برچسب: Sigma

  • Photo Gallery: Sigma BF Camera & 35mm F2 DG Contemporary Lens

    Photo Gallery: Sigma BF Camera & 35mm F2 DG Contemporary Lens


    Sigma is pleased to feature a gallery of images by photographer and video producer Nagamitsu Endo. This gallery is comprised entirely of images shot with the Sigma BF camera, along with its natural street photography companion, the 35mm F2 DG | Contemporary lens.

    When photographing in Tokyo, I’m always drawn to the nostalgic neighborhoods where the spirit of the Showa era lingers in the quiet residential streets where families and elders live side by side, and to the time-honored shopping arcades that still thrive near the train stations. With the Sigma BF, I capture the interplay of light and shadow – the vibrant, everyday scenes that define the city’s unique blend of older and charming disorder.

    Compact and easy to carry, the BF is my companion for strolls through the city. For street photographers, it becomes an essential eye, intuitively capturing the moments that matter most.

    Naga Endo, Photographer

    About

    Nagamitsu Endo is the founder and producer of NAGAVISION INC., specializing in visual storytelling. While his work revolves around video production, the art of still photography is an everyday part of Naga’s life. Whether exploring the streets of New York City or capturing moments behind the scenes on set, Naga is always on the lookout for captivating visuals.

    Equipment used


    BF Camera


    35mm F2 DG | C

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    Sigma is pleased to feature a gallery of images by professional photographer Jim Koepnick. This gallery is comprised entirely of images shot with the extremely versatile 16-300mm F3.5-6.7 DC OS | Contemporary lens, released in 2025 for APS-C format mirrorless cameras.


    Despite its simple design and interface, the Sigma BF camera is surprisingly versatile, with the power to photograph the night sky as well as the streets below.



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  • In-Depth Exploration: Sigma 28-105mm F2.8 DG DN Art Lens

    In-Depth Exploration: Sigma 28-105mm F2.8 DG DN Art Lens


    Back in July 2024 I had the pleasure of being one of the first photographers to try the new Sigma 28-105mm F2.8 DG DN | Art lens that was soon to be released. It was an opportunity I jumped at when offered to me. I wrote this article for Sigma after using the lens for only a few weeks.

    You’ll see the images I took back then with a Lumix S5 II camera and the Sigma fp L. In that article, I mentioned that I couldn’t wait to own the lens myself. Now I do, and it’s been nothing but pure joy to shoot with on my Nikon Z8. This lens is currently available in both L-Mount & E-mount, and I’m using the E-mount with a Megadap E-to-Z adapter.

    After nearly a year of frequent use, I wanted to give a little update on my overall experience with the lens.


    Experience and images

    The lens is extremely sharp throughout the focal range from 28mm to 105mm, and for night photography the corners are very sharp at F2.8. Even the colors of the RAW files are very nice. The lens provides a beautiful amount of contrast along with excellent color to give you an incredible starting point for RAW files and instantly printable/publishable files if you shoot JPG.

    Aside from shooting landscapes and general photography, one of the main reasons I wanted this lens was for its F2.8 maximum aperture throughout the entire focal range. This means that it’s a fantastic lens for night photography too. So I’ll start and end my image examples with night photos.

    The above image “Echo Lake Stars” was shot on the morning of March 3, 2025. It was very cold and clear out. I arrived at Echo Lake near Idaho Springs, Colorado. I’ll admit, I was hoping for more snow on the trees, but we take what we can get, right? I knew this would be a good opportunity to not only test the low-light ability of the Z8 (although this blog isn’t about the Z8) but to really test the lens in low light again, this time not shooting the Milky Way, but just the stars.

    The lens did an amazing job with manual focusing, and as you can see the details are razor sharp which allows for larger than normal printing if needed (that’s another topic for another blog). After shooting this landscape, I then took a series of shots for the sky to help reduce the noise for a better overall image. You don’t want a nice clean foreground with a noisy sky… that just wouldn’t look right. Even in the cold weather the lens performed flawlessly.

    Near my home in Colorado, there are scrub oak trees that look like autumn color most of the year. I captured this more intimate scene of the leaves and branches in all their details. Even at 95mm, there is detail from edge to edge, corner to corner. The versatile zoom range really lets you perfect your composition in-camera so there is less to do in post processing. The low dispersion elements in the lens do a fantastic job of eliminating chromatic aberrations (purple and green fringing) that could potentially be problematic in scenes like this.

    With the lens coming in right at 2 pounds, it makes it an easy walking around lens that I don’t need to put away in my bag when walking from place to place. The two above images were shot the same morning and are roughly 1/4-mile from each other. While this is a short distance to me, some may consider it quite a hike when walking through the snow. I’ve walked through both towns and natural settings like this for hours, and never felt like the lens was too heavy or bulky. I also find it balanced well on all three cameras I used it with… Nikon Z8, Sigma fp L & Lumix S5 II.

    When I sat down to photograph these geese, I thought they were going to all fly or swim away. The exact opposite happened – they came right up to me to see what I was about. They were moving so fast and my camera wasn’t set up to shoot wildlife (AF tracking) so I just did the best I could, and was able to capture this image of a goose looking right at me. The lens nailed the focus to give the feathers incredible details to go along with the razor sharp eyes.

    One feature that I have found to be extremely handy is the zoom lock switch. Because I generally walk around with my camera and lenses at my side, I really like to lock my lens at 28mm so it doesn’t extend down while I’m walking.

    I’m an absolute sucker for ice photos. Normally, I’d take out my Sigma 105mm F2.8 DG DN Macro | Art lens for shots like this. But now I can take advantage of the 28-105mm’s close focusing ability and save the macro lens for more technical work. The crazy amount of details in this image shows how well the lens performs even at close distances. I’d say the ice is only about 2-3 inches from the golden water below.

    The above image and several photos below showcase what I like to call “subtle details”. Snow is the perfect example. By being able to visually see the small bits of snow, it really helps to tell the story of the image rather than if the snow was overexposed or not in proper focus. The Sigma 28-105mm F2.8 DG DN | Art really does a great job of nailing the focus to bring all the details to the viewer.

    Recently, while walking around town, I captured a couple images that show differences in the lens’ ability – please click to expand the images and get a closer look:

    The statue portrait shows the amazing close focusing ability to capture all the details while shooting at F2.8 to allow for a gorgeous blurred background. The street sign image shows how we can use the zoom range to fill the frame and keep everything in focus. These are nothing fancy by any means, but if you’re looking for a good travel lens, this one is hard to beat. I need to get out and do some city night photography with it soon.

    As a mid-day walking around lens, the 28-105mm F2.8 DG DN | Art lens can really do it all. It’s the new workhorse standard by which all other 24-105mm and similar range lenses should be compared to. Even after all the shooting I’ve done with this lens, I’ve never been in a situation where I couldn’t get a shot because it was 28mm rather than 24mm. That 4mm at the wide end isn’t something I even notice, and neither will you unless you’re working in a very confined space or studio.

    As a photographer who works primarily outdoors, I really like the idea of my gear being weather sealed for better protection against the elements. When your lens is this close to the water (see above), you feel safer knowing it’s protected from splashes and dust.

    I’ve always said if you want to upgrade your equipment, it’s best to look at your lenses first. No matter how good your camera sensor is, it will only record the light that passes through all the elements of the lens. If that light doesn’t hit your sensor with crisp, colorful details, your camera simply can’t make adjustments to give you a better file. This is one reason why most people never keep their kit lenses after a year. They are striving for better images, and better images come from better light being passed through the lens onto your sensor.

    Lastly, if you enjoy night photography and don’t want to buy a bunch of different lenses for the various types of photography you do, I highly encourage you to look at this lens.

    Both of the images above were shot with the Sigma 28-105mm F2.8 DG DN | Art lens. 28mm is my favorite focal length for shooting the Milky Way, and for years I have used the Sigma 28mm F1.4 DG HSM | Art lens, which rarely leaves my Nikon D850 camera, my dedicated night photography camera. However, now that I have the 28-105mm, I find myself using my more compact mirrorless combination more often.


    Final thoughts

    I can’t say enough good things about this lens, its features, and the outstanding build quality. I still own the 24-105mm F4 DG OS HSM | Art lens for Nikon F mount, purchased roughly 12 years ago, and I suspect I’ll own this 28-105mm even longer. It’s fast, fairly lightweight, super quick to focus, and it makes photography fun without the hassle of changing lenses all the time!

    If you have any specific questions about the lens, please don’t hesitate to ask.



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  • Photo Gallery: Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens

    Photo Gallery: Sigma 16-300mm F3.5-6.7 DC OS Contemporary Lens


    Sigma is pleased to feature a gallery of images by professional photographer Jim Koepnick. This gallery is comprised entirely of images shot with the extremely versatile 16-300mm F3.5-6.7 DC OS | Contemporary lens, released in 2025 for APS-C format mirrorless cameras.

    About

    Jim Koepnick is one of the leading aviation photographers today, photographing for Cirrus Aircraft, Flying Magazine, Plane and Pilot, Air and Space Smithsonian, AOPA and EAA. He also shoots for the USA Today Network – Wisconsin in the Oshkosh area, specializing in sports and action. His freelance clients include Ripon College, AACD and Our Wisconsin Magazine.

    Previously, Jim was Chief Photographer at the Experimental Aviation Association for 28 years. In that role, he photographed over 1000 aircraft while on air-to-air missions and supplied over 500 cover images for EAA Publications.

    His photography has been a consistent winner of awards from Aviation Week and Space Technology, Wisconsin Imaging Photographers Association, American Advertising Federation and Calendar Marketing Association. His photojournalism has received awards from Wisconsin Newspaper Association, Wisconsin Press Photographers Association and Inland Press.

    Equipment used


    16-300mm F3.5-6.7 DC OS | C

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    For your all-in-one travel photography needs, there’s simply no lens like the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, as Julie Mayfeng experienced on a trip to Portugal.


    With a focal range that allows virtually any composition, photographer Mina Daimon strolls through the forests of Tono, Japan, capturing beautiful sights along the way with the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary.



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  • One Lens, Endless Possibilities | SIGMA Blog

    One Lens, Endless Possibilities | SIGMA Blog


    When Sigma reached out to me about testing a new lens, I was immediately curious to find out what it was. When I learned it was the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, I couldn’t help but be excited, as it was exactly the kind of travel lens I had been hoping for.

    About 15 years ago, I used a high-magnification zoom lens from Sigma, and I still remember how incredibly useful it was – not only for travel, but also for commercial shoots.

    This new lens feels a bit sleeker, yet sturdier, than the one I used back then. Since I travel so often, minimizing my gear is very important, and with this lens I no longer need to carry extra lenses. It is a real game changer.

    I tend to gravitate towards a standard focal length of 40-50mm for street photography. But I also love the creative freedom that zoom lenses provide. The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, designed for APS-C cameras, offers an effective focal length of 24-450mm, which meant I could easily capture distant scenes without missing a moment.

    When I came back from my travels, I took a few photos of my everyday life, and once again I was blown away by the stunning results, especially when shooting in soft backlighting. It actually exceeded my expectations.

    I got my hands on this lens just one day before leaving for Portugal. Naturally, my photography was all about exploring Portugal. The camera and lens fit perfectly into my small everyday camera bag, almost as if they were meant to.

    As the plane approached Lisbon airport, I noticed storm clouds in the distance. I quickly took out my camera and captured the scene. It was probably the first shot I took with this lens. Even though I wasn’t sitting by the window, the zoom still allowed me to capture the mysterious clouds.

    Even though I had been to Portugal before, this trip felt refreshing and new. I think it was because of this lens. One night before Christmas, I hopped on the iconic Tram 28 to experience Lisbon’s nightlife. A few days later, in the new year, I visited the peaceful villages of Alentejo and the coastal town of Nazaré, known for its giant surf waves. Wherever I went, my camera and lens were by my side.

    A few years ago, on a trans-Siberian trip, I carried several cameras and several prime lenses to cover all possible focal lengths. My love of photography kept me going, but the physical exhaustion was undeniable. This time, with just one lens, I was able to capture the serene plains and rooftops of Évora Monte, the winter sea from a windy hill in Nazaré, and the ever-changing waves of the ocean. Again and again, I found myself grateful for the lens’s versatility.

    When I was younger, I loved browsing through my father’s photographs. Later, I joined my middle school’s photography club and learned how to use a manual camera. Then, in the early 2000s, I got my hands on a digital camera and began documenting my life in earnest. I studied the work of great masters like Henri Cartier-Bresson and traveled the world to capture an endless number of moments. I was never without a camera. Photography became as natural to me as breathing.

    I am inspired by the people I meet, the vibrant colors of nature, and the way light and wind play together. The scents of the places I visit, the books I read, the music I listen to, and the art others create move me deeply. Even longing and solitude are emotions that continue to inspire me. While light, composition, and framing are crucial elements of photography, I believe my photographs are truly defined by the attitude, authenticity, and mindset behind each shot.

    If you want to fully experience the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, I recommend taking it on a trip and exploring with no other lens in your bag. It will give you the freedom to experience each moment and discover how it can move you in different ways. Also, always take the time to look at beautiful photographs and think about what kind of images you want to create and how to achieve them.



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  • Capturing the Stars and Everything Below with the Sigma BF Camera

    Capturing the Stars and Everything Below with the Sigma BF Camera


    What does it take to get out of your comfort zone? Over the last 10 years or so, I’ve very rarely shot anything outside of astrophotography. I’ve always had an appreciation for other styles, but very little desire to explore shooting them myself. While I always try to improve my work, my comfort level with astro allows me to fully enjoy being out under the stars and focus on creating.

    Hearing about some of the details around the new Sigma BF definitely had me intrigued. While it’s hard to deny the design of the camera stands out, it was really the simplified approach that grabbed me. I visited the pop-up in NYC during March 2025 to get my first look at the camera, and then returned two weeks later so I could have the chance to shoot with one.

    Getting used to the minimal button system on the back of the camera didn’t take much time at all. Using the dial to make quick adjustments and my personal love for the aperture ring on the 20mm F2 DG | Contemporary lens made taking some of my first street photography images feel a lot more fun than like more of a challenge.


    The Sigma BF as a walkaround camera

    Street photography in particular is a genre I’ve had a special appreciation for when viewing someone’s work. It looks easy, but like so many things, only when it’s done well. I was a bit unsure about what to photograph, or if what I was photographing was any good, but I was having fun. And, at least personally, I was really enjoying the images I was capturing, too.

    I didn’t wait long before heading back out with the BF. This time, I made my way to Princeton, NJ, again with the all-metal 20mm F2 DG | Contemporary, hoping to take some black and white architectural images. The built-in monochrome color mode helped me do just that, although other color modes were just a flick of the wheel away. Just walking around with a wrist strap and this new minimalist camera, I found myself looking at everything to try and find the perfect frame. These new (for me) genres of photography felt fresh and exciting.

    I worked my way all the way around buildings, up close and from a distance, watching the back of the camera to find that perfect angle or just waiting until something felt right. That’s such a special feeling when that happens while you’re out photographing. It means you’re completely present in the moment and paying full attention to finding that perfect composition.

    I found myself occasionally using the screen to use the tap to focus feature and other times just getting into that zone of snapping away as everything moved through the frame. Admittedly, autofocus is not a feature I’m often concerned with for astrophotography, but it felt extremely fast and accurate on both of my outings.

    Exploring a genre outside of my comfort zone and not having to worry about things like autofocus performance or getting lost in menus, really allowed me to find that zone of being present and immerse myself in shooting.


    Trying the Sigma BF for astrophotography

    After a few days out in busy streets, I really felt like it was time to head out under the stars. With clear skies in the forecast for the entire night, I arrived a few hours before the Milky Way would be rising. I took a handful of test images as I wandered to find the compositions I would be shooting once the core of the Milky Way was sufficiently visible above the horizon.

    One of the first things I noticed was how easy dialing in that very precise infinity focus on the stars was with the LCD screen. Even more importantly, one of the things I didn’t notice were the buttons on the back of the camera. It wasn’t until well after I was shooting the Milky Way that I had even thought about them. After two outings during the day, I think easily navigating a new camera in complete darkness speaks to how thoughtfully it was designed.

    I ended up shooting far longer than I anticipated using a number of different techniques ranging from stacking to separate foreground exposures. While admiring an image of the back of the camera is one thing, the real test for those high ISO captures is viewing on a much larger screen…

    Working my way through the images and seeing how far I could push the files was probably the biggest surprise of my experience with the BF. It wasn’t that I didn’t have high expectations, it was a matter of those expectations being surpassed. Pushing astrophotography images while editing, bringing back detail in the shadows and trying to pull out detail in the sky, can often result in a very noisy final image. Shooting at these higher ISOs can also mean that your image lacks a bit of sharpness or just doesn’t have much depth to the color you captured, especially in the foreground. Not only was I able to push the files to bring out an incredible amount of detail through the image, they all felt very sharp and full of rich color.


    The Sigma BF for wildlife?

    After my night under the stars, I had one more test for the Sigma BF. Wildlife. This was also a test for myself, as aside from a few fox photos about a decade ago, this was not something I had ever given a try. I found myself near Myrtle Beach, South Carolina with the BF and the Sigma 500mm F5.6 DG DN OS | Sports. I wandered Huntington State Beach Park with the hopes of photographing alligators. As I kept my eyes on the water, I saw a variety of different birds that I figured, “why not?” and did my best to take some photos along the way. Again, while this was a new genre of photography for me, I think the simplicity of the BF allowed me to just enjoy being in nature. The autofocus was quick to lock in, and while I didn’t attempt any in-flight shots, I was pretty happy with the results!

    For better or worse, the only gators I saw were just peeking out of the swampy waters. Which at first, felt like a bit of a bummer, but I didn’t end the day feeling like I had checked something off a list. If anything, it felt like I was starting a new list.

    Maybe after a decade of shooting only astrophotography, a few days with the Sigma BF had inspired me to look at things a bit differently again. I’ve been out shooting more styles of photography in the span of a month than I ever have before. I think sometimes, whether it’s intentional or not, a bit of a reset can be a really helpful process to go through. Just taking a second to look at things differently and use that opportunity to step out of our routine.

    I’ve always felt, as a photographer, the best gear is whatever helps me focus on creating first. While the world after a photo is taken demands our constant attention with excessive beeps and notifications, it feels refreshing to have those moments where I’ve connected completely to creating art. I think the BF is a camera that does just that, by encouraging you to look at things different and without distractions.



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  • New York Enigma | SIGMA Blog

    New York Enigma | SIGMA Blog


    Dutch photographers and couple Sarah van Rij and David Van Der Leeuw create dreamlike worlds within the artistic traditions of surrealism, yet in a style undeniably their own. Elegant and cinematic, their imagery conveys an understated sense of mystery.

    Their images exhibit an anamorphic, collage-like quality, often achieved by capturing objects distorted in reflective surfaces or by incorporating their own shadows to obscure or warp a scene. They are drawn to the visual density of big cities in their work and have recently published two books—one a personal project focused on New York, and the other a commission for Louis Vuitton featuring images taken in Seoul.

    The photos presented here were captured in New York in December 2024 and created using only in-camera effects.

    “In our street photography, we don’t just point and click,” David explains. “We try to create something different—something that highlights the surreal qualities of life.”

    For Sarah and David, photography is about mood and leaving room for the viewer’s imagination. “When I started,” Sarah notes, “I was super into color, and I still am. Color can really set a mood,” she adds, explaining that, for her, art is “when I enter a room and I’m drawn to it because of a color, a shape, or a face.”

    What makes their images interesting goes beyond gear and equipment. “It’s definitely not technical for us,” David points out. “We never apply tricks,” Sarah observes, adding, “Some people think we make double exposures, but we never do—all our photographs are in-camera.”

    “A lot of our images are totally unplanned,” David says. For the work created with the Sigma BF camera, they went out in New York, staying close to each other but not photographing exactly in the same spots. At the end of the day, they looked at the images they had taken, made selections and pieced everything together.

    New York is a city they know well and keep coming back to, having lived there for six months spread out over two years. Their latest book, Metropolitan Melancholia, came out of their stay in the city. “We feel very at home here,” David says, adding, “New York has a lot of art direction in the city. The colors are very beautiful.”

    “It’s a unique city where so many people have arrived to start a new life and become American or a New Yorker,” Sarah says. That sentiment, Sarah observes, “offers a very interesting feeling for us.”

    An element of New York that is essential to Sarah and David’s photographic approach is the city’s cinematic quality. They both love film and cite Alfred Hitchcock, John Cassavetes, Roman Polanski, and Michelangelo Antonioni as a few of their many influences. Their work is infused with this obsession, evident in its ability to tell a story within a single image.

    Sarah and David are self-taught image-makers. “Neither of us attended a proper photography or art school,” Sarah says. “We both have our own paths into it.”

    As a child, Sarah was surrounded by film and cinema. Her mother made sure she was exposed to the classics. David grew up in an art-filled home with a father who was a painter.

    Both are kids of the 90s and early 2000s, a time of rapid change, with the rise of the digital era and increasing access to imagery through Tumblr and Flickr. That period “was a really important point for me,” Sarah says. It was then that she began to find her place in the visual world. “We got our first little phones with cameras, and I would always capture everything around me.”



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  • Bringing the Sigma BF Home: Everyday Photography with Style

    Bringing the Sigma BF Home: Everyday Photography with Style


    What’s not to love about the new BF camera by Sigma? With a strikingly sleek aesthetic, a solid aluminum build, and a minimalist design, it’s as durable as it is intuitive.

    When I’m out with my children, I need a camera that feels like an extension of myself. I want it to feel like second nature, effortlessly there for every moment. The BF camera is just that and more. From playful afternoons at the arcade with my son to breezy moments at the beach with my daughter, this beautiful, stylish camera lets me stay present and focus on what matters most.

    If I had to pick just two words to describe the BF camera it would be sophisticated and effortless. The sleek, modern design is visually appealing. With looks this good, it could double as modern home decor. This camera’s minimalist design ensures it remains effortlessly user-friendly. A camera doesn’t have to be complicated, and Sigma ensures that with a simple yet stylish aesthetic.

    Compact and lightweight, the body is suited for life on the go, making it an ideal everyday companion. Though lightweight, the camera boasts a sturdy construction and solid build which is especially favorable for a photographer like me who’s often out chasing adventures with my kids in tow.

    One of my favorite features is that there are no memory card slots. The seamless, internal storage design once again makes everything feel effortless. With no cards to manage, it truly keeps things simple and worry-free.

    And as someone who rarely ever uses a viewfinder, I also appreciate its omission allowing for a more compact, sleek camera design and modern LCD screen. As a photographer specifically specializing in children’s portraiture, I’ve always found that composing through the LCD screen gives me a clearer sense of my frame. Not to mention, helping me capture key moments without missing a beat.

    The camera’s continuous capture rate is swift at 8 frames per second. I occasionally found it too quick, in fact, and switched to single capture for more precise control. When my children were on the move, continuous capture was indispensable for freezing those fast-paced, fleeting moments. The autofocus accuracy in low-light conditions, particularly when my son was darting around the arcade, was nothing short of impressive.

    The Sigma BF also camera features automatic face and eye detection for both people and pets, enabling seamless subject tracking. What’s more, the function is active by default, further streamlining the friendly user experience.

    For more precise control, I could switch to single point focus whether in single or continuous autofocus modes. While the autofocusing features of this camera are more curated, they’re ideal and efficient for anyone on the go, allowing for more time to stay immersed in the moment rather than fumbling with countless focus settings.

    Another feature I genuinely love is the touch screen focusing. It’s something I’ve frequently used in the past, so I was pleased to see it thoughtfully included in this camera’s design.

    Last but certainly not least, the image quality is outstanding. Given the Sigma BF camera’s minimalist design, I was thrilled by how sharp and detailed the photos turned out. Even in low light conditions, the clarity and definition held up beautifully. I was also really drawn to the camera’s film-like color rendering. It brings a nostalgic, cinematic feel to images that’s intentional and beautiful.

    Sigma unveiled nine updated prime lenses that color-match the sleek BF camera to maintain a cohesive look. My go-to portrait lens is the 50mm F2 DG | Contemporary, and I was consistently impressed by its focusing performance in a range of challenging lighting conditions, from low light to backlight, while my children were constantly on the go. The bokeh was smooth and round, adding to the overall sense of magic I was able to capture. From icy mornings in our yard to playful adventures at the arcade, the bokeh quality enhances the overall mood and atmosphere of my images.

    Though its minimal design is far from ordinary, this camera is perfectly suited for everyday moments. Its thoughtful design and sleek aesthetic make it ideal for those who value both form and function. It feels like the perfect travel companion, equally at home when you’re doing everything or nothing at all. There’s beauty in keeping things simple, and Sigma makes that possible with the BF camera, letting you stay immersed in the moment rather than gadgets and settings.



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  • In America | SIGMA Blog

    In America | SIGMA Blog


    Through images defined by curiosity and empathy, Fumi offers intimate portrayals of the people she meets and the time she spends with them.

    As a Japanese artist now living in America, Fumi brings a unique perspective. Her projects often span years as she immerses herself in the communities that capture her interest. Documented in books like Marching Wolves (2022) and Dora, Yerkwood, Walker County, Alabama (2023), these projects reflect her desire to capture her subjects on a deeper level.

    The images presented here are part of this ongoing project of capturing everyday life in America. Taken in New York and Texas in December 2024, they showcase tender moments of intimacy and connection, all reflecting Fumi’s compassionate approach to photography.

    “Since 2016, when there was the presidential election, I didn’t really have much of an idea about America, except for New York and big cities. But that election made me curious about the country, and I started paying more attention to what was happening in this place that had been my home for such a long time,” Fumi says.

    “When I started my project in Alabama, I had a friend who lived across the street, and she was from this small town. She took me to where she grew up. Apart from through her, I didn’t have access to small places in the U.S. I’m not from here. I’m from Japan.”

    “People in New York are familiar with photography, but people in small towns aren’t to the same extent,” Fumi notes. “They might have taken photos for school yearbooks or everyday events like that, but photography isn’t as much a part of daily life as it is in big cities. So, in the beginning, it took time for me to make them trust me. A lot of people said no because they thought I was going to charge money or sell their pictures online. I had to build a relationship from the start to be trusted to take their photos for the first time. There was a lot of work outside of photography, and it became my life’s work. It became more than photography to me,” she explains.

    Fumi says that, for her, it is essential to feel authentically intrigued by what she photographs. You get the sense that she invests a lot of emotional energy into her projects.

    “I’m always open, but I have to be inspired to start a personal project. If someone tells me what to do, then it becomes more like a job. For my personal projects, it has to be about my vision. So, I always put myself in situations that challenge me and allow me to experience things first, to see if there’s something I can start, a long-term project. Since I like projects that last for years, I need to make sure that what I commit to is something I can really dig deep into.”

    In her photography, she strives to remove all barriers that might stand between her and the individuals she portrays. “When I photograph people, I don’t want there to be a boundary between the subject and myself. I don’t want to be seen as ‘the photographer’ who takes photos of ‘them.’ It’s more about real friends spending time together, and I want to capture them being themselves. A lot of times, they get nervous or feel like they have to give me something. It’s very important for me to build trust.”

    Where does she find beauty as a photographer? “I think beauty comes from within. I’m interested in intriguing people and their life stories. I see myself as a storyteller, and I tell the stories of the people I photograph. That’s what I see as beauty.”

    Fumi became a photographer by chance. After high school in Japan, she studied hotel management and tourism but knew she wanted to pursue creative work. During a trip to New York, her life took a new turn.

    “I didn’t come to New York to become a photographer, but to find a creative field I could pursue,” Fumi says. She met a Japanese hairdresser who was looking for a roommate and moved in with him. As it happened, her roommate had old issues of Street, a Japanese magazine focused on street fashion and culture outside Japan. The issues were all about London.

    Since she lived in New York, she thought that photos of the city’s street life would be a good fit for the magazine. She pitched her idea to Street’s editor, who took a chance on her. When she turned in the images she had taken of people in New York, the editor offered her a job as a regular contributing photographer.

    Although photography was never Fumi’s plan, it is now an essential part of her life, having grown naturally from her love for the medium. Today, she works with clients such as The New York Times, New York Magazine, and Vogue, as well as brands like Louis Vuitton and Dior. But what first drew her to the medium remains the same: meeting and connecting with people.



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  • Transitional States | SIGMA Blog

    Transitional States | SIGMA Blog


    In Ola Rindal’s photography, things seem perpetually on the verge of slipping away. Through a raw yet refined and nuanced aesthetic, a poetry of the everyday emerges, infused with understated melancholy.

    We asked Ola to photograph moments that go unnoticed unless one pays attention. In December 2024, during journeys between his hometown, Paris, and his birthplace, Norway, he captured people and objects in states of transition.

    Ola’s images may seem accidental, as if taken by someone getting a lucky shot with their first camera. But upon closer inspection, they reveal an artist in full command of his craft and intention. In the coincidental nature of everyday life, he uncovers hidden moments, transforming them into images of elusive beauty.

    “I photograph quite a lot based on my everyday life. What I see around me. When I walk the kids to school, or if I’m just walking. If there’s something that repeats itself and that I notice I’m interested in, then I might start digging into it and try to build on it. It’s like discovering that you have a kind of theme that you’re intuitively drawn to,” says Ola.

    “You ask yourself a question about the visual world around you. There’s a car over there, a tree over there, and a house over there. And people are walking by. And then you become interested in the spaces in between. Trying to give a language to the things you’re talking about that aren’t either one or the other. That isn’t the car or the house or the person in between. But something else, you know?” he adds. “Something that exists in the gaps. And that’s probably something I’ve been fascinated by and interested in—trying to give a language to what doesn’t have a language.”

    In his photography, Ola searches for true, unrepeatable moments. “I want something to happen that I find interesting—like a bird landing on a branch, a small light on a wall, or a deer suddenly appearing in a clearing, creating a magical atmosphere. I look for things that don’t happen twice.”

    These are moments that, in his eyes, have a sense of enigma. He says he thinks beauty often lies “very close to the ugly.” That tension and resonance which sometimes occur between things are essential to his photography. It raises questions in the viewer’s mind and makes us see everyday things in a new light.

    When asked how he arranges his images for an exhibition or a book, he replies that he doesn’t think in terms of stories that much. He is more concerned with creating a rhythm. His approach is similar to composing a poetry collection. “It’s about creating a feeling. And by arranging the images in a certain way, you create an atmosphere rather than a narrative,” he says.

    Ola’s preference for equipment is very much based on size and weight. “Some people say a good camera is the one you carry with you. If you have a big, bulky 4:5-inch camera, it can be good. But if it just remains at home all the time, then maybe it’s not that useful. So, in that sense, it can be good to have a practical camera that’s easy to take with you.”

    “I’ve always worked with small, light cameras that I can take with me everywhere. Cameras that I can work with relatively quickly. That I can have ready when I see something,” he explains.

    “And I like it if the lens is just the right length, not too long and not too short. I’m not one of those wide-angle people. I like 50mm. I have two lenses that I always use: a 50mm and an 80mm. I feel like I really don’t need much more. I guess it represents how I see the world, in a way.”

    Ola’s venture into photography began with a stolen key and a borrowed camera. The key was to his school’s darkroom, and the camera belonged to his father. Growing up in Lillehammer, in the Norwegian countryside, there was very little to do, so he and his friends experimented in the darkroom and shot with his father’s camera for fun. “I got bitten by the photography bug that way,” he says when we speak with him about the images he shot with the BF camera. “I was quite shy, and photography became my way of speaking.”

    He never considered any other forms of artistic expression. There was just something about photography that clicked for him. “At first, it allowed me to let things out. But over time, I realized photography is about saying something about my world and how I see it.”

    Today, Ola lives in Paris with his family, working on commissions for top fashion brands and magazines. But his true joy comes from capturing the everyday world—whether it’s the streets of Paris or Tokyo, or the snowy countryside of Norway.



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  • First Look: Exploring Patagonia with the Sigma 300-600mm F4 DG OS | Sports Lens

    First Look: Exploring Patagonia with the Sigma 300-600mm F4 DG OS | Sports Lens


    As outdoor photographers, there are places in the world that beckon to us to explore their photographic wonders. The pull of exotic landscapes bathed in warm light, and huge swaths of wide open areas packed with an abundance of wildlife, are draws impossible to resist for inquisitive adventurers. One of the places at the top of my to-do list was the incomparable Patagonia region of southern Chile.

    There is so much to photograph and explore in Patagonia, so I decided to narrow my vision to Torres del Paine National Park, and more specifically, the wildlife that calls it home. Most prominent of these animals, and what truly piqued my interest, are the park’s famous pumas. With buy-in from local estancias (ranches) that border the park, the pumas have a massive area where there are free to be wild without persecution from hunting and trapping. Because of this, the puma population in Torres del Paine and the surrounding area is absolutely booming.


    The ultimate wildlife photography zoom lens

    My lens of choice for pumas, and all the wildlife I encountered, was the brand new Sigma 300-600mm F4 DG OS | Sports lens. This is a de-facto professional grade lens the likes of which have never been seen before and I put it to good use. In my time there, I saw 17 individual pumas over the course of about 25 encounters. As far as I know, this is not possible anywhere else in the world. That’s what makes this place so special. Of course not every encounter would result in photos but enough did that I was able to get plenty of great photos. In addition to pumas I was able to photograph Andean condors, grey foxes, rheas, an austral pygmy owl, black chested eagles, and of course plenty of guanacos.

    The 300-600mm F4 DG OS | Sports was absolutely perfect for photographing wildlife in the park. The optics are stunningly sharp with nice contrast and great color. The HLA autofocus motor is ultra fast, and when using Animal Eye AF in my camera, it locked on to my subject and consistently yielded professional results. The lens is big and fairly heavy, similar to 500mm and 600mm F4 primes from other lens makers. However, in direct comparisons to other photographers’ setups, mine was usually a bit smaller and lighter. I was able to hand hold the lens for numerous images, but I also had it mounted on a tripod for many of my photos and videos.

    One of my favorite features of the 300-600mm F4 DG OS | Sports is the fact that it’s a zoom that shoots like a prime. There were times when the pumas would come incredibly close, and while other photographers were forced to swap lenses to get the shot, I could simply zoom out! I also love the fast F4 constant aperture. I shot it wide open while recording video clips in pre-dawn light. For still images, the F4 aperture was wonderful for isolating my subjects are rally making them “pop” from their environments. The bottom line here is that you are really getting four ultra-quality F4 prime lenses in a single lens. Oh…and did I mention it’s half the price of one prime lens? Just incredible.

    Torres del Paine National Park is well known to landscape photographers for the combination of lustrous low-angle light of the southern latitudes and soaring rock spires of the Cuernos and Towers. While most of my efforts were focused on pumas, I had to get a few images of this iconic place. With the 300-600mm F4 DG OS | Sports, I had the versatility to try different compositions without moving or changing lenses, not to mention gorgeous compression for unique-looking landscape photos.


    My Sigma lens kit for travel and storytelling

    Flying halfway around the globe to one of the most photogenic places on earth, I’d be crazy not to also shoot some landscapes and culture. To help me tell those stories I brought a few of my favorite lenses: the Sigma 16-28mm F2.8 DG DN | Contemporary, 24-70mm F2.8 DG DN II | Art, and the 70-200mm F2.8 DG DN OS | Sports. This kit has traveled with me all over the world and images from them have been used for cover shots, features length editorial stories and major commercial ad campaigns. I trust this lens trio to get the job done beautifully and once again they handled everything I threw at them.

    Another highlight was a visit to Estancia San Louis. This is a working sheep ranch long owned by a local family. While there, one of the gauchos was rounding up some sheep and even showed us how he sheared them. The gaucho working his dogs and sheep with the Towers in the background made for some very classic images of Patagonia and was a blast to photograph.

    I booked my trip to Patagonia though Chile Nativo. Their intimate knowledge of the area was evident, and the glamping (fancy camping) at Riverside Camp was incredibly cool. My guide, Santiago, was super helpful and made finding the pumas and the landscape areas very easy. The team was great to work with, and if you want to go I would highly recommend them. To get there, I flew to Punta Arenas and rented a car. You could also fly into Puerto Natales, which is closer to Torres del Paine, but is quite a bit more expensive.


    Final thoughts

    Whether you go for wildlife, landscapes or general travel, a trip to Patagonian Chile is something every adventure photographer should put on their list. If your itinerary includes wildlife photography, consider bringing the Sigma 300-600mm F4 DG OS | Sports lens. For me, it was critical to getting my very best images. And bring the rest of your Sigma lenses to photograph the people and the views. You won’t regret it. If you have any questions feel free to reach out. Hope to see you out there!


    Explore Patagonia with Liam (Video)



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