برچسب: Editor

  • Clemens Ascher – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Clemens Ascher

     

    “Teatro Ridicolo – A Farce in 28 Collages”

    The title already says a lot about the project.

    My initial basic idea was to stage a play as a photo and collage series.

    In terms of content the series is a funky journey through the topics of our times to the outer edges of our collective cultural memory.

    Mainly it is a homage to the theatre itself.

    However, it has no stringent plot. I try to create constellations and relations between figures, in each image, that are full of tension and contradiction but don’t make a concrete statement – the plot is meant to arise in the viewer’s mind.

    In response to recent developments, I embraced an analog approach. I’ve created stages like compositions with aquarelle paintings and populated them with illustrious figures related to each other through collage, like marionettes playing on a theatrical stage.

    I draw my inspirations from across art history and various cultural influences. From the theatre, painting, photography and collage art throughout the centuries.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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  • Expanding Usage For A Non-Profit Healthcare Client – A Photo Editor


    By Andrew Souders, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Image Licensing service on the Consulting Services page of our website.

    Concept: Additional licensing for previously shot conference images, including a new set of selects
    Licensing:
    Publicity and Collateral use of the original 25 images for an additional 3 years, and Publicity and Collateral use of 7 additional images for 5 years
    Photographer:
    Corporate and Portraiture photographer
    Client:
    U.S. non-profit healthcare organization
    Agency: Healthcare communications agency representing the client

    A photographer partnered with me to help navigate an image licensing expansion for a recent conference shoot. The client, a non-profit healthcare organization working through a major healthcare communications agency, wanted to expand usage rights for a set of images and license additional selects from the previously photographed event.

    Client Request

    The original license covered a batch of 25 images from the conference shoot for use on digital, social, conference, and internal platforms – terms that generally fall under what we define as Publicity and Collateral use. The client had previously agreed to $6,900 in creative/licensing fees for this usage, granted for a period of 2 years.

    As the client sought to extend the usage of these original images and license new selects from the shoot for a longer timeframe, we also identified an opportunity to improve clarity in the licensing terms. The original agreement did not include a definitions clause for the stated usage categories, and the terms digital, social, conference, and internal felt somewhat open to interpretation.

    To address this, we recommended that the photographer adopt clearer and more standardized usage definitions. We updated the language in the new agreement to reflect our recommended terms and included a Definitions section, helping both parties better understand and align on how the images could be used.

    The client specifically requested pricing for:

    • Extended Usage for the Original 25 Images: The client wanted to extend the current usage of the 25 images for an additional 3 years.
    • Unlimited Usage for the Original 25 Images: The client was also interested in pricing for unlimited, perpetual usage rights for the original 25 images.
    • New Selects: The client wanted to license additional selects from the conference shoot, requesting them for various usage periods: 2 years, 5 years, and unlimited use in perpetuity.

    Proposed Options for Original 25 Images

    Keeping the previously agreed-upon fees in mind, we wanted to propose a solution that expanded on the original licensing agreement to meet the client’s needs while ensuring proper compensation for the photographer. To navigate the negotiation, I worked closely with both the photographer and the agency client to craft a pricing structure that was fair and competitive. Here’s the expanded licensing structure we proposed:

    Extending Usage for Original 25 Images

    We proposed two options for extending the usage of the original 25 images:

    • Publicity and Collateral use for an additional 3 years: This extension would cover the same usage platforms (originally defined as digital, social, conference, and internal use) for an additional 3 years.
    • Additional Fees: $4,500 total.

    This fee was calculated as a fair percentage of the original licensing cost, considering the multi-year extension and the added value.

    • Unlimited use of up to 25 images in perpetuity: This option offered the client perpetual, unlimited use of the original 25 images.
    • Additional Fees: $10,500 total.

    Given that unlimited use provides value over an indefinite period, I suggested we propose a fee 2-5 times the original annual fee, offering a flat rate to ensure the photographer’s compensation for indefinite usage.

    Proposed Options for Additional Selects

    Pricing for Additional Selects from the Conference Shoot

    For the new selects, we offered the following usage options and fees:

    • Publicity and Collateral Use for 2 Years
    • Fee: $325 per image (plus any additional retouching).

    This price was based on the original per-image licensing cost, slightly increased to reflect the extended usage.

    • Publicity and Collateral Use for 5 Years
    • Fee: $650 per image (plus any additional retouching).

    We scaled the price for the 5-year usage based on a multiple of the 2-year option, maintaining a competitive yet fair fee.

    • Unlimited Use in Perpetuity
    • Fee: $1,200 per image (plus any additional retouching).

    The price for perpetual use was designed to reflect the value of indefinite usage rights, with a tiered discount offered for multiple images to make the offer more attractive to the client.

    Proposed Pricing for Additional Selects with Unlimited Use

    To accommodate the client’s interest in licensing additional images with unlimited usage, we proposed a discounted bundle for licensing 15 additional images with unlimited use in perpetuity. The proposed package rate was $12,750, or $850 per image. This offered a significant discount compared to the single image rate of $1,200 per image, encouraging the client to license more images at a reduced rate.

    The Outcome

    After the negotiations, the final terms and costs were agreed upon:

    • $4,500: Publicity and Collateral use of the original 25 images for an additional 3 years.
    • $4,550: Publicity and Collateral use of 7 additional images for 5 years, including basic color correction with delivery of the selects.

    Grand Total: $9,050 for the extended image usage duration and additional selects.

    The client was able to extend the original licensing agreement for the desired period while also licensing the new selects for an extended term. The photographer was fairly compensated for the additional usage and new images, while the client secured the expanded usage they needed.

    Takeaways

    Clear, well-defined pricing structures simplified the negotiations while ensuring the creative work was properly valued. By offering flexible licensing options such as time-limited extensions, perpetual use, and multi-image bundles, the photographer met the client’s needs without compromising on value. This transparent approach gave the client control over the decision-making process and allowed them to make informed choices within their budget, encouraged larger purchases, and fostered a fair, collaborative process to meet their needs. Ultimately, it strengthened the working relationship and demonstrated how thoughtful image license pricing can benefit both sides.

    Follow our Consultants @wonderful_at_work.





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  • Scott Lowden – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Scott Lowden

    Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.

    This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.

    Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.

    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

    Today’s featured artist:  Scott Lowden

    Terra Nostra is an exploration of place, memory, and the invisible threads that connect us to spaces we inhabit. Photographed intuitively, the images embrace imperfection. Long exposures, soft focus, and alternative lenses let light and atmosphere shape each frame, softening sharp edges in favor of emotion and mood. These photographs prioritize feeling over documentation—a visual sense of how a place lingers in memory and spirit.

    This project resurfaced during five years spent with my father during his illness. Places like Kimmel Lookout in Pennsylvania became meditative spaces as I made photographs to help process the emotions of witnessing a loved one’s decline. Through these experiences, this series became a bridge between personal story and a broader connection to place.

    Terra Nostra invites viewers to step into the spirit of these spaces, to sense the echoes of the past and the presence of what endures.

    To see more of this project, click here

    Instagram

    Suzanne Sease is a creative consultant and former ad-agency senior art buyer. She works with both emerging and established photographers and illustrators to create cohesive, persuasive presentations that clients can’t resist.

    Suzanne offers something rare: an insider’s perspective on how client’s source creative talent. Her deep understanding of the industry is underscored by her impressive resume: 11 years as senior art buyer at The Martin Agency, seven years as an art producer for Capital One, and stints with the art-buying department at Kaplan-Thaler and the creative department at Best Buy, where she applied her expertise to reviewing bids to see which were most likely to come in on budget. Over the years, Suzanne has worked with a wildly diverse range of clients, including Seiko, Wrangler, Bank One, AFLAC, and Clairol Herbal Essence. Now, as a consultant, she is equipped to problem-solve for her clients from an unusually dynamic point of view.

    As a longtime member of the photo community, Suzanne is also dedicated to giving back. Through her Art of the Personal Project column on the popular website aphotoeditor.com, she highlights notable personal projects by well-known and up-and-coming photographers. The column offers these artists excellent exposure while reflecting Suzanne’s passion for powerful imagery.

    Instagram





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  • The Daily Edit – Aidan Klimenko talks about “wins” or “successes” stemming from work personal – A Photo Editor



    Heidi: Your work has an impressive range – it would be hard to categorize. You mentioned your work asks questions. What questions you thinking about in your recent personal work.
    Aidan: I’ve always been drawn to photography because Ive seen it as an access point to the world. A license to ask, to look, and to learn. Sometimes I find answers, but most often I just find more questions. With this current work that Im making while in grad school, Im taking my interest in landscape—an interest thats been fostered in objectively beautiful places like Antarctica, the Amazon, and Patagonia—and applying it to the contemporary urban, corporate, and residential environments of Los Angeles.
    The questions that Im finding myself thinking about while I walk around and photograph stem from my personal experience of moving to a big city for the first time after years spent living on the road, mostly outside in nature. LA is bizarre and layered. Its a mix of so many things without really having a centralized, defined identity. And its home to a lot of this American obsession with concrete, stucco, and bright colored walls that Ive been finding myself interested in using as elements to question our relationship with this environment weve built and surrounded ourselves with. Im using this time in school to learn about creating work that provides space for the viewer to have their own relationship with the images—space to ask their own questions instead of making images that are limited by the answers they provide.

    It’s interesting, you’re challenging what a wall is – using that typology to question the meaning of a barrier or confining something. Is this an act of resistance in your mind?
    Yes, I think so. Or, at least it started out that way. When I first started walking around Los Angeles, it was easy to make work that directly contrasted the open air, natural landscapes that most would think of when they consider the term landscape”. The images came easily, but quickly felt cliche. Somehow singular and predictable in their general pessimism. Its easy to focus on the strictly negative–especially here in LA. Its a dirty city with a massive unhoused population contrasted with insane wealth, all in and around and on top of itself. To treat it only as one thing—whether grimy or glamorous—would be a very narrow point of view. There are so many aspects to LA, and as I continued to walk and to photograph, I began to find myself interested in the complexity of these layers and in how theyre represented in the community architecture of subways, storefronts, traffic markings, and yes, walls. So much of it is colorful and built to look nice, but ultimately to direct or deter us in one way or another. Not meant to be comfortable. Liminal in nature. Youre allowed here, but only to a certain capacity and not for very long.

    And then, layered onto these surfaces of glossy colorful paint or polished steel are traces left—markings, scribbles, covered graffiti or hand prints that show a back and forth that is sometimes violent and other times subtle. Visual responses to this landscape, or in resistance to it.

    Its been a fun exercise to shift from relying on obviously compelling subject matter (like penguins in Antarctica or secluded communities in Greenland) to make compelling images. I miss spending my time in nature, and Im sure thats seeping into my work. But this has been a very rewarding chapter thats leading me in a direction that Im finding quite engaging.

    Rather than responding to a market need and losing control of your photographic voice, you are staying true to your development.
    Hey, Im trying! Your best work will always be the stuff youre passionate about. Ive always believed that leaning into finding and establishing your own voice as an artist will eventually lead to an identity thats more uniquely yours rather than a style that looks like everyone elses following whatever the latest trend. And on top of that the work that is the most fun to make often is the often strongest. Good things come from good work so I try to stay true to making work that inspires me.

    Im still very much on this path of finding my visual identity and am constantly reminding myself to prioritize making work that gets me excited. But doing this is easier said than done, especially when you depend on your artistry for income. In my 20s, my answer was to live in my truck. By not needing to keep up with rising rent costs I was able to pursue projects that I resonated with rather than having to sacrifice my vision to pay bills. But I recognized this as somewhat temporary solution—despite lasting 7 years on the road without paying rent!—and not likely a sustainable long term path that would lead to the things that I wanted for adult-me, like a stable family lifestyle. Now that Im in LA, married and starting a family, things have changed and that discipline of staying true to the work that inspires you is much more difficult. LA is an expensive city and my continued path of finding my place within its working professional photography scene has not been a direct one or particularly easy. But its led me to some interesting places—some of which have resonated in surprising ways, like commercial fashion and architecture and others not as much. Ive tried to remember that its hard to know whether or not you like something without ever trying it. There are lessons to be learned in even the most unexpected places and on the most unpleasant of jobs.

    How do you exercise discipline and fight the temptation of trends?
    Im as tempted by trends as anyone and Im happy to experiment with new ideas and see what sticks. I take with me whatever I think I can use to get closer to my evolving identity and leave the rest behind.


    How does fashion and architecture interplay in your images, does one inform the other?
    Im curious about what connects us, both across continents and within our communities. My work has always touched on environment, sometime on a personal or cultural level and sometimes in more remote, abstract ways. But even when Im in the middle of nowhere Im thinking about how we are affected by these places and how we in turn affect them. Fashion reflects how we present ourselves to one another socially—how we choose to either fit into a social environment or stick out from it. One of the many threads that connect us” if thats not too on-the-nose. And I think architecture deals with how we as a society choose to interact with our physical environment. The building materials we use, the colors we choose, the space we give ourselves (or dont) reflects so much about our societal values, our place in the world and our relationship to it. The work Im making in school is architectural and while it doesnt directly feature people (yet) it is still very much about people.


    Your Antarctica work is a sharp contrast to your state fair work in both tools and approach. Tell us about the approach for each.
    Both my Antarctica and State Fair work are ongoing projects and contrast each other (and themselves) as they are both unfinished collections of images made over the span of a few years and a few different developmental stages in my photographic path. Ive had the privilege of having visited Antarctica a handful of times since 2019, and each time I go down Ive experimented with different viewpoints and perspectives. This often manifests in a variety of obsessions with different cameras and the aesthetics that each camera system provides. From grainy black and white 35mm to color 4×5 film to digital medium format… who knows where Ill be in my journey of endless experimentation the next time I get the opportunity to get back down there.

    As far as the State Fair goes, my wifes family runs a chocolate chip cookie company at the Minnesota State Fair. I was never a big state fair goer growing up but since it now looks like Ill now be going every year to bake cookies until the end of my days, I figured Id better make some images along the way. I started with my 4×5 over my shoulder finding quieter moments amidst the dusty chaos of fried food and farm animals. The 4×5 is an ice breaker. People are curious about it and much more willing to have their photo taken than when I carry a more normal” looking camera. But after starting back at school I was tasked with trying something completely different. Give up control. So I decided to lean into the chaos, ditch the tripod, shoot digital, play with flash, and shoot from the hip (maybe glancing at the cameras fold-out screen, maybe not). Ive recently been combining the 4×5 images with the digital in editorial pitch-deck PDFs with the thought that it shows the breadth of my technical skills while covering a single event.

    After commercial and editorial success, here you are back with creating more personal work – asking more questions – what are you hopes for pushing the personal body of work?
    Ive written like 10 different responses to this question and still dont know if Im any closer to being able to answer it. Ive been pushing into the commercial and editorial worlds and Ive certainly had wins here and there but I have by no means found any sure-footedness in either. While I continue to pursue financial stability I keep coming back to the mindset that I mentioned above: make the work that makes me feel something, at any cost, because that will be my strongest work. All the wins” or successes” Ive had seem to have stemmed from work that Ive made solely because Im passionate about it. Personal work.

    However, when I was last in South America making Autopista Autopsia, I wasnt quite able to find the creative flow that Ive heard other artists talk about. I was pushing my personal work in a new direction but I was having a hard time knowing how to get there. Listening to interviews and reading about the making of projects and books that Ive always looked to for inspiration, I would hear stories about how one image would effortlessly lead to the next or about how good it felt to be making the work that artist was making. I, on the other hand, was feeling blocked up and I didnt know how to move past feeling like I was forcing the work. On top of it all, I didnt feel like I had the right community to turn to for constructive criticism. For too long, I was using social media as the only arena for showing personal work and getting feedback.

    I needed help rethinking my creative process and reestablishing my relationship to the medium altogether.

    The pursuit of a MFA in photography will absolutely not provide a road-map to success in the commercial world. In fact, if anything, its sure to steer me in a completely different direction all together. Though I do think it will bring me closer to creating work that points me towards the core of my artistic identity. And the stronger the personal work that I can put out into the world the more likely itll lead to that next win”.

    I won’t ask you about your truck, when was the last time you heard from the previous owners?
    The truck! The previous owners are a Swiss couple who are currently living out of their van somewhere in Europe. We follow each other on Instagram and I drop them a line every few month with photos or with mechanical questions about this or that as all the manuals they left me are in German. Its a very wholesome relationship that I hope to have with whoever I pass the truck along to, someday, maybe.





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  • Ann Hermes – A Photo Editor


    The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

     

    Today’s featured artist:  Ann Hermes

    For the past six years I’ve photographed local newsrooms from Alaska to Florida, documenting the dedicated but dwindling local news landscape. As a photographer with over 15 years of experience in newsrooms, I have a great deal of respect for the institutions that bring small communities the news.

    An average of two newspapers shut down every week. In the wake of these closures many communities become news deserts. In their place is an information landscape of nationalized, and increasingly partisan, news that is ripe for misinformation. Studies now show that local government spending goes up, voter participation declines and cities often lose their bond rating after the loss of a local newspaper. Local Newsrooms needs to convey these insidious and largely unseen impacts.

    With a growing catalog of images, video and interviews, I’m working to create a visual story of regional and national relevance. I plan to display some of this work in small town libraries, and similar spaces to make local newsrooms more visible in their neighborhoods. My goal is to use this work to engage communities in the search of and support for trusted local news while at the same time raising the importance of this issue to a national audience that may not have fully realized what has already been lost, and what is at stake.

    The Conway Daily Sun newspaper morgue in Conway, New Hampshire on April 21, 2023. The free newspaper was founded in 1989. The printing press connected to the newsroom ceased printing in 2023.
    From left, digital community engagement journalist, James Rinker grabs a laptop as education and environment reporter, Jamie Browder, public safety and criminal reporter, Christopher Cartwright, and visual journalist, Hannah Schroeder move desks in The Keene Sentinel newsroom on February 19, 2024 in Keene, New Hampshire.  © Ann Hermes 2024
    Printing press operator, Cameron Blum, runs the printing press for an edition of The Keene Sentinel on February 19, 2024 in Keene, New Hampshire. The Keene Sentinel has one of only a few printing presses in operation in New Hampshire.  © Ann Hermes 2024

    The Conway Daily Sun newspaper morgue in Conway, New Hampshire on April 21, 2023. The free newspaper was founded in 1989. The printing press connected to the newsroom ceased printing in 2023.

    Clippings of bird photos line the walls of the printing press room at The Keene Sentinel on February 19, 2024 in Keene, New Hampshire. The printing press operators started the bird gallery. “That’s what we run. Every day there’s a bird picture. It started out as a joke, but now it’s an art project,” says Brian Ahern, who has operated the printing press for The Keene Sentinel for over 30 years.  © Ann Hermes 2024
    Rick Clark, Keene Sentinel copy editor, looks through microfilm of the newspaper in the newsroom in Keene, New Hampshire on January 8, 2024. The paper was founded in 1799 as The New Hampshire Sentinel and an independently owned publication that runs six days a week.
    Broken newspaper bins sit in the parking lot of The Auburn Journal on July 10, 2023 in Auburn, California, northeast of Sacramento. The newspaper was founded in 1872 and is owned by Gold Country Media. The Auburn Journal covers Placer County, near two news desert counties.

    To see more of this project, click here

    Instagram

    APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram





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