photographer was fairly compensated for the additional usage and new images, while the client secured the expanded usage they needed.

    Takeaways

    Clear, well-defined pricing structures simplified the negotiations while ensuring the creative work was properly valued. By offering flexible licensing options such as time-limited extensions, perpetual use, and multi-image bundles, the photographer met the client’s needs without compromising on value. This transparent approach gave the client control over the decision-making process and allowed them to make informed choices within their budget, encouraged larger purchases, and fostered a fair, collaborative process to meet their needs. Ultimately, it strengthened the working relationship and demonstrated how thoughtful image license pricing can benefit both sides.

    Follow our Consultants @wonderful_at_work.



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  • Scott Lowden – A Photo Editor

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    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Scott Lowden

    Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.

    This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.

    Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.

    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Scott Lowden

    Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.

    This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.

    Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.

    To see more of this project, click here

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    Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

    Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

    As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

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