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  • How to use crop modes on your full frame digital camera.


    The reality of the world is that images are almost always cropped from what they were in camera no matter how we share them. This is largely due to the constraints of mobile phones where wide aspect ratio images can be hard to view on phones when the phone is held in portrait mode.

    The weird thing is that every website or app is a little bit different. Some sites force your images into their own highly restricted crop such as Instagram, and some sites like Flickr don’t care what crop is used. The main concern for using either of those services is how people are most likely to view your images which as far as I know is still a mobile device.

    To help photographers deal with this, did you knot that most (if not all) full frame 35mm digital cameras have built in “crop modes” which apply a digital crop to your image in camera?

    For example, my camera will shoot in 4 different crop modes (also called aspect ratios). It will shoot in a 4:3 aspect ratio which is the old TV standard for HD television. It will shoot in 1:1 format which is a square format used as we all know on Instagram. It will shoot in 16:9 which is the modern standard for television screens, computer monitors, and many TV shows. Take a look at the comparisons below to get more of an idea of how these different formats relate to each other.

    When using these alternate aspect ratios the RAW image remains unaffected. After opening the RAW files in Lightroom a crop will be automatically applied to the image but you can just remove the crop and voila, you’re back to having a full frame image again. If shooting JPG the final image is cropped and the 35mm full frame image can’t be recovered.

    Since the RAW file retains the 35mm full frame image a different aspect ratio can be used as a bit of a cheat to help avoid framing mistakes. Say you’re the type who tends to shoot with a tilt or off to the right all the time, or maybe you tend to shoot with the subject low or high and cut off people’s feet. If you’re one of those types then using one of these alternate aspect ratios can force you to frame your images better.

    For instance, if you want to make sure you always have room on the sides of your images, you can use the 4:3 crop to force yourself to frame a little wider on your subject. This might be especially useful if you’re shooting fast action such as sports and you want to make sure that there is room in the image to get a nice frame around your subject for publication.

    For instance, if I was shooting baseball or basketball where there is usually a focus on what a single player is doing, I might choose to shoot in RAW with the 1:1 crop active. This would force me to put the player close to the center of the frame at all times.

    Think of it as a way of making a repetive job a little easier on yourself and you might start to see the benefits of using different crop ratios when you’re taking pictures.

    It would be really cool if the camera allowed me to create a couple custom crop ratios for all the different websites out there as well, but, I haven’t heard of a camera that can do that yet.

    The R5 can also shoot with a full APS-C crop. Below is a comparison of the full frame area vs the APS-C area.

    If you’re far away from the subject, say a bird or other kind of wildlife, then shooting with an APS-C crop not only saves some file size but it can help the photographer get better framing for their final images. It also allows the R5 to work a little more seamlessly with other APS-C cameras if other people happen to be using those.

    Despite all this, many if not most photographers will immediately ask why anyone would throw out all those pixels that they paid so much money for in a full frame camera. Well, they honestly have a good point and it’s why I rarely to never use APS-C crop on my camera. For one, while the APS-C crop does offer some logic, it’s really better to use a longer focal length to achieve precise framing. On the R5 a full APS-C crop is still 17.2 megapixels which isn’t too far off from actual crop sensor cameras that are often around 24 megapixels. But it is a far cry from the 45 megapixels of the R5’s full frame sensor. Bottom line: going to APS-C on the R5 throws out more than half the resolution and that would be true with any FF camera that offers the ability to shoot in crop mode.



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  • Microsoft Publishes Full AI-Generated Ad and No One Noticed

    Microsoft Publishes Full AI-Generated Ad and No One Noticed


    Well, until they told us that is.

    gray microsoft surface laptop computer on white table
    Gray microsoft surface laptop computer on white table. Photo by Windows

    In a sign of the times, Microsoft published a blog describing the process behind one of their latest ads which relied upon AI-generated imagery and content to work.

    Ostensibly conceived to demonstrate the company’s prowess in AI, the ads show off Microsoft’s latest iteration of the Surface along with what is can do for businesses using CoPilot.

    How did this come to be?

    Hint: If you’ve ever used ChatGPT or anything like it before, then you probably have some idea.

    “We probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There’s never really a one-and-done prompt,” Creative Director Cisco McCarthy told Microsoft. 

    “Like carving a masterpiece from a block of marble, each prompt was a careful stroke of the sculptor’s tool that gradually revealed the form within. Through relentless experimentation and countless revisions alongside generative AI, the team eventually conjured a library of stunning art for characters and sets, translating their ideas into captivating visualizations for the ad,” the company writes

    That’s an interesting way to describe it. The results speak for themselves, naturally, and you can watch them over on YouTube at this link.

    From our perspective, we’re seeing it as yet another sign of the times and as further evidence of one of the biggest trends to shake up our industry since we started writing this news blog. How we got here and where we are going are always interesting to ponder but they might make us miss the fact that the future is very much here and now already. 

    Any thoughts that you might have on AI-generated advertising are welcome in the comments. 

    We have some other news you might like to read at this link.





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  • DxO PhotoLab 6 Now has Full FUJIFILM X-Trans Support

    DxO PhotoLab 6 Now has Full FUJIFILM X-Trans Support


    DxO Software’s flagship photo editing program PhotoLab 6, (v.6.4) now features full support for Fujifilm X-Trans sensor cameras, including the new X-T5, X-H2 and X-H2S, as well as previous models. It’s also fully compatible with Nikon Z9 NEF RAW files.

    Fuji and Z9 users now have full RAW-processing capability, with PhotoLab 6, and can thus take advantage of DxO’s updated DeepPRIME XD denoising algorithms, which uses machine learning to remove noise and preserve an exceptional amount of detail and color clarity in your image.

    I’ve been using DxO PhotoLab for the past two years, and I’ve been highly impressed with its array of powerful image editing tools and relatively easy user interface. The comprehensive tool palettes offer everything from quick adjustment options, to in-depth processing options for everything from exposure, color, lens correction and retouching.

    A powerful local adjustments menu allows you to perform precise edits with masks, brushes, control points/lines, graduated filters and erasers.

    In addition, you can also incorporate other DxO programs seamlessly into your workflow, such as FilmPack, which produces classic film effects from the past, and the entire NIK Collection of 8 powerful and popular processing plugins, like Silver Efex, Color Efex, Viveza and HDR Efex.

    One of my favorite components of DxO PhotoLab, is that it contains an integrated library/digital asset management module, which allows you to browse, search and organize your images, without the hassles of having to actually import all of your images.

    This has long been my issue with so many photo programs. If you have a massive library of images, it can take many hours, or even days to build an image database from scratch… that is, if it even finishes without freezing or crashing the program and forcing to you to start over. And even if you do get it all imported, browsing a database can be much slower and way more computer intensive than simply looking at individual folders

    That’s what PhotoLab does; it’s simply a browser, and much like Photo Mechanic, which is my all-time favorite image browser, it just looks at whatever folder you point it to. And you can choose how to sort or display your images, set tags (picks/rejects) view EXIF and metadata for your images and also add/sort by keywords and add/sort by color and star ratings as well.

    PhotoLab 6 also has a new Soft Proofing feature, which uses paper and ink simulations to help ensure even greater accuracy when preparing your image files for printing.

    I’ve used a lot of photo editing programs over the years, and for me, DxO PhotoLab 6 ticks all of the boxes. It has all of the power I would ever need, whether I’m doing full RAW conversions, deep editing or just adding some life to my straight Fuji JPEGs, it has a simple, straightforward user interface, a built-in image browser, and none of the frustrations that I’ve found with other software.

    Now, with full Fujifilm support, I’m able to use PhotoLab to bring out maximum detail from my X-T5 images and make them look as good as they can possibly be.

    And finally, no subscriptions with PhotoLab 6. One-time purchase and it’s yours.

    Check out DxO PhotoLab 6 here.



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