برچسب: AIGenerated

  • YouTube Trying Out AI-Generated Video Search Results

    YouTube Trying Out AI-Generated Video Search Results


    YouTube is pioneering a novel way to search video uploads and it could fundamentally change how we use the platform.

    turned on iMac and Apple Magic Keyboard and mouse on table
    Turned on iMac and Apple Magic Keyboard and mouse on table. Photo by Jakob Owens

    And, naturally, it involves everyone’s favorite buzzword these days: AI. 

    Described by PetaPixel in much the same way that Google provides previews for search engine results, Alphabet’s YouTube is looking into having AI specifically take clips from videos that match your search results in a similar preview format. 

    In other words, it will help you cut to the chase and find exactly what you’re looking for, where, and when in a YouTube video. No more searching, waiting, and going through multiple advertisements to get what you need.

    It sounds like a pretty neat feature and, initially, it’s going to be limited to a few niche subjects such as travel and shopping, the website quotes YouTube brass. 

    That makes sense because those are both very lucrative areas for companies and content creators and it is also one where very specific, timely information makes the most sense. 

    If it works out here, we could see it expanding to other search results.

    One thing that comes to mind, however, is that often you will find yourself watching ads and various other monetization clips when digging through YouTube videos to find what you need. While that is a pain, it helps the creators of the content make money and, ostensibly, create more useful content. How will that system fare once everything is being quick clipped by AI remains to be seen but, if anything, hopefully it eliminates the overly long content that does nothing but generate clicks. 

    Any thoughts you might have on this somewhat novel idea are welcome in the comments. 

    We have some other news for you to read at this link.





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  • Microsoft Publishes Full AI-Generated Ad and No One Noticed

    Microsoft Publishes Full AI-Generated Ad and No One Noticed


    Well, until they told us that is.

    gray microsoft surface laptop computer on white table
    Gray microsoft surface laptop computer on white table. Photo by Windows

    In a sign of the times, Microsoft published a blog describing the process behind one of their latest ads which relied upon AI-generated imagery and content to work.

    Ostensibly conceived to demonstrate the company’s prowess in AI, the ads show off Microsoft’s latest iteration of the Surface along with what is can do for businesses using CoPilot.

    How did this come to be?

    Hint: If you’ve ever used ChatGPT or anything like it before, then you probably have some idea.

    “We probably went through thousands of different prompts, chiseling away at the output little by little until we got what we wanted. There’s never really a one-and-done prompt,” Creative Director Cisco McCarthy told Microsoft. 

    “Like carving a masterpiece from a block of marble, each prompt was a careful stroke of the sculptor’s tool that gradually revealed the form within. Through relentless experimentation and countless revisions alongside generative AI, the team eventually conjured a library of stunning art for characters and sets, translating their ideas into captivating visualizations for the ad,” the company writes

    That’s an interesting way to describe it. The results speak for themselves, naturally, and you can watch them over on YouTube at this link.

    From our perspective, we’re seeing it as yet another sign of the times and as further evidence of one of the biggest trends to shake up our industry since we started writing this news blog. How we got here and where we are going are always interesting to ponder but they might make us miss the fact that the future is very much here and now already. 

    Any thoughts that you might have on AI-generated advertising are welcome in the comments. 

    We have some other news you might like to read at this link.





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