برچسب: One

  • One from Milford – Stuck in Customs


    Daily Photo – One from Milford

    Milford Sound at Sunset…

    Photo Information

    • Date Taken2025-04-28 17:03:41
    • CameraILCE-7CR
    • Camera MakeSony
    • Exposure Time1/1250
    • Aperture4
    • ISO500
    • Focal Length24.0 mm
    • FlashOff, Did not fire
    • Exposure ProgramManual
    • Exposure Bias





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  • One Lens, Endless Possibilities | SIGMA Blog

    One Lens, Endless Possibilities | SIGMA Blog


    When Sigma reached out to me about testing a new lens, I was immediately curious to find out what it was. When I learned it was the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, I couldn’t help but be excited, as it was exactly the kind of travel lens I had been hoping for.

    About 15 years ago, I used a high-magnification zoom lens from Sigma, and I still remember how incredibly useful it was – not only for travel, but also for commercial shoots.

    This new lens feels a bit sleeker, yet sturdier, than the one I used back then. Since I travel so often, minimizing my gear is very important, and with this lens I no longer need to carry extra lenses. It is a real game changer.

    I tend to gravitate towards a standard focal length of 40-50mm for street photography. But I also love the creative freedom that zoom lenses provide. The Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, designed for APS-C cameras, offers an effective focal length of 24-450mm, which meant I could easily capture distant scenes without missing a moment.

    When I came back from my travels, I took a few photos of my everyday life, and once again I was blown away by the stunning results, especially when shooting in soft backlighting. It actually exceeded my expectations.

    I got my hands on this lens just one day before leaving for Portugal. Naturally, my photography was all about exploring Portugal. The camera and lens fit perfectly into my small everyday camera bag, almost as if they were meant to.

    As the plane approached Lisbon airport, I noticed storm clouds in the distance. I quickly took out my camera and captured the scene. It was probably the first shot I took with this lens. Even though I wasn’t sitting by the window, the zoom still allowed me to capture the mysterious clouds.

    Even though I had been to Portugal before, this trip felt refreshing and new. I think it was because of this lens. One night before Christmas, I hopped on the iconic Tram 28 to experience Lisbon’s nightlife. A few days later, in the new year, I visited the peaceful villages of Alentejo and the coastal town of Nazaré, known for its giant surf waves. Wherever I went, my camera and lens were by my side.

    A few years ago, on a trans-Siberian trip, I carried several cameras and several prime lenses to cover all possible focal lengths. My love of photography kept me going, but the physical exhaustion was undeniable. This time, with just one lens, I was able to capture the serene plains and rooftops of Évora Monte, the winter sea from a windy hill in Nazaré, and the ever-changing waves of the ocean. Again and again, I found myself grateful for the lens’s versatility.

    When I was younger, I loved browsing through my father’s photographs. Later, I joined my middle school’s photography club and learned how to use a manual camera. Then, in the early 2000s, I got my hands on a digital camera and began documenting my life in earnest. I studied the work of great masters like Henri Cartier-Bresson and traveled the world to capture an endless number of moments. I was never without a camera. Photography became as natural to me as breathing.

    I am inspired by the people I meet, the vibrant colors of nature, and the way light and wind play together. The scents of the places I visit, the books I read, the music I listen to, and the art others create move me deeply. Even longing and solitude are emotions that continue to inspire me. While light, composition, and framing are crucial elements of photography, I believe my photographs are truly defined by the attitude, authenticity, and mindset behind each shot.

    If you want to fully experience the Sigma 16-300mm F3.5-6.7 DC OS | Contemporary, I recommend taking it on a trip and exploring with no other lens in your bag. It will give you the freedom to experience each moment and discover how it can move you in different ways. Also, always take the time to look at beautiful photographs and think about what kind of images you want to create and how to achieve them.



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  • Microsoft Publishes Full AI-Generated Ad and No One Noticed

    Microsoft Publishes Full AI-Generated Ad and No One Noticed


    Well, until they told us that is.

    gray microsoft surface laptop computer on white table
    Gray microsoft surface laptop computer on white table. Photo by Windows

    In a sign of the times, Microsoft published a blog describing the process behind one of their latest ads which relied upon AI-generated imagery and content to work.

    Ostensibly conceived to demonstrate the company’s prowess in AI, the ads show off Microsoft’s latest iteration of the Surface along with what is can do for businesses using CoPilot.

    How did this come to be?

    Hint: If you’ve ever used ChatGPT or anything like it before, then you probably have some idea.

    “We probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There’s never really a one-and-done prompt,” Creative Director Cisco McCarthy told Microsoft. 

    “Like carving a masterpiece from a block of marble, each prompt was a careful stroke of the sculptor’s tool that gradually revealed the form within. Through relentless experimentation and countless revisions alongside generative AI, the team eventually conjured a library of stunning art for characters and sets, translating their ideas into captivating visualizations for the ad,” the company writes

    That’s an interesting way to describe it. The results speak for themselves, naturally, and you can watch them over on YouTube at this link.

    From our perspective, we’re seeing it as yet another sign of the times and as further evidence of one of the biggest trends to shake up our industry since we started writing this news blog. How we got here and where we are going are always interesting to ponder but they might make us miss the fact that the future is very much here and now already. 

    Any thoughts that you might have on AI-generated advertising are welcome in the comments. 

    We have some other news you might like to read at this link.





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