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  • Instagram Now Supports Images with 3:4 Aspect Ratio

    Instagram Now Supports Images with 3:4 Aspect Ratio



    If you’ve really been paying attention to the Instagram profile grid over the last couple of days, you will have spotted that your vertical images that you meticulously cropped to 4:5 aspect ratio are now having the sides trimmed just a little bit. That’s because Instagram has switched to a 3:4 grid ratio on profile pages as it introduces support for images with a 3:4 aspect ratio—i.e., the aspect ratio of the vast majority of smartphone sensors.

    The change comes only four months after Instagram did away with their square profile grid, causing many carefully crafted profile pages to no longer look quite so cool. Presumably, the latest move will result in a new wave of similarly incensed users—who spent the last four months perfectly lining up their 4:5 aspect images—but the support for the 3:4 aspect ratio is an eminently sensible decision given that an overwhelming majority of users are trying to make full use of the available screen real estate by posting vertical images shot on their phone.

    Of course, users of Micro Four Thirds cameras—underwater shooters included—can also pop the champagne, as their days of cropping vertical images are now officially behind them. Meanwhile, everyone else can at least celebrate the little bit extra in our photos we get to show the world. (Instead of a maximum size of 1080 by 1350 pixels, vertical images can now be 1080 by 1440 pixels.) Before you get too excited, though, keep in mind that there’s a very good chance Instagram will not be switching to a 2:3 grid ratio anytime soon, given the ubiquity of the 3:4 smartphone sensor. Still, one can always dream!

     





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  • Food Images For A High-Profile Cross-Promotion – A Photo Editor


    By Bryan Sheffield, Wonderful Machine

    Each month, we explain a recent cost estimate, contract, or purchase order in the form of a Pricing & Negotiating article. By redacting the names of the photographer and the client, we can share useful information that would otherwise be confidential. You can read more about our Pricing & Negotiating services on the Consulting Services page of our website.

    Concept: 1 day of Food/Drink, Still Life/Product Photography
    Licensing: Perpetual Exclusive use of 10 images for two parties and Web Collateral use of 10 images for five years for a third party
    Photographer: Food/Drink and Still Life specialist
    Clients: Global Financial Services Brand and Restaurant Group

    Summary

    I recently helped an East Coast photographer create an estimate and negotiate a project for a prominent financial services company. The client was partnering with a well-known restaurant group on a cross-promotion. The client’s creative brief called for “carefully curated overhead and detail shots of plated food and drink, paired with the financial company’s branded items.”

    The shoot was scheduled to take place on a single shoot day at the restaurant group’s test kitchen, conveniently located in the same city as the photographer. The original shot list included multiple food and drink setups, and the photographer planned to create two sets with different lighting styles, moving between them throughout the day. The client would provide the food, food styling, props, hair stylist, makeup, wardrobe, and wardrobe stylist.

    The deliverables specified 10 final images. The client requested exclusive, perpetual, unlimited use of the images to promote their services across various platforms. The intended use included web ads, OOH placement in three East Coast cities, and large-scale wall ads in several airports. Additionally, the client wanted the company supplying the plates and glasses to be able to use the images on their social media for 5 years.

    Fees

    We allocated $23,500 for combined Creative/Licensing Fees. Based on the scope of work and the client’s intended use, we felt that a $2,500 Creative Fee and $21,000 for licensing the 10 images was appropriate, though likely at the higher end of the client’s expectations. We also offered the option to license additional images for $2,500 each, including up to two hours of retouching.

    For the five-year web collateral license for the plate and glassware company, we budgeted $1,750 for the 10 images. We knew that charging $175 per image was pretty low, but the photographer wanted to extend this courtesy to the client. It was important for the photographer to impress the tableware company and work to build a good relationship for the future. Additionally, the photographer did not charge separately for their tech scout day and simply bundled it into their Creative Fee.

    Crew

    We included a first assistant at $650/day and a Digitech at $900/day. These rates were consistent with rates in this city and aligned with what the photographer had previously paid their crew.

    Equipment

    We allocated $2,200 for camera, lenses, lighting, and grip rentals. The photographer planned to use their own cameras, lenses, and lights while renting additional specialty modifiers, grip equipment, and a few surfaces they had in mind for the project. We also included $700 for the Digitech workstation and $320 for a couple of hard drives.

    Misc

    Although there are times when we bill separately for liability and worker’s comp insurance, in this instance, we chose to bundle that cost into the Creative/Licensing fees (though we kept the line item to show the client that coverage was being provided).

    Post-Production

    We budgeted $500 for the photographer to perform a first-round edit with basic color & contrast curves and $3,000 for retouching the 10 images, including up to 2 hours per image. The photographer would handle the retouching themselves.

    Results

    We heard back from the client the same day, saying that the estimate was accepted and they wanted to move forward. We scheduled a creative call for the following day. During the call, the client requested an updated estimate for 16 final images. While the shot list remained the same, they wanted a few additional images from some of the scenes. We knew the “hero” images hadn’t changed — they simply wanted more variations and angles from each scene to use as support imagery. We took this into account and submitted a revised estimate. The only adjustments we made were to the Fees and Post-Production sections, outlined below.

    Fees

    We allocated $32,000 for combined Creative/Licensing Fees, considering that these were not new scenes but additional support images around the hero shots. The increase of $8,500 for the six additional images felt fair to both me and the photographer. We also updated the five-year web collateral license for the plate and glassware company to include the six extra images at the previously established per-image rate.

    Post-Production

    We updated the retouching fees to $4,800 to cover the six additional images.

    Update

    The client reached out to let us know they still wanted to move forward, but the new total exceeded their project budget. They requested that we bring it closer to $35,000. They also wanted us to reduce the third-party plates and glassware company’s use to two years and limit it to five images. Since the adjustments would only involve the fees, I suggested to the client that we could reduce the costs if we could lower the use duration to three years and remove the exclusivity. The client didn’t confirm whether this was possible but asked to see an updated estimate. This third estimate included adjustments to the licensing description, Licensing Options, and Fees sections, while all other line items remained unchanged.

    Fees

    We allocated $23,500 for combined Creative/Licensing Fees, which would cover unlimited use of up to 16 images for three years, and removed the previous exclusivity provision. We updated the web collateral license for the plate and glassware company to $625 to cover two years and up to five images.

    Results

    The client accepted the estimate, and the project took place a few days later. The photographer called me that night, saying, “It was awesome, man. Everyone was great and appreciative.” After the shoot, the client expressed their gratitude, saying, “Thank you for an incredibly fun partnership on the shoot earlier this week. It was a pleasure to collaborate with you and the team as we begin to bring this experience to life!”

    Shortly after, the client submitted an image order nearly three times larger than what was included in the original estimate. We reminded them that the additional fees would be $1,600 per image, as outlined in the estimate. In response, the client reduced their order to 16 images. Although this was a bit disappointing for the photographer, they were still very pleased with the outcome. The final retouched images turned out beautifully and the client launched their campaign in December 2024 ahead of holiday season travel.

    Follow our Consultants @wonderful_at_work.





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  • Portraits And Still Life Images For Cosmetics Brand – A Photo Editor

    Portraits And Still Life Images For Cosmetics Brand – A Photo Editor


    Concept: Portraiture and Still Life Images for Cosmetics Brand
    Licensing: Unlimited use of all images captured for one year
    Photographer: Beauty and Still Life specialist
    Client: Cosmetics brand

    Summary

    I recently worked with a photographer to help them develop an estimate for a campaign promoting a cosmetic brand’s new product. The brand wanted still life images as well as images of the product in use by professional talent in a studio setting. The creative brief called for a mix of minimal setups against a white background, along with a few scenarios that involved prop styling and set design.

    Fees

    The client initially presented a shot list that included eight main shots. One of the shots was identified as a key visual while the others were considered supplemental. Although they requested unlimited use of all images, they were willing to limit the duration to one year.

    I felt the key visual was worth $5,000, images 2-3 were worth $2,500 each, and the others worth $1,000, totaling $15,000. I had wanted to include an additional few thousand dollars as a creative fee. We understood, however, that we might be pushing the limits on the fee as it was. Ultimately, my goal was to keep the bottom line in check and stay under $50k total.

    The agency, surprisingly, asked us to include a licensing option specifically for 110% of the one-year rate to include a pre-negotiated rate for a second year. In most cases, when pre-negotiating a duration extension, I’m accustomed to a request for a reduced rate compared to the original fee. I clarified this request on a call with the agency art producer. Sure enough, they explained that they’d be willing to pay 110% for an additional year, so I included that cost for the licensing and for the talent.

    In addition, the client requested we present a firm bid, rather than an estimate. I noted this at the top of the document. In this scenario, the photographer keeps any unused funds if the cost of the production is less than anticipated. This also means, however, that they would need to cover any overages if expenses were higher than anticipated. Overall, we were very confident in these fees/expenses based on the working relationships with the specific crew members, styling team, casting director, talent agents, and locations we anticipated working with.

    Crew

    Although the production was rather straightforward, we included a strong team to help quickly execute the vision. To that end, we added a producer, first assistant, second assistant, digital tech, and production assistant, all at rates appropriate for the specific market.

    Styling

    The creative brief definitively called for a prop stylist to create a few background elements and manage the products. The photographer already had a local stylist they wanted to work with. We included rates we received from them, which included their prep, shoot and wrap time. There was a need for very minor wardrobe styling, and this prop stylist was able to take on both roles. Separately, we detailed the anticipated prop and wardrobe costs, along with their kit fees and miscellaneous expenses potentially incurred in the process of acquiring all of the necessary items. We included a hair/makeup stylist and, as there were a few shots that involved close-ups of the talent’s hands holding the products, we also included a manicurist.

    Casting and Talent

    I included a rate received from a casting agent to help us find one subject based on the talent specs provided by the agency. The agency planned to pay the talent directly, but I discussed an appropriate talent fee with the agency producer. I noted this in the line item without having that line item impact our bottom line since the billings would go through the agency.

    Locations

    We included $2,500, which would allow us to afford a generously sized studio in this particular market.

    Equipment

    We included appropriate rates for the rentals the photographer would need in order to execute the creative vision. In addition, we also included fees for the digitech’s workstation as well as production supplies to make everyone comfortable on set.

    Meals

    I based this on $80 per person for 19 people, which included breakfast and lunch.

    Misc.

    I added $500 to cover any unforeseen expenses. We also noted a fee for insurance, which the agency specifically asked that we include. I often calculate insurance fees based on 1-2% of the bottom line.

    Post-production

    We just included a fee for the photographer to perform an initial edit of the photos and help make selects because the agency would handle retouching. As a separate fee, we included a line for hard drives, delivery, and archiving.

    Results

    The photographer won the project. Shortly after, however, the shoot was postponed, and then quickly brought back to life with an increased scope that included two talent. This increased the shot list in addition to production expenses. As a result, we increased the creative/licensing fees by 50%, added a producer pre-production day to handle the changes, increased wardrobe, added another manicurist, added a hair/makeup stylist assistant, and increased casting and talent. We also were asked to include some extra equipment to help facilitate remote viewing by a few clients who would be unable to attend the shoot in person. Here is the final estimate, which was approved:

    Follow our Consultants @wonderful_at_work.





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  • Restaurant and Retail Images for a Design Firm – A Photo Editor


    By Bryan Sheffield, Wonderful Machine

    Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.

    Concept: Portfolio content photography of an architecture and interior design firm’s recently completed restaurant & retail spaces within an airport
    Licensing: Collateral and Publicity use of up to 15 images in perpetuity
    Photographer: Architecture & Interiors specialist
    Client: Large retail space architecture and interior design firm

    Summary

    I recently helped one of our NYC photographers build an estimate for a good-sized architecture and interior design firm. The firm requested an estimate for photography to document 4 of their soon-to-be-finished spaces within a NYC area airport terminal. The final use of the photography would primarily be web collateral within the firm’s website, publicity efforts, as well as submissions to a few notable design award competitions. When we first began speaking with the client, they let us know that the completion date was about 3 weeks out. Moreover, they informed us that the photographs needed to be taken at night because the restaurants and shops would be open the following day.

    The client was very specific with their shot list needs. They would, however, rely on the photographer to accomplish this list in an artistic manner. They also let us know that they would need the final images within 2 days of the shoot date in order to meet their award submission dates. The client would arrange all special permissions for the photographer, crew, and equipment access to the spaces due to our need to work after the airport terminal had closed. We also knew that although our client designed these 4 spaces, they would all be owned and operated by other brands. With this in mind, we attempted to upsell and inquired whether the brands or proprietors might be interested in use of the final work. These potential clients, however, were not interested.

    Here is the estimate:

    I added a “Client Provisions” note to describe what the client was to provide. For this project, the client would provide locations, all location access and coordination, all location styling and cleaning, all employee/staff coordination, crew meals and craft services.

    Fees

    I put the Photographer’s fees at $6,500 for the shoot, and licensing of up to 15 images. We understand that the NYC market is very competitive and there are many other photographers in the area that could accomplish this job. The saturated market (unfortunately) put downward pressure on the photographer’s fees. We felt that $6,500 was a fair and competitive fee based on the metropolitan area, client, and the use of up to 15 images. The client offered a budget of “between $10,000-13,000” for the project. Based on the rush retouching fees needed we felt comfortable coming in roughly $1,100 above that.

    Crew

    We added a First Assistant/Digital Tech at $650/day to help with lighting and camera equipment management, and computer/file management while the photographer was shooting. These fees were consistent with the crew rates on the photographer’s past projects of this nature.

    Equipment

    We included $750 for camera, lighting, and grip rentals. The photographer brought their own cameras, lenses, and simple lighting. We added $450 for the digital tech workstation rental laptop, cables, etc.

    Misc.

    We included $240 for insurance coverage. We then added $250 for the anticipated taxis/car services to get to and from the airport, additional meals, and other miscellaneous expenses.

    Post-Production

    We added $500 for the photographer to perform an initial edit of all the content and delivery to the client. We also included rush retouching rates of $225/hr for an estimated 2 hours per image.

    Results

    The photographer was awarded the project and the shoot was a success. During the shoot, there were quite a few issues as several of the locations were not totally finished. In order to accomplish some of the wider images, the photographer needed to have their camera placed in a location not closed to the public. Due to this factor, a good amount of additional retouching was needed on the images, which was approved by the client.

    Follow our Consultants @wonderful_at_work.





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  • How to Resize Images Without Losing Quality in Photoshop

    How to Resize Images Without Losing Quality in Photoshop


    You may have been told you need to compress and resize image files for websites, social media, and other uses. Why? Oversized images can slow down your site, mess with SEO, and even affect sales. But shrinking an image the wrong way? That can leave you with a blurry, pixelated mess.

    Luckily, resizing images without losing quality is easy once you know how. This guide walks you through how to resize an image in Photoshop without losing quality and all the other best methods—starting with what to consider before you begin.

    Preparing for image resizing

    Before you resize an image, consider the following: 

    • Aspect ratio: Make sure the image keeps its proportions so it doesn’t look stretched. Common ratios include 1:1 (square) for profile pics, 16:9 for banners, and 3:2 for product shots.
    • Required dimensions: Every platform has its own size recommendations—Instagram Stories need 1080x1920px, while blog images usually fall between 1200px and 1600px wide.
    • Resolution: Web images should be 72 DPI for fast loading, while print needs at least 300 DPI for high-quality results.
    • Use case: Think about where the photo will be used. This helps avoid distortion and keeps your visuals looking sharp. Websites and online stores need smaller file sizes for speed, while social media platforms have specific size guidelines to keep images looking their best.

    It’s also a good idea to make sure you start with a high-quality image. No amount of editing or resizing can make a poor-quality photo look great. 

    How to reduce image size in Photoshop: shortcut

    If you want a quick and easy way to resize images in Photoshop, follow these steps:

    If you’re already using Photoshop, open your image by going to File > Open from the menu at the top of the application window. If you have just opened Photoshop, you can still open the image directly from the opening screen. You can also use the shortcut CTRL + O (COMMAND + O on a Mac) to open an image at any time.

    Photoshop 2025 interface showing two ways to open files: through the top File menu and the welcome screen sidebar. The image highlights “Open” options with red ovals, ideal for tutorials or onboarding visuals.

    Navigate through your documents until you find your image, and open it. Then, go to Image > Image Size in the top menu. You can quickly access the Image Size window by typing CTRL + ALT + I (COMMAND + ALT + I on a Mac).

    Close-up of a female model with smooth skin and bold lipstick against a solid yellow background, shown within Photoshop's image resize settings dialog at ultra-high resolution of 8256 by 5504 pixels, suitable for detailed retouching and background removal.

    In the Image Size dialog box, enter the new dimensions you want to resize your image to. Make sure the chain link icon (to keep proportions) is enabled.

    If you are sizing an image for your ecommerce website, you will want the dimensions to be as small as possible without losing quality. A good rule of thumb? Keep images around 1000px wide (2000px wide if they are to fill the screen from side to side). You can keep an eye on the final file size with the “Image Size:” text at the top of the dialog box. In general, try to keep ecommerce images under 200K to ensure fast load times.

    Next to Resampling, choose a method that works best for the type of image you are working with:

    • Bicubic Sharper (reduction) is best for reducing the size while still showing a lot of detail
    • Bicubic (smooth gradients) will produce the best images for showcasing flawless skin by smoothing edges
    • Nearest Neighbor produces very harsh edges and emphasizes artifacts. Only use this if you want a grainy, pixelated look.

    All other resampling options are for enlarging images, not reducing them. If you’re not sure which resampling to choose, stick with “Automatic.”

    Click OK, then save your resized image (File > Export > Export As…).

    For more control over file size and compression, Photoshop’s Export As… tool is a great option—covered in the next section.

    How to reduce image size in Photoshop: Export As…

    The Export tool in Photoshop is one of the best ways to shrink image file sizes without sacrificing too much quality. Whether you’re optimizing a product image, a thumbnail, or a homepage banner, it can balance image clarity with fast loading speeds.

    Using the Export function in Photoshop is often comparable to the compression you’ll get from other tools, without the extra steps (or extra cost) of needing to access additional software.

    Before using the Export function, set your ideal image aspect ratio in the top, left hand corner after selecting the Crop tool.

    Once your image is cropped (if needed), resize and compress it using the Export function.

    Go to: File > Export > Export As…. You can also use the Export As… keyboard shortcut CTRL + SHIFT + ALT + W (ALT + SHIFT + COMMAND + W on a Mac)

    This opens the Export As… window, where you can fine-tune file size and quality.

    Photoshop image resizing settings

    Here are some of the image resize file size and other settings you can choose from:

    • Preview section: See what your image will look like after export. Clicking on 2-Up allows you to see different options side-by-side 
    • File format: On the right-hand side of the screen, you can choose what file type your exported image will be. JPEG is best for compression while keeping quality. PNG is great for transparency but results in larger files. If you have a simple vector-style graphic with no transparency, PNG-8 will give you a great-looking file at a fraction of the size of a PNG-24 (see below). If your graphic is animated, save as an animated GIF.
    • Quality (for JPEG): When the JPEG file format is selected, you can use the slider to move between low quality and high quality. A compression level around 5 or 6 is usually adequate. 
    • Quality (for PNG): When PNG is selected, you have the choice to choose “Transparency” and “Smaller File (8-bit)” If you want a high quality, transparent image (known as a PNG-24), check Transparency and leave Smaller File unchecked. However, if you need to compress an image heavily and transparency isn’t that important, choose Smaller File. This will allow you to export your file as a lower-quality, smaller-sized PNG-8.
    • Image size: The dimensions of your image. If you know the exact dimensions you need, you can enter them here. Or, if you want to reduce the size by a percentage, you can use the Percent scaler as well. 
    • Resample: This is how Photoshop “rebuilds” parts of the image’s data that are altered during compression. Any time you enlarge or reduce an image’s size, you’re going to affect the original proportion that the image had in relation to pixels per inch and dimensions. Bicubic creates smoother gradients, but does not allow for the most compression. Explore other options such as Nearest Neighbor (most basic and worst preservation of detail), Bilinear (usually better for upsampling), Bicubic Smoother (designed for upsampling) or Bicubic Sharper (better for downsampling/preserves detail).
    • File size: On the lefthand side of the Export As… window, you can see the file size of the optimized image.

    There’s no one-size-fits-all option here. When reducing an image in Photoshop, each image generally takes an individualized amount of tweaking to find the best image quality with the best compression.

    Web tools to edit images and reduce file size

    • Bulk Web Resizer: This site allows you to upload a batch of images and then resize according to your desired dimensions. You can also adjust the image quality to your needs (choose 100 if you want to preserve the original quality), as well as sharpen images.
    • Canva: Canva’s free photo editor allows you to crop and resize images on its site. Additional free editing tools include flipping and rotating images, adjusting the color, and adding filters.
    • ImageOptim: ImageOptim can be used in your web browser or via a Mac application. To shrink files, ImageOptim gets rid of EXIF meta­data, such as GPS position and the camera’s serial number — however, you can choose to keep specified metadata intact (which is essential to optimizing your product photos for SEO). There’s also a Lossy minification option, which ImageOptim says will result in the smallest file size possible, while preserving image quality. ImageOptim has pricing plans, starting at $9/month for 1,000 image optimizations.
    • Kraken: Kraken has a web application and a developer API that can handle bulk image optimization and resizing. The simple web interface is free, and you can drag and drop photos or upload by entering the image URL. There are also different pricing options depending on how many images you work with and how frequently you need to reduce their size. Pricing is based on the total number of GB.
    • Pixlr: Resize and also edit photos as needed. The image-editing site also has a free vector-editing tool, as well as free fonts and graphics you can use.
    • pngquant: This tool will compress .png files to reduce the file size. 
    • TinyJPG/TinyPNG: This site allows you to reduce the file size of your images. There are no editing features; instead, TinyJPG/TinyPNG focuses on compressing files to ultimately reduce the file size, stripping unnecessary data from your image.

    AI resizing and compression tools

    • Let’s Enhance: great for resizing photos for print and digital use.
    • Squoosh: web-based, Google-backed compressor with advanced controls.
    • Upscale.media: AI-powered upscaler for improving resolution.

    Plugins that reduce image size within your CMS

    There are tons of plugins on the market that make the image resizing process easier and more automated, all from within your CMS. Here are just a few:

    WordPress

    Shopify

    Tips for resizing ecommerce photos

    For ecommerce product photography, maintaining high quality while optimizing file size is key. Here are some best practices:

    • Recommended dimensions: Most platforms work well with 1000×1000 px for product images. If zoom functionality is needed, go for 2000×2000 px or higher.
    • Aspect ratio: Stick to 1:1 (square) for product photos and 16:9 or 4:3 for banners and hero images.
    • Compression: Keep file sizes under 200 KB for fast loading. JPEGs with a “High” setting in Save for Web are a good choice.
    • Background: Use a clean white or transparent background to keep the focus on the product.
    • Resampling: Use Bicubic Sharper for downsizing to preserve details.

    Tips for resizing headshots

    Headshots should look sharp and professional across platforms without being too large. Here are some tips to keep in mind: 

    • Recommended dimensions: For LinkedIn, company websites, or professional use, 400×400 px works well. For print or high-res needs, go for 1200×1200 px or more.
    • Aspect ratio: Stick with 1:1 (square) for profile pictures or 4:5 / 2:3 for portraits.
    • File type: Use JPEG for web (compressed but sharp) and PNG for transparent backgrounds.
    • Compression: Aim for a file size under 100 KB for web use to prevent slow loading.
    • Resampling: Use Bicubic Sharper when reducing size to keep facial features crisp.

    Outsource your image resizing needs

    Resizing images properly takes time, especially if you’re working with a large volume of product photos, headshots, or marketing assets. Instead of spending hours tweaking dimensions and compression settings, consider outsourcing to a professional image-editing service.

    At Path, we specialize in high-quality image resizing, background removal, drop shadow, and more—all done by expert editors with precision and speed. Whether you need bulk resizing for an ecommerce store or perfectly optimized headshots, you’re in good hands with Path.

    Need bulk image resizing done right? Try Path free—fast, flawless, and optimized for web.

    Simple pricing for stress-free, pixel-perfect photo edits tailored to your needs.

    Image resizing and compression FAQs

    Does resizing affect SEO?

    Yes, large images slow websites, hurting rankings.

    What’s the ideal file size for web images?

    The ideal file size for web images is under 100KB for optimal performance.



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