برچسب: Lens

Photographer: Sacha Stejko

I had the pleasure of serving on the 2025 Communication Arts Photography Competition jury—a fantastic opportunity to step outside my usual discipline and review photography alongside my esteemed peers. One standout moment was discovering Sacha Stej Sacha, an Auckland-based photographer represented by Image Driven Content. Her accolades include being named one of the top 200 advertising photographers globally by Lürzer’s Archive and being recognized as one of the 23 World’s Best Sport Photographers by The Agents Club in 2023. I recently had the pleasure of catching up with Sacha to discuss her award-winning image.

Your photography is known for its cinematic and powerful portrayal of women—what are the key elements you look for when capturing intensity and resilience in your subjects?
When I’m gearing up to capture my subjects, there are a few key elements I always keep in mind. First and foremost, getting to know my subjects is essential. I want to know what shapes who they are. Before the shoot and even during it, I dive into conversations that reveal what makes them tick.

Once I have a sense of them, I try matching their emotional tone; if they’re fiery and passionate, I want that to jump off the frame. I aim to include a piece of who they are in every shot, whether it’s a glimmer in their eye or the way they hold themselves. I strive to create an image they can recognize, one that resonates with their energy. It’s all about connection, and that’s what I love most about photography: being able to freeze a slice of someone’s narrative, a moment of resilience and intensity, in time.

In your “Girls in Sports” campaign for 2 Degrees, you highlighted both strength and vulnerability in your subject. Can you talk about how the casting went and what direction you gave?
This campaign was shot alongside a TVC, and the fantastic Director Taylor Ferguson did the casting. When I met these young women I could see that they radiated talent and spirit. For this brief, I wanted to capture that passion and grit. They don’t just play the game—they own it. I love the dichotomy between their sweet appearances and the fierce determination they display on the field – there is nothing more badass than seeing these girls in their element. Take the rugby girl, for instance. I asked her to sprint full speed towards the camera, like she was dodging the opposing team. In that moment, she transformed into a powerhouse charging at me like a freight train, the fire in her belly blazing as she zoomed closer. It was exactly the energy we were after.

How do you balance storytelling with advocacy in your visual work, particularly around gender representation?
Women in sports face a harsh reality—they often get overshadowed, and it’s disheartening to see that women’s sports internationally don’t get the same spotlight as men’s. That’s why campaigns like this are so crucial; encouraging fans—especially from a young age—to rally behind these amazing athletes.

In my visual work, I find that storytelling and advocacy naturally go hand in hand—probably without me even realizing it. As a woman photographer, I’m drawn to capturing fierce, strong women because I know just how powerful we can be. In a society that often tries to box us in or undermine our strength, it’s crucial to keep that fire alive. That passion burns even brighter as a mother to a spirited young daughter. I want her to see women as capable and unafraid, sensitive and kind, just like the women I photograph.

How do you ensure your images challenge traditional portrayals, particularly of femininity and athleticism, while still maintaining authenticity and emotional depth?
I’m usually guided by how I want the image to feel, especially when it comes to capturing femininity and athleticism. My images become a deep dive into an energy that connects the viewer to the subject. I want to create an atmosphere where the audience feels confronted, pulled into the frame, and unable to look away.

I find authenticity through genuine human connections, digging beyond the surface, whether I’m photographing a seasoned athlete or someone new to the sport. There’s something superhuman about athletes; they possess more than just physical strength; they embody resilience and discipline. There’s a profound sacrifice that comes with striving for excellence, and that narrative fascinates me. Each image I capture is a testament to that journey—an exploration of what it truly means to balance vulnerability and power.

Can you talk about the role visual media plays in shifting public perception and promoting equity, especially in underrepresented communities and activist movements? 
Photography holds a unique power in shaping public perception and promoting equity. As a visual person myself, I’ve always felt that a single image can convey emotions and stories far more effectively than words ever could. It’s the raw authenticity of a photograph that can resonate with someone’s heart, breaking down barriers and connecting us all on a fundamental level.

Through the lens of a camera, we can reveal the complexities of human nature and amplify voices that often go unheard. In this visual storytelling landscape, images become tools for change, not just documenting reality but actively reshaping how we view each other. Ultimately, photography fosters a shared humanity that can inspire action and fight against injustice. They remind us that, at our core, we are all just humans with similar desires for love, acceptance, and dignity.